Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Marius Badenhorst, a commercially focused and hands-on Senior SEO Leader with 15+ years’ experience delivering measurable organic growth, building high-performing teams, and driving technical, content and analytics-led search strategy. I translate complex search intelligence into actionable growth, modernise capability, embed scalable SEO frameworks and lead innovation. I’ve delivered high-impact results across traffic, revenue and category performance for global brands, built AI-driven automation to accelerate workflows (saving 100+ hours/month), and implemented scalable category page generation systems to expand SEO at scale.…Hi, I’m Marius Badenhorst, a commercially focused and hands-on Senior SEO Leader with 15+ years’ experience delivering measurable organic growth, building high-performing teams, and driving technical, content and analytics-led search strategy. I translate complex search intelligence into actionable growth, modernise capability, embed scalable SEO frameworks and lead innovation. I’ve delivered high-impact results across traffic, revenue and category performance for global brands, built AI-driven automation to accelerate workflows (saving 100+ hours/month), and implemented scalable category page generation systems to expand SEO at scale.

Marius Badenhorst





Hi, I’m Marius Badenhorst, a commercially focused and hands-on Senior SEO Leader with 15+ years’ experience delivering measurable organic growth, building high-performing teams, and driving technical, content and analytics-led search strategy. I translate complex search intelligence into actionable growth, modernise capability, embed scalable SEO frameworks and lead innovation. I’ve delivered high-impact results across traffic, revenue and category performance for global brands, built AI-driven automation to accelerate workflows (saving 100+ hours/month), and implemented scalable category page generation systems to expand SEO at scale.…Hi, I’m Marius Badenhorst, a commercially focused and hands-on Senior SEO Leader with 15+ years’ experience delivering measurable organic growth, building high-performing teams, and driving technical, content and analytics-led search strategy. I translate complex search intelligence into actionable growth, modernise capability, embed scalable SEO frameworks and lead innovation. I’ve delivered high-impact results across traffic, revenue and category performance for global brands, built AI-driven automation to accelerate workflows (saving 100+ hours/month), and implemented scalable category page generation systems to expand SEO at scale.

Available to hire

Hi, I’m Marius Badenhorst, a commercially focused and hands-on Senior SEO Leader with 15+ years’ experience delivering measurable organic growth, building high-performing teams, and driving technical, content and analytics-led search strategy. I translate complex search intelligence into actionable growth, modernise capability, embed scalable SEO frameworks and lead innovation.

I’ve delivered high-impact results across traffic, revenue and category performance for global brands, built AI-driven automation to accelerate workflows (saving 100+ hours/month), and implemented scalable category page generation systems to expand SEO at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Work Experience

SEO Consultant at Metis by MediaVision (London)

January 1, 2025 - January 1, 2025

First-to-market search intelligence platform transforming search market data into actionable growth opportunities for brands. Led SEO intelligence, technical development and category-level optimisation frameworks. Built AI-driven tooling and automation for insights, content scalability and landing page generation. Partnered with engineering, UX and product teams to refine platform features and user experience. Delivered client onboarding, executive demos and SEO capability training. Provided weekly market trend analysis and opportunity identification via Metis insight models.

Head of SEO at MediaVision (London)

January 1, 2024 - January 1, 2024

Led overall SEO strategy, delivery and performance across all client portfolios. Built, developed and managed a high-performing SEO team. Developed integrated SEO frameworks combining technical optimisation, content, PR and CRO. Designed measurement, reporting and insight systems using Metis, GA4, GSC and internal tooling. Established scalable workflows, playbooks and technical processes for efficient SEO delivery. Owned senior client accounts including SEO technical delivery, strategy and performance reporting.

Head of Client Services at MediaVision (London)

January 1, 2017 - January 1, 2017

Led the Client Services department including SEO strategy, delivery and account management. Managed a team of senior account managers and coordinated capability, upskilling and coaching. Defined and implemented delivery frameworks, process improvements and performance metrics. Oversaw client onboarding, retention strategies, upsell programmes and profitability. Collaborated with content, Paid, Social and PR teams to ensure cross-channel alignment.

SEO Account Manager at Media Vision

January 1, 2015 - January 1, 2015

Managed client accounts, delivering SEO strategy and tactical delivery across multiple portfolios. Played a key role in driving organic growth and performance improvements.

SEO & Technical Manager at MV Data Recovery

January 1, 2012 - January 1, 2012

Led technical SEO initiatives and data-driven optimization for recovery-focused campaigns, coordinating cross-functional teams to improve visibility and performance.

Data & Technical Executive at DTI Data UK

January 1, 2010 - January 1, 2010

Handled data and technical tasks supporting SEO and analytics initiatives, contributing to site performance and reporting.