To whom it may concern,
I’m Marisa Gonzales, the Principal Strategist and Designer at Marisa Gonzales Studios, LLC. With a Bachelor of Arts in Graphic Communications and extensive experience in ad agencies and a greeting card company, I understand the importance of well-designed, targeted marketing campaigns that inform and create connections through visual storytelling.
My expertise includes custom logo design, branding, and responsive web design and development, focusing on accessibility and SEO. My boutique design agency excels in using WordPress and Squarespace to create intuitive and visually stunning websites that captivate audiences, drive engagement, and generate leads.
My deep understanding of digital and print graphic design and my strong foundation in typography sets me apart. I blend my cultural roots with contemporary design aesthetics, providing every project with a rich and diverse perspective. This cultural sensitivity allows me to create authentic and inclusive designs that resonate with a wide audience. Additionally, my commitment to accessibility ensures that all my designs are beautiful and usable by everyone, regardless of their abilities.
I look forward to the opportunity to collaborate and help bring your vision to life with creativity, precision, and a strategic edge.
Warm regards,
Marisa Gonzales
EMPLOYMENT / PROJECT EXPERIENCE
CEO, Principal Strategist + Designer – Marisa Gonzales Studios, LLC.
May 2019 - Present
- Perform market research to implement data-driven strategies.
- Creatively ideate designs using knowledge of best practices and trends.
- Proactively push the level of creativity in strategy and execution to increase brand awareness and engagement.
- Strategically design original assets based on design trends and best practices while ensuring brand consistency for digital and print media.
Website Graphic Designer (Contractor) – The Mom Project
December 2022 - May 2023
- Conducted client/competitor market research and strategy to solidify their long-standing presence in the clean beauty market.
- Created visual designs, including a custom logo and brand development.
- Developed branded digital graphics and videos for better storytelling.
- Implemented brand colors/typography into a custom Squarespace website with accessibility and SEO best practices.
Assistant Production Designer | Imposition Operator (Contractor) – Hallmark Cards, Inc.
2008 - 2009
- Assisted with designing and launching Hallmark Tributes’ promotional and customized products catalog, intranet, and internet site.
- Designed a vendor instructional manual for promotional products to create growth in this new market.
- Color-corrected and retouched artwork from provided digital files for various mediums.
- Maintained a high level of detail, mental effort, and responsibility to meet critical deadlines.
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