Available to hire
Hi! I’m Mario Piro, an account management and business development professional with a passion for building strong relationships with clients and partners across Europe and Asia. I specialize in branding and performance advertising programs, and I speak fluent French, English, Spanish, and Italian. With British and Italian citizenship, I bring a diverse and international perspective to everything I do.
I have a broad background spanning content moderation, digital marketing, tech sales, and management across various markets including the UK, Southeast Asia, and Europe. I enjoy working cross-culturally and am always keen to leverage digital strategies to drive business growth and success.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Italian
Fluent
Spanish; Castilian
Advanced
Work Experience
TikTok Content Moderator at Foundever
May 1, 2004 - July 19, 2025Reviewed Italian video content to assess compliance with company policies and procedures to meet quality and business requirements within overall strategy and objectives.
Digital Marketing Specialist at Cognizant
December 1, 2004 - July 19, 2025Optimised IT/FR DV360 display and video advertising campaigns for multinational customers.
Customer Advisor at Concentrix
August 1, 2024 - July 19, 2025Assisted French customers regarding queries about subscription, invoicing, and technical troubleshooting.
Founder & Director at Abizef Ltd
February 1, 2024 - July 19, 2025Led business development and pre-sales for European adtech start-ups in the UK market. Managed SEM campaigns, SEO localisation, translation, keyword research, and copywriting.
Chief Digital Officer at MangoTango Asia
March 1, 2021 - July 19, 2025Responsible for digital strategy & operations, developing media plans across TV, social, video, and outdoor. Developed sales & marketing strategy and pipeline management process ($150K per quarter). Designed and delivered marketing automation training on Facebook, Google, and Marketo for employees.
Country Manager at CtrlShift
May 1, 2017 - July 19, 2025Onboarded new agencies, managed top 5 accounts, developed strategies & operations ($200K/Q sales). Initiated and developed executive-level relationships with global and local agencies and customers. Led & trained a 5-person business development & client success team, streamlining sales & operations.
Sales Director, SEA at Admobsphere
February 1, 2016 - July 19, 2025Established Singapore office, developed market-entry strategy, led adoption of innovative TV synch adtech. Driven business development and revenue growth under management for new clients ($90k/Q).
Director of Sales, SEA at Sizmek (StrikeAd)
March 1, 2015 - July 19, 2025Led business development of first mobile DSP through contacts within agencies and direct advertisers. Drove revenue growth sourcing new clients (+15%) and increasing share of wallet with existing clients (+10%). Represented the company at industry events and travelled to local SEA and global agency offices.
Account Director, SEA at Brandscreen
March 1, 2014 - July 19, 2025Onboarded new agencies, trading desks, ad networks, direct advertiser clients ($400K/Q managed). Built and managed client relationships with regional digital leadership in Singapore and other SEA cities.
Sales Engineer/Account Manager at WPP (24/7 Real Media)
August 1, 2013 - July 19, 2025Managed and developed client relationships with WPP agencies, providing insights and directions in online marketing strategies and presenting results to C-level meetings. Developed product requirements with partners and internal stakeholders. Led external communication with user community on product development and new releases.
Senior Search Marketing Manager at iProspect (Covario)
July 1, 2010 - July 19, 2025Strategic management of local client relationships, developing localised strategies (+ 10% spend). Managed international search campaigns through translation and localization of ads, keyword expansion, and landing page optimization resulting in ROI gains up to 15%.
Senior Technical Account Manager at Google (DoubleClick)
July 1, 2009 - July 19, 2025Created and presented pre-sales demos for clients and partners in UK, Spain, France and Italy. Managed international search & display campaigns and advised on optimization techniques. Implemented bid management strategies, simplified ad operations, and reduced costs up to 20%. Developed and delivered digital training on Google Search for new local agencies.
TikTok Content Moderator at Foundever
May 31, 2004 - July 19, 2025Review Italian video content to assess and compliance to company’s policies and procedures to meet quality and business requirements within the overall strategy and objectives
Digital Marketing Specialist at Cognizant
December 31, 2004 - July 19, 2025Optimise IT/FR DV360 display and video advertising campaigns for multinational customers
Customer Advisor at Concentrix
August 31, 2024 - July 19, 2025Assist French customers regarding queries about subscription, invoicing, technical troubleshooting
Founder & Director at Abizef Ltd
February 28, 2024 - July 19, 2025Business Development and pre-sales for European adtech start-ups on the UK market; SEM campaigns management, SEO localisation, translation, keyword research, copywriting
Chief Digital Officer at MangoTango Asia
March 31, 2021 - July 19, 2025Responsible for digital strategy & operations, developing media plans across TV, social, video, outdoor. Developed sales & marketing strategy and pipeline management process ($150K per quarter). Designed & delivered marketing automation training on Facebook, Google and Marketo for employees
Country Manager at CtrlShift
May 31, 2017 - July 19, 2025On boarded new agencies, managed top 5 accounts, developed strategies & operations ($200K/Q sales). Initiated and developed executive level relationships with global and local agencies and customers. Led & trained a 5-people business development & client success team, streamlining sales & operations
Sales Director, SEA at Admobsphere
February 29, 2016 - July 19, 2025Established Singapore office, developed market-entry strategy, led adoption innovative TV synch adtech. Driven business development and revenue growth under management for new clients ($90k/Q)
Director of Sales, SEA at Sizmek (StrikeAd)
March 31, 2015 - July 19, 2025Led business development of first mobile DSP through contacts within agencies and direct advertisers. Drove revenue growth sourcing new clients (+15%) and share of wallet with existing clients (+10%). Represented the company at industry events and travelled to local SEA and global agencies offices
Account Director, SEA at Brandscreen
March 31, 2014 - July 19, 2025On boarded new agencies, trading desks, ad networks, direct advertisers clients ($400K/Q managed). Built and managed client relationships with regional digital leadership in Singapore and other SEA cities
Sales Engineer/Account Manager at WPP (24/7 Real Media)
August 31, 2013 - July 19, 2025Managed and developed client relationships with WPP agencies, providing insights and directions in the development of online marketing strategies and presenting results to C-level meetings. Developed product requirements with partners and internal stakeholders, based on feature requests. Led external communication with user community on product development and new releases
Senior Search Marketing Manager at iProspect (Covario)
July 31, 2010 - July 19, 2025Strategic management of local client relationships, developed localised strategies (+ 10% spend). Managed international search campaigns, through translation and localization of ads, keywords expansion and landing page optimization. ROI gains up to 15%
Senior Technical Account Manager at Google (DoubleClick)
July 31, 2009 - July 19, 2025Created and presented pre-sales demos for clients and partners in UK, Spain, France and Italy. Managed international search & display campaigns and advised on optimization techniques. Implemented bid management strategies, simplified ad operations, and reduced costs up to 20%. Developed and delivered digital training on Google Search for new local agencies
Education
Master's at ESG Business School, Paris, France
January 11, 2030 - July 19, 2025Degree at LUISS Business School, Rome, Italy
January 11, 2030 - July 19, 2025Master's at ESG Business School, Paris, France
January 1, 2005 - December 31, 2006Degree at LUISS Business School, Rome, Italy
January 1, 2000 - December 31, 2004Qualifications
Project Management Certificate
January 11, 2030 - July 19, 2025CyberSecurity Certificate
January 11, 2030 - July 19, 2025Project Management Certificate Online courses on Agile, Scrum
January 11, 2030 - July 19, 2025CyberSecurity Certificate Online courses on Linux, SQL, Python, Splunk
January 11, 2030 - July 19, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Telecommunications, Consumer Goods, Computers & Electronics, Retail
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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