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I'm a performance marketing specialist with 20+ years managing high-spend paid campaigns across Meta, Google, and TikTok with direct P&L accountability. I've run paid media across a wide range of verticals including health, gambling, b2b, entertainment, and live events, giving me firsthand experience with short conversion windows, urgency-based creative, and real-time budget decisions that performance-driven campaigns demand. I've managed daily spend from $5K to $50K+ across multiple simultaneous campaigns, adjusting allocation based on pacing and performance signals. My approach to tracking and attribution is hands-on from day one. Conversion setup, reporting infrastructure, and data accuracy are built in at the start, not patched in after launch. I operate through my own corporation, am available immediately, and am comfortable with tight timelines and fast-moving deliverables.…I'm a performance marketing specialist with 20+ years managing high-spend paid campaigns across Meta, Google, and TikTok with direct P&L accountability. I've run paid media across a wide range of verticals including health, gambling, b2b, entertainment, and live events, giving me firsthand experience with short conversion windows, urgency-based creative, and real-time budget decisions that performance-driven campaigns demand. I've managed daily spend from $5K to $50K+ across multiple simultaneous campaigns, adjusting allocation based on pacing and performance signals. My approach to tracking and attribution is hands-on from day one. Conversion setup, reporting infrastructure, and data accuracy are built in at the start, not patched in after launch. I operate through my own corporation, am available immediately, and am comfortable with tight timelines and fast-moving deliverables.

Mike Stothers

Performance Marketer, Growth Marketer, Marketing Strategist, +2

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I'm a performance marketing specialist with 20+ years managing high-spend paid campaigns across Meta, Google, and TikTok with direct P&L accountability. I've run paid media across a wide range of verticals including health, gambling, b2b, entertainment, and live events, giving me firsthand experience with short conversion windows, urgency-based creative, and real-time budget decisions that performance-driven campaigns demand. I've managed daily spend from $5K to $50K+ across multiple simultaneous campaigns, adjusting allocation based on pacing and performance signals. My approach to tracking and attribution is hands-on from day one. Conversion setup, reporting infrastructure, and data accuracy are built in at the start, not patched in after launch. I operate through my own corporation, am available immediately, and am comfortable with tight timelines and fast-moving deliverables.…I'm a performance marketing specialist with 20+ years managing high-spend paid campaigns across Meta, Google, and TikTok with direct P&L accountability. I've run paid media across a wide range of verticals including health, gambling, b2b, entertainment, and live events, giving me firsthand experience with short conversion windows, urgency-based creative, and real-time budget decisions that performance-driven campaigns demand. I've managed daily spend from $5K to $50K+ across multiple simultaneous campaigns, adjusting allocation based on pacing and performance signals. My approach to tracking and attribution is hands-on from day one. Conversion setup, reporting infrastructure, and data accuracy are built in at the start, not patched in after launch. I operate through my own corporation, am available immediately, and am comfortable with tight timelines and fast-moving deliverables.

Available to hire

I’m a performance marketing specialist with 20+ years managing high-spend paid campaigns across Meta, Google, and TikTok with direct P&L accountability. I’ve run paid media across a wide range of verticals including health, gambling, b2b, entertainment, and live events, giving me firsthand experience with short conversion windows, urgency-based creative, and real-time budget decisions that performance-driven campaigns demand.

I’ve managed daily spend from $5K to $50K+ across multiple simultaneous campaigns, adjusting allocation based on pacing and performance signals. My approach to tracking and attribution is hands-on from day one. Conversion setup, reporting infrastructure, and data accuracy are built in at the start, not patched in after launch.

I operate through my own corporation, am available immediately, and am comfortable with tight timelines and fast-moving deliverables.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Traffic Growth & Innovation Manager at PERK CANADA

January 1, 2024 - January 1, 2026

Led strategic evaluation and launch of new paid acquisition channels beyond legacy monetization during a market shift, diversifying from a legacy model. Owned full P&L for paid acquisition across multiple verticals, managing daily spend, gross profit targets, and margin optimization across Google Ads, native (Taboola/Outbrain), and TikTok. Built and managed a full ROAS-driven content and campaign workflow: mapped advertiser intent, developed articles and launch campaigns, and automated daily performance reporting by feeding dashboard data to AI for win/loss summaries and Google Script outputs. Identified and piloted a Yahoo Partner Feeds tier with a premium monetization path, unlocking significantly higher ROAS compared to the negative-return baseline. Led a two-month structured testing program, defined a three-click funnel, and qualified key advertisers/keywords; scaled to five accounts at $2K–$5K/day, training three marketers on the method. Prepared for platform policy changes and

Traffic Acquisition Manager at Titanium Agency

January 1, 2018 - January 1, 2024

Managed daily CPA targets across performance marketing programs; budgets across multiple accounts, platforms, and verticals in the $5K–$50K/day range, regularly hitting and exceeding targets. Pioneered TikTok as a primary acquisition channel, developing a structured short-form video creative and a holdout testing framework that accelerated growth and improved attribution across channels.

Director of Search Marketing at AdKnowInc.

January 1, 2017 - January 1, 2018

Led a team of six performance marketers; collaborated with owners on marketing strategy, business direction, and operational priorities. Served as the primary bridge between the marketing team and executive leadership, shaping search and growth initiatives and driving cross-functional alignment.

Director, Lifestyle Brands at Tsavo / Rebellion / Perk

January 1, 2008 - January 1, 2017

Led the Lifestyle Brands division, overseeing site design, content strategy, contributor hiring, and monetization across travel, esports, gaming, and entertainment properties. Built and managed brand ecosystems, monetization programs, and cross-channel marketing initiatives, aligning content, SEO, and paid media to revenue goals.