Mark Shea is a creative director and brand storyteller who helps studios, streamers, and mission-driven brands tell sharper, more engaging stories that actually move the needle. Through his boutique practice, 14Creative LLC, he works in a flexible freelance and fractional role—jumping in as a project lead, embedded team partner, or strategic advisor depending on what the moment calls for. After more than two decades leading creative and brand marketing at Showtime and Paramount Global, Mark brings a mix of big-picture thinking and roll-up-your-sleeves execution to every engagement. He’s led teams, launched campaigns, and shipped a lot of content across streaming, social, broadcast, and live experiences—always with an eye on results and audience connection. Mark blends strong storytelling instincts with a practical understanding of how brands grow and how teams actually get work done. Today, he partners with clients who need senior-level creative leadership without the full-time overhead, helping them clarify their story, align stakeholders, and bring standout ideas to life through 14Creative…

Mark William Shea

Mark Shea is a creative director and brand storyteller who helps studios, streamers, and mission-driven brands tell sharper, more engaging stories that actually move the needle. Through his boutique practice, 14Creative LLC, he works in a flexible freelance and fractional role—jumping in as a project lead, embedded team partner, or strategic advisor depending on what the moment calls for. After more than two decades leading creative and brand marketing at Showtime and Paramount Global, Mark brings a mix of big-picture thinking and roll-up-your-sleeves execution to every engagement. He’s led teams, launched campaigns, and shipped a lot of content across streaming, social, broadcast, and live experiences—always with an eye on results and audience connection. Mark blends strong storytelling instincts with a practical understanding of how brands grow and how teams actually get work done. Today, he partners with clients who need senior-level creative leadership without the full-time overhead, helping them clarify their story, align stakeholders, and bring standout ideas to life through 14Creative…

Available to hire

Mark Shea is a creative director and brand storyteller who helps studios, streamers, and mission-driven brands tell sharper, more engaging stories that actually move the needle. Through his boutique practice, 14Creative LLC, he works in a flexible freelance and fractional role—jumping in as a project lead, embedded team partner, or strategic advisor depending on what the moment calls for.

After more than two decades leading creative and brand marketing at Showtime and Paramount Global, Mark brings a mix of big-picture thinking and roll-up-your-sleeves execution to every engagement. He’s led teams, launched campaigns, and shipped a lot of content across streaming, social, broadcast, and live experiences—always with an eye on results and audience connection.

Mark blends strong storytelling instincts with a practical understanding of how brands grow and how teams actually get work done. Today, he partners with clients who need senior-level creative leadership without the full-time overhead, helping them clarify their story, align stakeholders, and bring standout ideas to life through 14Creative

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Language

English
Fluent

Work Experience

Founder & Executive Creative Director at 14Creative LLC
January 1, 2024 - Present
Lead brand strategy, creative direction, and campaign development for brands and mission-driven clients, delivering integrated video, digital, and experiential projects on time and on budget. Partner with C-suite and marketing leaders to translate business objectives into creative platforms that drive growth, brand awareness, and engagement across streaming, social, and broadcast channels. Develop premium content strategies—including BTS, editorial, and value-added originals—that strengthen brand positioning and deepen audience relationships. Manage end-to-end production workflows, vendor relationships, and cross-functional teams to execute high-impact campaigns with measurable ROI. Advise clients on organizational design, creative operations, and MarTech implementation to scale creative output and improve team efficiency.
VP, Brand & Creative Marketing at Paramount Global (Showtime)
March 1, 2015 - March 1, 2023
Led VP-level brand and creative marketing strategy for Showtime streaming service, contributing to 25% annual subscription growth and strengthening brand positioning across sports, entertainment, and non-fiction franchises. Directed global creative team of 25+ across production, design, editorial, social, and content development, elevating creative quality, brand consistency, and cross-channel impact. Managed multimillion-dollar campaign budgets, optimizing media mix and production spend to increase profitability, lower CAC, and improve campaign ROI across digital, social, broadcast, and affiliate channels. Developed and executed integrated campaigns reaching 10M+ viewers per quarter, driving measurable audience growth, engagement, and subscriber acquisition through data-informed creative and performance marketing. Championed major brand rebrand initiative, leading creative vision, messaging architecture, and rollout strategy across all consumer and B2B touchpoints. Implemented MarTech
VP, Senior Creative Director – Premium Content at Viacom / Paramount Global (Showtime)
March 1, 2007 - July 1, 2021
Orchestrated 100+ digital-first premium content projects across video, podcast, interactive, and livestream formats, increasing engagement by 18% and expanding brand reach across social and streaming platforms. Led creative partnerships with A-list talent, showrunners, studios, and streaming platforms to develop high-visibility promotional content, tentpole campaigns, and always-on social storytelling. Mentored and managed large creative teams, consistently achieving top performance ratings in internal and third-party creative reviews while building scalable talent pipelines and improving team collaboration. Instituted new workflow processes, tools, and production software that reduced project turnaround times by 30%, increased creative quality, and enabled real-time content delivery for live events and breaking news. Developed premium content strategy blending BTS, editorial, and value-added originals to drive subscriber retention, social amplification, and earned media coverage.
Director of Development, Showtime Short Film Series at Showtime Networks
January 1, 1998 - December 31, 2003
Executive-produced and creatively oversaw 20+ original short films from development through delivery across drama, comedy, and documentary genres. Managed production budgets, vendor contracts, and studio partnerships to deliver financially responsible, creatively exceptional content on time and on budget. Designed and launched integrated marketing campaigns in collaboration with advertising and PR agencies to build brand affinity, drive tune-in, and strengthen Showtime's premium content positioning.

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Industry Experience

Media & Entertainment