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Hi, I'm Mario Avalos, a digital marketing and eCommerce specialist with extensive experience working across France and Australia. I thrive on driving growth through strategic content, paid media, digital enhancements and website management, helping businesses succeed in various sectors including retail, luxury, apparel, government, and retail. I'm trilingual and always ready to innovate with new digital tools and techniques. With my background in digital project management and a solid foundation in Digital Marketing, I've managed campaigns, optimized websites, and led cross-functional teams. I'm passionate about delivering measurable results and enhancing the digital customer experience in fast-paced environments.…Hi, I'm Mario Avalos, a digital marketing and eCommerce specialist with extensive experience working across France and Australia. I thrive on driving growth through strategic content, paid media, digital enhancements and website management, helping businesses succeed in various sectors including retail, luxury, apparel, government, and retail. I'm trilingual and always ready to innovate with new digital tools and techniques. With my background in digital project management and a solid foundation in Digital Marketing, I've managed campaigns, optimized websites, and led cross-functional teams. I'm passionate about delivering measurable results and enhancing the digital customer experience in fast-paced environments.

MARIO AVALOS

Digital Marketer, eCommerce Developer, Digital Producer, +5

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Hi, I'm Mario Avalos, a digital marketing and eCommerce specialist with extensive experience working across France and Australia. I thrive on driving growth through strategic content, paid media, digital enhancements and website management, helping businesses succeed in various sectors including retail, luxury, apparel, government, and retail. I'm trilingual and always ready to innovate with new digital tools and techniques. With my background in digital project management and a solid foundation in Digital Marketing, I've managed campaigns, optimized websites, and led cross-functional teams. I'm passionate about delivering measurable results and enhancing the digital customer experience in fast-paced environments.…Hi, I'm Mario Avalos, a digital marketing and eCommerce specialist with extensive experience working across France and Australia. I thrive on driving growth through strategic content, paid media, digital enhancements and website management, helping businesses succeed in various sectors including retail, luxury, apparel, government, and retail. I'm trilingual and always ready to innovate with new digital tools and techniques. With my background in digital project management and a solid foundation in Digital Marketing, I've managed campaigns, optimized websites, and led cross-functional teams. I'm passionate about delivering measurable results and enhancing the digital customer experience in fast-paced environments.

Available to hire

Hi, I’m Mario Avalos, a digital marketing and eCommerce specialist with extensive experience working across France and Australia. I thrive on driving growth through strategic content, paid media, digital enhancements and website management, helping businesses succeed in various sectors including retail, luxury, apparel, government, and retail. I’m trilingual and always ready to innovate with new digital tools and techniques.

With my background in digital project management and a solid foundation in Digital Marketing, I’ve managed campaigns, optimized websites, and led cross-functional teams. I’m passionate about delivering measurable results and enhancing the digital customer experience in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

French

Fluent

Work Experience

Web Project Officer | Contract at Lane Cove Council

August 31, 2024 - July 11, 2025

Supported website content management, ensuring accurate and useful content development and publication. Planned, created, and managed social media campaigns with keyword research, ad copywriting, and A/B testing for ad optimization. Coordinated with IT, Customer Experience, Communications, and other Council teams for effective website management and support. Managed maintenance and enhancement backlogs, liaising with vendors to resolve issues. Enhanced information architecture and governance frameworks to maintain content quality and usability. Educated contributors on user-centered design, SEO, UX improvements, and tools. Monitored and reported website performance, implementing actions for site health.

Digital Marketing Specialist | Part-Time at Liquid HR

January 1, 2024 - Present

Planned and managed lead generation paid media campaigns across Google, Meta, and LinkedIn Ads to optimize targeting, budgets, and creatives for B2B leads. Developed ad copy and visuals, conducted A/B testing to improve CTR and CPL, set up conversion tracking using GA4, Meta Pixel, LinkedIn Tag, and GTM, and monitored KPIs with custom reports and dashboards. Improved landing pages and lead forms to boost conversions and ensure message consistency throughout the funnel. Proficient in Meta Ads Manager, LinkedIn Campaign Manager, GA4, GTM, WordPress, and Mailjet.

Digital Marketing Specialist | Contract at Hays

August 31, 2023 - July 11, 2025

Managed website contributions to marketing campaigns, landing pages, and back-end systems. Applied SEO best practices to optimize new and existing content, aligning with updated information architecture and user journeys. Developed lead generation strategies through social media, content marketing, SEO, and paid advertising. Acted as point of contact for website subject matters, updating and sharing best practices with marketing teams. Identified and implemented UX/UI enhancements to improve the digital customer experience and boost acquisition. Measured and optimized landing page performance using data-driven decisions. Managed issue and bug escalation with IT teams.

Digital Project Manager | Permanent at Degetel

August 31, 2022 - July 11, 2025

Managed and prioritized content backlog for global websites for clients like Van Cleef & Arpels, L'Oréal, and Sephora. Led workshops and collaborated with UX designers and vendors to implement website enhancements, coordinated testing and release management for e-commerce applications. Optimized online user experience by designing and deploying website fixes and new features. Oversaw CMS migration and acted as IT liaison for business teams. Coordinated website launches, maintenance, upgrades with external vendors and the Website Factory. Provided training and workshops to regional users, created documentation, and managed digital assets across two e-commerce platforms. Led a team of webmasters, designers, and UX professionals for content production and campaign execution.

E-Commerce Coordinator | Permanent at Veepee

May 31, 2018 - July 11, 2025

Developed e-merchandising strategies for one-day flash sales to grow brands and enhance shopping experiences. Coordinated efforts between photo studio, sales, logistics, and CRM teams to manage online sales. Analyzed data for product placements using trends, customer profiles, and purchasing history. Reported on sales performance, profit and loss, and web traffic across multiple countries. Trained e-commerce specialists and assisted with the relocation of the One Day Spain unit from Paris to Barcelona.