Graphic Designer at Mitte Dessau (creative community space)

Coordination and planning of the monthly program, reaching 10k Dessau locals; planning and execution for 2 short film nights and 4 live music shows; design of print media and social media content.

Visual Designer (Working student) at SAP BTP

Supported visual communication for SAP BTP by designing clear and impactful presentations, visuals, and event materials aligned with corporate identity. Created visuals for SAP Help Portal; edited SAP Innobytes videos reaching a broad audience; supported four inbound and outbound events.

Freelance Graphic Designer at Freelance (self-employed)

Provided digital visual solutions to emerging projects, mainly small brands and outsourced projects for real estate and educational software vendors. Worked as a Virtual Assistant for Scalp Micro Pigmentation and coaching clients in the US, as well as local clients in Ecuador. Direct client support and brainstorming; basic management of advertising spend, generating 300% more awareness and 80% increase in lead generation.

Content & Graphics Lead at Reprise Digital / IPG Mediabrands

Global performance marketing agency focusing on data-driven strategies. Specialized in search, SEO, social media, e-commerce, and content creation. Art direction for social media campaigns of 20 brands; creative direction for 6 video productions for social media and TV; coordination of digital campaigns with design and ad spend teams (4 designers, 2 traffickers); results-oriented reporting to customers and stakeholders; data research and analysis using internal tools (Tableau, Axio m).

Communications Designer at Sambito

Social media content creation for 5 sub-projects; creative direction for websites and prototyping for carbon footprint measurement; exhibition design for stands, reaching 20k visitors in 3 days; art direction for video content for more than 30 speakers; creative direction and supervision with external production agencies.

Graphic Designer at Sociedad Gourmet

Social media content creation for diverse brands, focused on lead generation; print media advertising; stationery design; menu and environmental graphics; lead generation for bookings resulting in 30% additional bookings.

Graphic Designer at DessaU

Graphic design for a community space; coordination and planning of the monthly program; planning and execution for two short film nights and four live music shows; design of print media and social media content.

Graphic Designer at DessaU

Coordination and planning of the monthly program at DessaU; design and production of print media and social media content; engagement with local community.

Content & Graphics Lead at Reprise Digital / IPG Mediabrands

Led content creation and graphics for B2B campaigns; art direction for social media campaigns across multiple brands; produced video content; coordination with design and ad spend teams; delivered data-informed reporting to clients; conducted data research via internal tools.

Communication Designer at Sambito

Social media content creation for various sub-projects; creative direction for websites and prototyping; exhibition design for stands; art direction for video content for 30 speakers at Premios Verdes; coordination with external production agencies.