I'm an executive leader with extensive experience in event strategy, production, and management, specializing in high-impact conferences, partner summits, and customer engagement experiences. I have delivered 80+ annual events and produced transformative business outcomes that drive growth, strengthen partnerships, and elevate brand presence. I excel at building collaborative relationships, leading cross-functional teams, and ensuring flawless execution from strategy to post-event ROI analysis. I thrive in fast-paced environments, turning complex visions into engaging, measurable experiences. My focus is on delivering measurable ROI, sustaining external partner relationships, and creating partnerships that accelerate mutual growth across channels and industries.

Mark Olson

I'm an executive leader with extensive experience in event strategy, production, and management, specializing in high-impact conferences, partner summits, and customer engagement experiences. I have delivered 80+ annual events and produced transformative business outcomes that drive growth, strengthen partnerships, and elevate brand presence. I excel at building collaborative relationships, leading cross-functional teams, and ensuring flawless execution from strategy to post-event ROI analysis. I thrive in fast-paced environments, turning complex visions into engaging, measurable experiences. My focus is on delivering measurable ROI, sustaining external partner relationships, and creating partnerships that accelerate mutual growth across channels and industries.

Work Experience

Vice President – Strategic Partnerships & Events at JobNimbus
November 1, 2022 - July 1, 2025
Executive Producer of up to 80 annual company and industry events ranging from partner summits, user conferences, and roadshows to incentive trips and training events. Lead event strategy, budget, vendor selection, and cross-departmental coordination to ensure measurable ROI. Manage and sustain external partner relationships with a focus on co-branded events that drive mutual growth.
Senior Vice President – Business Development & Events at Encore Live
August 1, 2018 - June 1, 2020
Produced large-scale live experiences and client events across diverse industries. Directed event strategy, operations, and production for high-profile clients, transforming complex visions into seamless execution. Built client partnerships through event innovation, exceeding service expectations and expanding revenue streams.
Vice President – Marketing & Field Sales Development at Progressive Leasing
May 1, 2016 - May 1, 2018
Directed retail partner events, roadshows, and internal conferences to align national sales and marketing teams. Designed and executed field sales programs integrating training events and partner activations. Scaled sales development team through regular event-driven engagements that contributed to $1B+ in revenue.
Senior Director – Marketing at Progressive Leasing
January 1, 2014 - December 31, 2016
Planned and executed national retail events across 50+ retail companies, strengthening partner engagement. Launched large-scale POP and training events across 20K+ U.S. locations, reaching 40K+ retail associates.
Director – Marketing & Sales at Park City Reservations
January 1, 1994 - December 31, 1997
Designed and executed destination marketing campaigns and tourism events to increase regional travel revenue.
Assistant Marketing Director – Events at Sundance Resort
January 1, 1990 - December 31, 1994
Directed resort events, festivals, and corporate gatherings, driving guest engagement and brand recognition.

Education

Bachelor of Applied Science (B.A.Sc.) – Business Administration & Management at Brigham Young University (BYU) / Brigham Young University–Hawaii
January 11, 2030 - May 6, 2026

Qualifications

Bachelor of Applied Science (B.A.Sc.) – Business Administration & Management
January 11, 2030 - May 6, 2026

Industry Experience

Software & Internet, Media & Entertainment, Retail, Travel & Hospitality, Professional Services