Meta Ads Specialist | Marketing Manager | Data-Driven Performance Marketing I'm Marcel, a Meta/Google certified marketing executive specializing in profitable Facebook advertising campaigns. With over $500K in managed ad spend across diverse industries from MMA gyms to cosmetics brands—I help businesses eliminate profit leaks and scale their advertising ROI. What I Do: Build and optimize Facebook/Instagram ad campaigns that consistently deliver 4-8+ ROAS Conduct comprehensive 47-point ad account audits to identify hidden profit leaks Implement data-driven strategies using advanced analytics (Excel, Tableau, Power BI, Meta API) Manage multi-client portfolios with monthly budgets ranging from $3K-$15K Recent Wins: Achieved 8.54 ROAS for cosmetics brand campaigns Identified campaign cannibalization saving clients $2.5K-4.5K monthly Trained Kat Von D's creative team on Facebook advertising strategies Developed AI-powered automation tools for campaign analysis and optimization Let's work together to turn your ad spend into predictable profit.…

Marcel Fernandez

Meta Ads Specialist | Marketing Manager | Data-Driven Performance Marketing I'm Marcel, a Meta/Google certified marketing executive specializing in profitable Facebook advertising campaigns. With over $500K in managed ad spend across diverse industries from MMA gyms to cosmetics brands—I help businesses eliminate profit leaks and scale their advertising ROI. What I Do: Build and optimize Facebook/Instagram ad campaigns that consistently deliver 4-8+ ROAS Conduct comprehensive 47-point ad account audits to identify hidden profit leaks Implement data-driven strategies using advanced analytics (Excel, Tableau, Power BI, Meta API) Manage multi-client portfolios with monthly budgets ranging from $3K-$15K Recent Wins: Achieved 8.54 ROAS for cosmetics brand campaigns Identified campaign cannibalization saving clients $2.5K-4.5K monthly Trained Kat Von D's creative team on Facebook advertising strategies Developed AI-powered automation tools for campaign analysis and optimization Let's work together to turn your ad spend into predictable profit.…

Available to hire

Meta Ads Specialist | Marketing Manager | Data-Driven Performance Marketing

I’m Marcel, a Meta/Google certified marketing executive specializing in profitable Facebook advertising campaigns. With over $500K in managed ad spend across diverse industries from MMA gyms to cosmetics brands—I help businesses eliminate profit leaks and scale their advertising ROI.

What I Do:

Build and optimize Facebook/Instagram ad campaigns that consistently deliver 4-8+ ROAS
Conduct comprehensive 47-point ad account audits to identify hidden profit leaks
Implement data-driven strategies using advanced analytics (Excel, Tableau, Power BI, Meta API)
Manage multi-client portfolios with monthly budgets ranging from $3K-$15K

Recent Wins:
Achieved 8.54 ROAS for cosmetics brand campaigns
Identified campaign cannibalization saving clients $2.5K-4.5K monthly
Trained Kat Von D’s creative team on Facebook advertising strategies
Developed AI-powered automation tools for campaign analysis and optimization

Let’s work together to turn your ad spend into predictable profit.

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Language

Work Experience

Head Of Paid Marketing at Evolve Strategists
August 1, 2024 - Present
Design, manage, and improve clients' Google, Facebook, and Pinterest ads. Provide coaching suggestions to customers for expanding brands and online shops using both free and paid traffic
Performance Executive at Reprise Digital Agency
October 1, 2024 - October 1, 2025
Plan, implement, and manage paid Social/SEM channels such as Meta, TikTok, LinkedIn, Google, and Bing. I also provide analysis and insights into how the campaign is performing. Lastly I provide account budgeting and pacing daily.

Education

Bachelor of Science at University Of Western Australia
November 11, 2016 - November 11, 2019

Qualifications

Meta Certified Media Buying Professional
March 11, 2024 - March 11, 2024
Google Ads Search Certification
September 5, 2024 - September 5, 2024
Meta Certified Media Planning Professiona
June 8, 2024 - June 8, 2024

Industry Experience

Financial Services, Media & Entertainment, Real Estate & Construction, Software & Internet
    uniE621 8.54 ROAS Facebook Ads Campaign for Cosmetics Brand
    Delivered exceptional results for Charlie Ralph, a Melbourne-based cosmetics brand, achieving 8.54 ROAS through strategic Facebook advertising campaigns focused on e-commerce sales. Key Results: Achieved 8.54 ROAS on Melbourne campaigns Identified and eliminated campaign cannibalization issues Implemented A/B testing for creative and audience segments Scaled profitable campaigns while maintaining efficiency Services Provided: E-commerce conversion campaign management Advanced audience segmentation and testing Creative strategy and performance optimization Conversion tracking and attribution analysis Monthly budget management ($5,000-$10,000)…
    paper High-Performance Facebook Ads for MMA Fitness Studio

    Managed comprehensive Facebook advertising campaigns for ROAR MMA, a premium MMA and fitness training facility. Developed and executed targeted ad strategies to drive membership sign-ups and class bookings.

    Key Results:

    Implemented advanced audience targeting strategies for combat sports enthusiasts
    Optimized campaign frequency caps to prevent ad fatigue
    Created data-driven reporting dashboards for performance tracking
    Monthly ad spend management of $3,000-$5,000
    Services Provided:

    Campaign strategy and setup
    Audience research and targeting optimization
    Creative testing and ad copy development
    Performance analysis and monthly reporting
    Budget management and pacing