I’m a freelance marketing and communications leader who enjoys shaping clear ideas into campaigns that genuinely connect. I work across digital, social, PR and events, using insight to guide activity and keeping a sharp focus on results and brand presence. I like working closely with founders, in-house teams and partners, building momentum together and creating marketing that feels considered, consistent and effective. My approach balances strategic thinking with hands-on delivery, covering everything from website content and campaigns to multi-channel lead generation. Alongside marketing, I’m also an illustrator, which naturally feeds into how I think and work. I’m visually minded, creative and comfortable developing ideas on the page as well as in practice. I value collaboration, problem-solving and high standards, and I’m known for delivering quality work on time and within budget.…

Sarah Wilkinson

5.0 (1 review)

I’m a freelance marketing and communications leader who enjoys shaping clear ideas into campaigns that genuinely connect. I work across digital, social, PR and events, using insight to guide activity and keeping a sharp focus on results and brand presence. I like working closely with founders, in-house teams and partners, building momentum together and creating marketing that feels considered, consistent and effective. My approach balances strategic thinking with hands-on delivery, covering everything from website content and campaigns to multi-channel lead generation. Alongside marketing, I’m also an illustrator, which naturally feeds into how I think and work. I’m visually minded, creative and comfortable developing ideas on the page as well as in practice. I value collaboration, problem-solving and high standards, and I’m known for delivering quality work on time and within budget.…

Available to hire

I’m a freelance marketing and communications leader who enjoys shaping clear ideas into campaigns that genuinely connect. I work across digital, social, PR and events, using insight to guide activity and keeping a sharp focus on results and brand presence.

I like working closely with founders, in-house teams and partners, building momentum together and creating marketing that feels considered, consistent and effective. My approach balances strategic thinking with hands-on delivery, covering everything from website content and campaigns to multi-channel lead generation.

Alongside marketing, I’m also an illustrator, which naturally feeds into how I think and work. I’m visually minded, creative and comfortable developing ideas on the page as well as in practice. I value collaboration, problem-solving and high standards, and I’m known for delivering quality work on time and within budget.

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Language

English
Fluent
Welsh
Intermediate

Work Experience

Freelance Marketing Specialist at Self-employed
May 1, 2025 - Present
Developing and delivering practical marketing strategies that support business growth, brand visibility and lead generation across B2B and B2C sectors. Planning and executing integrated campaigns across digital, social, PR and events, ensuring consistent messaging and measurable outcomes. Creating clear, engaging content including websites, email campaigns, social media and case studies, tailored to audience and channel. Working closely with founders, directors and internal teams to translate business objectives into effective marketing activity.
Marketing Manager at The Growth Company
July 1, 2022 - April 1, 2025
Created and implemented marketing plans to deliver the strategic priorities in the business plan. Built relationships with partners and contract providers, managed a multi-channel marketing plan and delivered lead generation campaigns. Led a team of Senior Marketing Executives and Marketing Executives to drive results.
Senior Marketing and Communications Executive at The Growth Company
January 1, 2021 - July 1, 2022
Supported planning and delivery of marketing and communications, leading on specific actions and workstreams. Produced marketing content in line with best practice and managed partner relationships, briefing and coordinating with internal and external stakeholders to deliver marketing activity on time and on budget. Led campaigns such as Bounce Back Loans for Greater Manchester.
Marketing and Communications Executive at The Growth Company
December 1, 2019 - January 1, 2021
Supported Senior Executives and Marketing Managers in planning and delivering group campaigns. Created marketing content in line with industry practice and liaised with partners to brief and manage activity on time and budget.
Events Coordinator at The Growth Company
August 1, 2018 - November 1, 2019
Supported Access to Finance tasks and ERDF paperwork; liaised with contracts team. Organised workshops and events; assisted with GC Angels website creation and coordination of monthly events, including run orders, attendee management and logistics.
Cabin Crew at British Airways
January 1, 2015 - February 1, 2018
Delivered customer service excellence in line with BA service standards; completed training to supervise and manage a team of Cabin Crew; provided First-Class service and built rapport with high-net-worth individuals.
Corporate Actions Senior Specialist at The Bank of New York Mellon
November 1, 2013 - August 1, 2014
Managed corporate actions processes for clients, ensuring accuracy and timely processing; collaborated with internal teams to coordinate and resolve issues.
Project Coordinator at Utilities Partnership Ltd
August 1, 2012 - August 1, 2013
Coordinated projects contracted to Network Rail; ensured ERDF paperwork compliance and liaised with contracts team; supported workshop and event delivery.
Procurement Advisor at Proxima Group
July 1, 2010 - July 1, 2011
Provided procurement advisory support; advised on supplier selection and process improvements; supported university placement activities.

Education

BSc (Hons) Management Sciences at Loughborough University
January 1, 2008 - January 1, 2012

Qualifications

Data and Analytics: Level 4
February 1, 2025 - January 26, 2026
Award in Content Marketing
August 1, 2024 - January 26, 2026
Planning and Optimising Marketing Campaigns
August 1, 2023 - January 26, 2026
Marketing (Level 4) Award
July 1, 2023 - January 26, 2026
Social Media
March 1, 2023 - January 26, 2026
General Data Protection Regulation
October 1, 2022 - January 26, 2026
Principles of Management and Leadership
September 1, 2022 - January 26, 2026
Project Fundamentals Qualification (PFQ)
August 1, 2019 - January 26, 2026

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Travel & Hospitality, Government, Healthcare
    paper Social Media - growth campaign

    Social media growth campaign focused on increasing reach, engagement and audience quality. Developed and delivered a clear content strategy, platform-specific messaging and consistent posting schedule, resulting in a 40% increase in audience growth over the campaign period.

    paper Bring meeting minutes to life!

    Illustrated meeting minutes transform conversations into visuals. I listen to meetings or work from notes and recordings, then distil the key ideas into hand-drawn illustrations that bring clarity, structure and personality to what was discussed. The result is a visual record that’s far more engaging than traditional written minutes.