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I am a results‑driven marketing specialist with 10+ years of experience delivering measurable growth for B2B and B2C brands. I’ve worked across prop tech, renewables, smart buildings, SaaS, and consumer products, with a strong focus on email marketing, content strategy, social, and demand generation. I’m comfortable leading initiatives or partnering with founders, sales teams, and agencies to turn ideas into revenue. Recent roles include leading marketing at Arcwing Partners, where I grew brand presence and organic reach, and implemented audience segmentation to improve engagement. I’ve delivered 700k+ weekly organic views, driven email open rates around 35–40%, and supported organic traffic growth through SEO-aligned content.…I am a results‑driven marketing specialist with 10+ years of experience delivering measurable growth for B2B and B2C brands. I’ve worked across prop tech, renewables, smart buildings, SaaS, and consumer products, with a strong focus on email marketing, content strategy, social, and demand generation. I’m comfortable leading initiatives or partnering with founders, sales teams, and agencies to turn ideas into revenue. Recent roles include leading marketing at Arcwing Partners, where I grew brand presence and organic reach, and implemented audience segmentation to improve engagement. I’ve delivered 700k+ weekly organic views, driven email open rates around 35–40%, and supported organic traffic growth through SEO-aligned content.

Mark Burslem-Curl

Social Media Manager, Digital Marketer, Marketing Strategist, +5

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I am a results‑driven marketing specialist with 10+ years of experience delivering measurable growth for B2B and B2C brands. I’ve worked across prop tech, renewables, smart buildings, SaaS, and consumer products, with a strong focus on email marketing, content strategy, social, and demand generation. I’m comfortable leading initiatives or partnering with founders, sales teams, and agencies to turn ideas into revenue. Recent roles include leading marketing at Arcwing Partners, where I grew brand presence and organic reach, and implemented audience segmentation to improve engagement. I’ve delivered 700k+ weekly organic views, driven email open rates around 35–40%, and supported organic traffic growth through SEO-aligned content.…I am a results‑driven marketing specialist with 10+ years of experience delivering measurable growth for B2B and B2C brands. I’ve worked across prop tech, renewables, smart buildings, SaaS, and consumer products, with a strong focus on email marketing, content strategy, social, and demand generation. I’m comfortable leading initiatives or partnering with founders, sales teams, and agencies to turn ideas into revenue. Recent roles include leading marketing at Arcwing Partners, where I grew brand presence and organic reach, and implemented audience segmentation to improve engagement. I’ve delivered 700k+ weekly organic views, driven email open rates around 35–40%, and supported organic traffic growth through SEO-aligned content.

Available to hire

I am a results‑driven marketing specialist with 10+ years of experience delivering measurable growth for B2B and B2C brands. I’ve worked across prop tech, renewables, smart buildings, SaaS, and consumer products, with a strong focus on email marketing, content strategy, social, and demand generation. I’m comfortable leading initiatives or partnering with founders, sales teams, and agencies to turn ideas into revenue.

Recent roles include leading marketing at Arcwing Partners, where I grew brand presence and organic reach, and implemented audience segmentation to improve engagement. I’ve delivered 700k+ weekly organic views, driven email open rates around 35–40%, and supported organic traffic growth through SEO-aligned content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Digital Content and Social Media Manager at Arcwing Partners

February 1, 2024 - Present

Develop and execute social media strategies across a portfolio of companies ensuring brand alignment. Utilise SEO principles for blog and landing page content to improve organic search rankings. Create engaging, platform-specific social media content and manage online communities to foster engagement and loyalty. Collaborate with marketing, sales, and product teams to ensure cohesive strategies. Analyse social media and website performance data to refine marketing efforts and report on key metrics. Implement inbound marketing practices to grow the online customer base.

