Freelance Graphic Designer at Dawson Creative

Graphic designer and illustrator with 20+ years experience delivering high-impact visual solutions across print and digital platforms. Expert in branding, typography and layout, creating strategic eye catching marketing material that makes clients stand out above their competitors. Clients include larger organisations such as The National Museum of Scotland, The Royal Botanic Gardens, The University of Edinburgh and Historic Scotland where upholding their brand guidelines is important, but still creating fresh innovative designs. Also passionate about helping smaller businesses build comprehensive brand identities from scratch. Design and illustration: Creating a vibrant wide range of styles covering new design branding or working within existing guidelines to drive client’s sales across printed and digital social media formats. Start to end project management: Liaising with clients or internal teams from design concept through to print or uploadable artwork. Communication: Ensuring projects are the best fit for the clients objectives. Technical print & artwork: With an expert knowledge of the print industry I ensure artwork is technically set up for final production. Sourcing quality print suppliers to deliver projects within budget and deadline. Versatility: Engaging with new software, technical specifications, and brand guidelines to produce up to date design solutions that are the best possible fit for clients’ requirements. Photography: I provide this service with my professional DSLR camera for clients when they don’t have enough promotional material to place within the design project. It keeps costs within budget and is far more personalised than using stock images. Services • Branding and logos • Brochures, newsletters and leaflets • Annual reports • Exhibition design • Website design • Vector illustrations • UI and UX design • Maps and technical graphics • Digital marketing • Interactive PDFs • Photography Software skills • Adobe InDesign • Adobe Illustrator • Photoshop • Figma • Adobe Acrobat • Microsoft Office Website portfolio My online portfolio website www.dawsoncreative.co.uk shows a wide range of design and illustration work. The graphic design section covers brochures and leaflets, exhibition design, logo design and website design. The following section covers a wide range of styles of illustrations, and finally photography before the about and contact page.

Graphic Designer at Marketing Concepts

Responsible for much of Marketing Concepts’ design and artwork, creating a diverse range of styles in rapid turnarounds for their client base. Projects included corporate identity, brochures, newsletters, adverts and websites. Clients included Trading Standards, South Lanarkshire Credit Union, Transmar Cars, Fullex Aluminium Ltd, Network Veka, Kitchens International, Kitchen Buying Group, Eurosafe, Law Solicitors, Loders Motor Group, Alex F Noble & Son and David Morrison BMW.

Graphic Designer at Vision Thing Design Consultants, Edinburgh

Corporate identity, brochures, newsletters, website design and development. Clients included Agilent Technologies, Barratt International Resorts, De Vere Resort Ownership, Origo, Style Financial Services, Airtours Vacation Ownership, Aviagen, Bell Lawrie White, Ethicon and Prudential.

Graphic Designer at Bowman Design, Edinburgh

Produced brochures, newsletters, logos, presentation material, exhibition systems and illustrations. Clients included Scottish & Newcastle, Hydro Electric, City of Edinburgh Council and Russell Transport among others.

Graphic Designer at The Eastern Western Motor Group, Edinburgh

Group sponsored promotions including exhibition panels, banners, brochures, adverts and flyers. Produced hand-drawn and vector illustrations for specific offers. Designs met marketing requirements of BMW, Mercedes-Benz, Saab, Mitsubishi, Citroën and Volkswagen; quick information sourcing and liaison with other departments to meet tight deadlines.