I am a results-driven Digital Marketing Specialist with 5+ years of experience in Google Ads and Meta Ads campaign management. I have generated 4,516 leads, 1,609 applications, and contributed to 863 closed home sales with a 19% close rate. I excel at lead generation, sales funnel optimization, and data-driven campaign strategies to increase ROI and reduce CPL. I enjoy collaborating with cross-functional teams to optimize performance and nurture client relationships across channels.

Marivic Peñaflorida

I am a results-driven Digital Marketing Specialist with 5+ years of experience in Google Ads and Meta Ads campaign management. I have generated 4,516 leads, 1,609 applications, and contributed to 863 closed home sales with a 19% close rate. I excel at lead generation, sales funnel optimization, and data-driven campaign strategies to increase ROI and reduce CPL. I enjoy collaborating with cross-functional teams to optimize performance and nurture client relationships across channels.

Available to hire

I am a results-driven Digital Marketing Specialist with 5+ years of experience in Google Ads and Meta Ads campaign management. I have generated 4,516 leads, 1,609 applications, and contributed to 863 closed home sales with a 19% close rate.

I excel at lead generation, sales funnel optimization, and data-driven campaign strategies to increase ROI and reduce CPL. I enjoy collaborating with cross-functional teams to optimize performance and nurture client relationships across channels.

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Language

English
Fluent

Work Experience

Digital Marketing Manager at Parkway Communities
August 1, 2025 - August 1, 2025
Managed Google Ads and Meta Ads campaigns, generating leads and contributing to 863 closed home sales. Optimized PPC performance using data-driven strategies (CTR, CPC, CPL, conversions). Improved online presence and supported sales by handling lead follow-up and client nurturing.
Customer Service Representative at TPG
January 1, 2020 - January 1, 2020
Delivered high-quality customer support, achieving a 98% quality score in performance evaluations. Resolved customer concerns efficiently, improving satisfaction and retention.
Sales Representative at Shore Philippines
January 1, 2018 - January 1, 2018
Consistently exceeded sales targets and recognized as a Top Performer. Built strong client relationships and supported customer retention and growth.

Education

Add your educational history here.

Qualifications

College Graduate
January 11, 2030 - October 27, 2025

Industry Experience

Real Estate & Construction, Software & Internet, Media & Entertainment, Professional Services, Retail
    paper Digital Marketing Manager

    I managed Google Ads and Meta Ads campaigns, generating leads and contributing to 863 closed home sales.
    Optimized PPC performance using data-driven strategies (CTR, CPC, CPL, conversions).
    Improved online presence and supported sales by handling lead follow-up and client nurturing.