I'm Amanda Muscat, a commercially minded marketing strategist with 20+ years helping brand-led tech firms and founders sharpen positioning and growth. I build structured marketing engines—from brand positioning and CRM design to lead magnets, campaigns and thought leadership content—that turn ideas into revenue. I connect strategy to execution and love turning insights into action. From designing end-to-end funnels and content strategies to mentoring teams and winning major tenders, I help organisations scale with practical, repeatable growth programs. I've built personal branding platforms and scalable campaigns that have generated 15,000+ leads and helped clients win multi-million contracts.…

Amanda Muscat

I'm Amanda Muscat, a commercially minded marketing strategist with 20+ years helping brand-led tech firms and founders sharpen positioning and growth. I build structured marketing engines—from brand positioning and CRM design to lead magnets, campaigns and thought leadership content—that turn ideas into revenue. I connect strategy to execution and love turning insights into action. From designing end-to-end funnels and content strategies to mentoring teams and winning major tenders, I help organisations scale with practical, repeatable growth programs. I've built personal branding platforms and scalable campaigns that have generated 15,000+ leads and helped clients win multi-million contracts.…

Available to hire

I’m Amanda Muscat, a commercially minded marketing strategist with 20+ years helping brand-led tech firms and founders sharpen positioning and growth. I build structured marketing engines—from brand positioning and CRM design to lead magnets, campaigns and thought leadership content—that turn ideas into revenue.

I connect strategy to execution and love turning insights into action. From designing end-to-end funnels and content strategies to mentoring teams and winning major tenders, I help organisations scale with practical, repeatable growth programs. I’ve built personal branding platforms and scalable campaigns that have generated 15,000+ leads and helped clients win multi-million contracts.

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Language

English
Fluent

Work Experience

Consultant at Brand Dynamix
January 1, 2012 - Present
Independent marketing consultant running Brand Dynamix since 2012; responsible for marketing strategy, lead generation, CRM management, and delivering integrated campaigns for clients.
Marketing Director at CITI PROJECT MANAGEMENT CONSULTANTS
January 1, 2000 - May 1, 2012
Led marketing and new business development; board member; became part owner through a management buy-out in 2009; sold shareholding in May 2012; subsequently consulted for Citi for circa 19 months.
Marketing Consultant at CITI PROJECT MANAGEMENT CONSULTANTS
June 1, 2012 - January 1, 2014
Consulted for Citi after MBO; supported client networks and marketing activities; contributed to the Centres of Excellence Networking Club and produced marketing materials.
Marketing Manager at AQUABAR
January 1, 1997 - December 31, 2000
Marketing Manager; built the marketing function; organised conferences and client events; designed CRM architecture; recruited and managed telemarketing team; led website development.
Sales Executive / Business Development Executive at CITI PROJECT MANAGEMENT CONSULTANTS
January 1, 2000 - December 31, 2003
Built relationships with senior blue-chip contacts; created market presence campaigns; generated multiple new customers and contract opportunities; contributed to CRM efforts.
Marketing Director at CITI PROJECT MANAGEMENT CONSULTANTS
January 1, 2003 - December 31, 2006
Promoted to Marketing Director in 2006; led rebrand; enhanced ROI; oversaw budgets and change management; organised marketing materials and training; supported growth.
Marketing Director UK at SYNGROUP
January 1, 2017 - December 31, 2022
Lead UK marketing and business development strategy; built differentiated propositions; supported with HubSpot integration and video content; generated a pipeline of leads.
Go-To-Market Consultant at PA Consulting Group
January 1, 2015 - December 31, 2017
Go-to-market consultant; articulated and delivered value propositions for a new service line; established Networking Forum for Executive Sponsors; launched annual benchmarking projects; managed cross-functional engagement.
Global Marketing Manager at Urgent Technology
January 1, 2013 - December 31, 2015
Developed strategic market segments and digital marketing strategy for maintenance platform; rebranded and relaunched website; built global campaigns; managed PR and events.
Marketing Director at CITI (Change Management Consultants)
January 1, 2004 - January 1, 2012
Led the firm's growth strategy, driving £1m+ in annual new business, overseeing brand positioning, CRM design, lead magnets, campaigns and thought leadership content; built structured marketing engines to convert.
Go-To-Market Consultant at PACONSULTING GROUP
January 1, 2015 - January 1, 2017
Launched a new service line with an integrated CRM and marketing automation vision; built partner ecosystems and generated new business via targeted outreach; delivered multiple tender wins and client engagements.
Fractional Marketing Lead at Agile Change Management
January 1, 2021 - January 1, 2023
Led strategic marketing across Europe, North America and Australia for a major change-management practice; aligned CRM, content and demand generation; produced market-facing campaigns and thought leadership.
Fractional Marketing Lead at Parent & Professional
January 1, 2021 - Present
Designed and implemented an end-to-end marketing funnel (traffic → quiz → results → nurture → digital courses) and built a system for ongoing client engagement.

