LOGO and BRAND IDENTITY of Multispeciality Hospital for Active Treatment EUROHOSPITAL.
Mariyana Stoyanova
Published
This project was developed in collaboration with a Digital Мarketing Agency
Interval.
Mission - modernize the logo, build a brand identity and a brand book.
LOGO - The new logo is modern, minimalistic and completely connected with the idea of the hospital facility. It is a combination of the following elements - a medical cross, a medical stethoscope and a DNA molecule. Its overall look is soft and aims to reduce tension and stress. Each element of the logo can be used as an independent part - the graphic element and the text part. The graphic element can also be used as a favicon.
The chosen font and colors are tailored to complement the overall feeling of calm and trust.
The elements I had to develop for the brand identity:
- Logo;
- Typography:
- Color palette;
- Business card;
- Letterhead;
- Signature;
- Brand book.
The overall design is my idea and development. I worked with the following programs: Adobe Illustrator, Adobe Photoshop, for the preparation of a brand book - Adobe InDesign.