Social Media Specialist at ADT UK & Ireland

February 29, 2024 - July 23, 2025

Managed daily social media accounts including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and TikTok. Created and ran Salesforce campaigns to track lead generation and ROI. Delivered over 300 leads monthly from paid social campaigns. Collaborated on creative content with digital PR agencies and managed campaign budgets to meet KPIs. Monitored social channels, responded to customer complaints, and produced regular marketing performance reports. Developed influencer marketing campaigns and created marketing assets to support wider team.

Social Media and Content Manager at Thermatic Group

January 31, 2023 - July 23, 2025

Tracked and reported campaign progress against KPIs, maintained costs within budget. Created and published daily engaging content across Instagram, Facebook, LinkedIn, and YouTube. Designed and implemented campaigns aligned with business goals. Managed marketing for three companies in the group including website, PR, social media, graphic design, market research, and lead generation. Provided regular reports to stakeholders and directed the strategic social media presence. Oversaw paid social campaigns to drive awareness, website traffic, and lead generation.

Marketing Manager at Worlwide Recruitment Solutions

February 28, 2021 - July 23, 2025

Maintained and developed social media strategy across UK, Singapore, Kurdistan, and East Africa. Achieved 200% growth in LinkedIn followers with an 8% engagement rate. Developed SEO strategy to increase traffic, revenue, and brand awareness. Executed content marketing strategies ensuring SEO optimization. Managed budgets and monthly paid advertising campaigns. Led PR and communications activities, including content marketing, social media management, editorial content creation, and brand awareness.

Online Marketing Executive at Hudgell Solicitors

February 28, 2021 - July 23, 2025

Managed social media presence and day-to-day website maintenance including content creation. Developed and delivered content campaigns to increase service awareness and engagement. Executed paid social media ad campaigns, press relations, and public relations activities. Provided marketing support including copychecking, research, and administration. Authored multimedia stories to maximize PR impact and managed a monthly marketing budget of £50,000 ensuring accurate tracking of expenses.

Senior Marketing Executive at Dale Power Solutions

June 30, 2015 - July 23, 2025

Managed all digital and offline marketing activities. Oversaw website content and optimisation, improving traffic through Google Analytics insights. Developed social media strategy, content scheduling, and brand monitoring leading to increased engagement. Conducted market research and regularly published industry insights. Managed marketing projects including timeline planning, workflow facilitation, and deadline management.

Social Media Specialist at ADT UK & Ireland

January 1, 2023 - May 1, 2024

Generated 300+ leads per month from paid social campaigns; built and managed segmented email campaigns; reduced customer attrition by ~22% through targeted retention and usage-education journeys; achieved average email open rates 32–38% and CTR 9–15%; tracked full-funnel performance using Salesforce.

Social Media and Content Manager at Thermatic Group

February 1, 2021 - January 1, 2023

Led marketing across Thermatic Homes, Thermatic Energy, and Thermatic Technical FM; delivered content and paid social campaigns to drive brand visibility, web traffic, and inbound enquiries; reported performance to senior stakeholders; managed website content, PR activity, and campaign messaging; planned monthly content calendars for consistent brand presence.

Marketing Manager at Worldwide Recruitment Solutions

March 1, 2019 - February 1, 2021

Built and executed marketing strategy across four international markets (UK, Singapore, Kuwait, East Africa); grew LinkedIn following from ~100,000 to >500,000 with ~12% typical engagement; developed SEO/content strategies to boost traffic and brand authority in competitive sectors; managed paid campaigns for brand awareness and lead generation; led PR and editorial activity.

Online Marketing Executive at Hudgell Solicitors

June 1, 2015 - February 1, 2021

Managed £50,000 monthly marketing budget; enhanced press coverage via proactive PR, multi-channel amplification, and thought leadership; supported acquisition campaigns through paid social and site content optimization; oversaw day-to-day website updates and content creation.

Senior Marketing Executive at Dale Power Solutions

October 1, 2012 - June 1, 2015

Managed digital and offline marketing, owned social media strategy and brand monitoring to drive engagement and referral traffic; conducted market research and produced trend-led content to support traffic growth; coordinated marketing projects and deadlines with stakeholders.