Education

CIM – Digital Marketing & Social Media at CIM
January 11, 2030 - February 7, 2026
Strong Brand Social – Social Media at Strong Brand Social
January 11, 2030 - February 7, 2026
Cranfield University - Strategic Marketing at Cranfield University
January 11, 2030 - February 7, 2026
Miller Heiman - Strategic Selling at Miller Heiman
January 11, 2030 - February 7, 2026
HudsonK - Social Media Marketing at HudsonK
January 11, 2030 - February 7, 2026
CITI - Programme Management at CITI
January 11, 2030 - February 7, 2026
CITI - Stakeholder Engagement at CITI
January 11, 2030 - February 7, 2026
CITI - Making Projects Work at CITI
January 11, 2030 - February 7, 2026
CITI - Working With Projects at CITI
January 11, 2030 - February 7, 2026
CIM – Advanced Certificate at CIM
January 11, 2030 - February 7, 2026

Qualifications

CIM – Digital Marketing & Social Media
January 11, 2030 - February 7, 2026
Strong Brand Social – Social Media
January 11, 2030 - February 7, 2026
Cranfield University - Strategic Marketing
January 11, 2030 - February 7, 2026
Miller Heiman - Strategic Selling
January 11, 2030 - February 7, 2026
HudsonK - Social Media Marketing
January 11, 2030 - February 7, 2026
CITI - Programme Management
January 11, 2030 - February 7, 2026
CITI - Stakeholder Engagement
January 11, 2030 - February 7, 2026
CITI - Making Projects Work
January 11, 2030 - February 7, 2026
CITI - Working With Projects
January 11, 2030 - February 7, 2026
CIM – Advanced Certificate
January 11, 2030 - February 7, 2026
CIPD Award – Finalist
January 11, 2030 - March 22, 2026
Global Entrepreneur of the Year – Finalist
January 11, 2030 - March 22, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail, Government, Healthcare
    uniE621 Case study
    Articulated and delivered the value proposition for a new service line within PA Consulting Group’s Programme Implementation Practice. Built an awareness of the new service line within PA practices, industry and target markets. Collaborated with other service lines, sectors leads and territory heads to create new opportunities within existing client engagements. Planned the set-up of a new Networking Forum for Executive Sponsors. https://www.twine.net/signin Reference available from client contact. StrategicMarketing BrandStrategist…
    uniE621 Case Study
    Brought-in to shape and deliver a new digital marketing strategy. Over two years, I designed and executed high-impact campaigns, including a successful new webinar programme automated with landing pages through HubSpot, attracting up to 750 registrations per event. I migrated data from Mailchimp to HubSpot, setting up new audience segmentation, workflows and campaigns which increased newsletter subscribers by 25%. I played a key role in launching a new carve-out business, Capability for Change, developing the brand identity, messaging, and a supporting digital learning platform — the Change Confidence Hub. I also led the redevelopment of key areas of the website, introducing a dedicated events page, insights section, and a more streamlined online course booking experience. Alongside this, I managed social media engagement to align with campaign goals and brand tone. As part of a wider thought leadership strategy to engage with Heads of Practice, I worked to launch an annual global Change & Transformation Benchmarking Survey, positioning the brand as a credible voice within the change and transformation space. Reference: “Amanda came at just the right time for my business, putting structures and processes in place which enabled us to pass a quality audit. Her re-structuring included upgrading our CMS to Hubspot and identifying other apps that has enabled us to work smarter. She is a phenomenally hard worker and totally committed to getting things right. She really cares about what she is doing and ensuring she gets excellent results. She has genuine excitement for increasing the size of the marketing database or the number of people booking on an event. Amanda has an excellent eye and will update your look and modernise your image in your market. If you can secure her services, you will be very lucky.” Melanie Franklin, Director Agile Change Management…
    uniE621 Case Study
