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Freelance E-Commerce & Digital Marketing Specialist with 15 Years Experience. GA4 Analytics Auditor & GTM Tracking Expert. Performance Marketing & Google Ads Consultant. My work blends technical marketing precision with strategy, helping clients strengthen their market positions and achieve sustainable growth. With a strong foundation in performance marketing, I've also become skilled in GTM and GA4 for measurement and analysis, which helps deliver data-driven results for E-commerce and Lead Gen clients across diverse consumer sectors. As a Lead Practitioner, I bring a hands-on approach to delivering the strategy, bridging the gap between planning and execution. I’m skilled at collaborating directly with in-house teams or marketing agencies to audit, troubleshoot, optimize, and elevate Paid Media accounts and channels ensuring marketing campaigns are: • Aligned to the business • Optimized for performance • Measured in a privacy-safe way My expertise spans a wide range of online marketing channels, platforms, and tools, including: • Paid Media: Google Shopping (including GMC and Product Feed optimization), Search, Performance Max, Display, Microsoft (Bing Ads) and Paid Social • Measurement & Analytics: Auditing and implementing GA4, Google Tag Manager, Consent Management Platforms (CMP) and Google Consent Mode • Ecommerce Platforms: Setting up and integrating WordPress and Shopify with Google and Meta • Data Visualization: Creating tailored dashboards via Looker Studio or in GA4…Freelance E-Commerce & Digital Marketing Specialist with 15 Years Experience. GA4 Analytics Auditor & GTM Tracking Expert. Performance Marketing & Google Ads Consultant. My work blends technical marketing precision with strategy, helping clients strengthen their market positions and achieve sustainable growth. With a strong foundation in performance marketing, I've also become skilled in GTM and GA4 for measurement and analysis, which helps deliver data-driven results for E-commerce and Lead Gen clients across diverse consumer sectors. As a Lead Practitioner, I bring a hands-on approach to delivering the strategy, bridging the gap between planning and execution. I’m skilled at collaborating directly with in-house teams or marketing agencies to audit, troubleshoot, optimize, and elevate Paid Media accounts and channels ensuring marketing campaigns are: • Aligned to the business • Optimized for performance • Measured in a privacy-safe way My expertise spans a wide range of online marketing channels, platforms, and tools, including: • Paid Media: Google Shopping (including GMC and Product Feed optimization), Search, Performance Max, Display, Microsoft (Bing Ads) and Paid Social • Measurement & Analytics: Auditing and implementing GA4, Google Tag Manager, Consent Management Platforms (CMP) and Google Consent Mode • Ecommerce Platforms: Setting up and integrating WordPress and Shopify with Google and Meta • Data Visualization: Creating tailored dashboards via Looker Studio or in GA4

MarkBrownlie

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Freelance E-Commerce & Digital Marketing Specialist with 15 Years Experience. GA4 Analytics Auditor & GTM Tracking Expert. Performance Marketing & Google Ads Consultant. My work blends technical marketing precision with strategy, helping clients strengthen their market positions and achieve sustainable growth. With a strong foundation in performance marketing, I've also become skilled in GTM and GA4 for measurement and analysis, which helps deliver data-driven results for E-commerce and Lead Gen clients across diverse consumer sectors. As a Lead Practitioner, I bring a hands-on approach to delivering the strategy, bridging the gap between planning and execution. I’m skilled at collaborating directly with in-house teams or marketing agencies to audit, troubleshoot, optimize, and elevate Paid Media accounts and channels ensuring marketing campaigns are: • Aligned to the business • Optimized for performance • Measured in a privacy-safe way My expertise spans a wide range of online marketing channels, platforms, and tools, including: • Paid Media: Google Shopping (including GMC and Product Feed optimization), Search, Performance Max, Display, Microsoft (Bing Ads) and Paid Social • Measurement & Analytics: Auditing and implementing GA4, Google Tag Manager, Consent Management Platforms (CMP) and Google Consent Mode • Ecommerce Platforms: Setting up and integrating WordPress and Shopify with Google and Meta • Data Visualization: Creating tailored dashboards via Looker Studio or in GA4…Freelance E-Commerce & Digital Marketing Specialist with 15 Years Experience. GA4 Analytics Auditor & GTM Tracking Expert. Performance Marketing & Google Ads Consultant. My work blends technical marketing precision with strategy, helping clients strengthen their market positions and achieve sustainable growth. With a strong foundation in performance marketing, I've also become skilled in GTM and GA4 for measurement and analysis, which helps deliver data-driven results for E-commerce and Lead Gen clients across diverse consumer sectors. As a Lead Practitioner, I bring a hands-on approach to delivering the strategy, bridging the gap between planning and execution. I’m skilled at collaborating directly with in-house teams or marketing agencies to audit, troubleshoot, optimize, and elevate Paid Media accounts and channels ensuring marketing campaigns are: • Aligned to the business • Optimized for performance • Measured in a privacy-safe way My expertise spans a wide range of online marketing channels, platforms, and tools, including: • Paid Media: Google Shopping (including GMC and Product Feed optimization), Search, Performance Max, Display, Microsoft (Bing Ads) and Paid Social • Measurement & Analytics: Auditing and implementing GA4, Google Tag Manager, Consent Management Platforms (CMP) and Google Consent Mode • Ecommerce Platforms: Setting up and integrating WordPress and Shopify with Google and Meta • Data Visualization: Creating tailored dashboards via Looker Studio or in GA4

Available to hire

Freelance E-Commerce & Digital Marketing Specialist with 15 Years Experience. GA4 Analytics Auditor & GTM Tracking Expert. Performance Marketing & Google Ads Consultant.

My work blends technical marketing precision with strategy, helping clients strengthen their market positions and achieve sustainable growth.

With a strong foundation in performance marketing, I’ve also become skilled in GTM and GA4 for measurement and analysis, which helps deliver data-driven results for E-commerce and Lead Gen clients across diverse consumer sectors.

As a Lead Practitioner, I bring a hands-on approach to delivering the strategy, bridging the gap between planning and execution.

I’m skilled at collaborating directly with in-house teams or marketing agencies to audit, troubleshoot, optimize, and elevate Paid Media accounts and channels ensuring marketing campaigns are:
• Aligned to the business
• Optimized for performance
• Measured in a privacy-safe way

My expertise spans a wide range of online marketing channels, platforms, and tools, including:
• Paid Media: Google Shopping (including GMC and Product Feed optimization), Search, Performance Max, Display, Microsoft (Bing Ads) and Paid Social
• Measurement & Analytics: Auditing and implementing GA4, Google Tag Manager, Consent
Management Platforms (CMP) and Google Consent Mode
• Ecommerce Platforms: Setting up and integrating WordPress and Shopify with Google and Meta
• Data Visualization: Creating tailored dashboards via Looker Studio or in GA4