    Led marketing and new business development through a core team and through engagement with the rest of the business and consultant group. Responsible for a budget of £150k per annum. Brought CITI’s client centres for excellence networking club to the attention of C-Level directors leading business change. Built the club up to 400 active members with an invitation list of over a 1400, the club has grown to be highly respected in industry. Each quarterly meeting reaches capacity (50 members at each meeting) within 2-3 days of the invitation being sent out. Introduced social media to the networking club – launched an on-line network within LinkedIn where members can access case study presentations, papers and discuss topics. Secured and delivered networking meetings at Coutts & Co, BBC, EC Harris, Network Rail, Royal Bank of Canada, Santander, M&G Investments, Selex Systems Integration, Legal and General, Aviva, BAA, BG Group, AXA, Financial Services Authority. Also secured case study presentations from Aviva, Rabo Bank, AXA, Atomic Weapons Establishment, BAE Systems, Barclays, Severn Trent Water, Eurostar, EC Harris, UK Parliament and T-Mobile. Recruited and coached new business managers. Re-designed open course marketing introduced syndicate group discounts which resulted in a 200% increase in sales. Managed and wrote proposals and formal bids in response to client requirements. In 2012 won new contracts with the BBC, Magnox, Barclaycard, VHI Healthcare, European Securities and Markets Authority, Zurich and Westminster City Council. Provided fee earning consultancy services to clients and produced marketing materials to engage and enlighten their project and programme communities. Produced work for GCHQ, Lloyds Banking Group, M&G Investments, Selex Systems Integration. Developed relationships with a large network of clients engaged in leading business change. Won APM Programme of the Year with client programme transformation entries Eurostar in 2009, Remploy in 2008. Highlights: Winning a tender with the BBC with no corporate history in media - an extraordinary achievement for CITI. Raised membership of centre of excellence club from practitioner to director by refocusing issues for discussion away from technical project issues to Board level priorities. Marketing LeadGeneration…
    uniE621 Case Study
    P&P Coaching is on a mission to build diverse, equitable, and inclusive workplaces. Over the past three years, I’ve led a full ground-up redesign of the business – from proposition and messaging to service delivery, visual identity and automated lead generation. Reimagined P&P’s brand voice, service structure, and messaging to better align with client needs, DEI values, and emerging market opportunities. I created and implemented a new digital marketing strategy, including the design of a fully integrated HubSpot CRM. This enabled the delivery of automated lead nurture journeys and targeted campaigns across both paid and organic channels. Produced 12+ thought leadership white papers from output of roundtable events, prepared SEO-rich blog content that regularly ranks for 5 keyword and 2 GEO search snippets. Created high-converting lead magnets on Hubspot landing pages that have driven 340+ inbound leads in 12 months, create and manage content for social. Manage Google Ads and Analytics to track performance, optimise campaigns, and drive measurable increases in lead generation, engagement, and brand visibility. End-to-end design of marketing assets including case studies, video content, social media, and proposals – ensuring consistent tone, visuals, and brand alignment. Launched successful roundtable webinar series and recently developed CPO Talk, a podcast featuring top Chief People Officers – with 5 CPOs already confirmed. Prepared the content for entry to first awards for P&P in collaboration with clients: Personnel Today HR Consultancy of the Year 2023 – Winner Global Entrepreneur of the Year 2024 – Finalist Currently leading submission for a third major industry award in 2025. Reference: “Amanda has completely transformed our brand and image!  We are now bang up to date and feel super proud of our new website and all the marketing materials Amanda has worked on.  It’s already making a difference to the number and quality of leads we are getting through.” Helen & Henriette, Co-Founders, P&P Coaching Marketing LeadGeneration…