Since 2009, Ben has helped thousands of businesses across the UK and US - from start-ups to global brands - unlock growth and scale through Google Ads, SEO and Paid Social.

Ben Lambotte

Since 2009, Ben has helped thousands of businesses across the UK and US - from start-ups to global brands - unlock growth and scale through Google Ads, SEO and Paid Social.

Available to hire

Since 2009, Ben has helped thousands of businesses across the UK and US - from start-ups to global brands - unlock growth and scale through Google Ads, SEO and Paid Social.

Language

English
Fluent

Work Experience

Add your work experience history here.

Education

DIGITAL MARKETING MSC at Northumbria University, Newcastle
September 2, 2022 - September 2, 2024
The MSc Digital Marketing from Northumbria University is an accredited, flexible online program designed to equip professionals with advanced skills in digital marketing strategy, analytics, and campaign management. Covering key areas such as SEO, PPC, social media, content marketing, and consumer behavior, the course combines theoretical knowledge with practical application to help drive business growth and innovation. With a focus on emerging trends like AI and automation, it prepares graduates to excel in the dynamic digital marketing landscape.

Qualifications

Digital Marketing MSC
September 1, 2022 - September 1, 2023
The MSc Digital Marketing from Northumbria University is an accredited, flexible online program designed to equip professionals with advanced skills in digital marketing strategy, analytics, and campaign management. Covering key areas such as SEO, PPC, social media, content marketing, and consumer behavior, the course combines theoretical knowledge with practical application to help drive business growth and innovation. With a focus on emerging trends like AI and automation, it prepares graduates to excel in the dynamic digital marketing landscape.
Google Ads Premier Partner
October 3, 2024 - October 30, 2024
This certification recognises expertise in managing and optimizing Google Ads campaigns to drive business success. It validates advanced skills in areas such as search, display, video, shopping, and app advertising, as well as proficiency in analytics and campaign performance optimisation. Achieving Google Ads Partner status demonstrates a deep understanding of Google Ads best practices and a commitment to delivering measurable results through data-driven strategies.
META Business Partner
December 4, 2024 - December 31, 2024
This certification highlights expertise in leveraging Meta's platforms, including Facebook and Instagram, to create, manage, and optimize marketing campaigns. It demonstrates advanced knowledge in areas such as audience targeting, campaign management, analytics, and creative strategy. Being a Meta Business Partner signifies a proven ability to drive business growth through innovative, data-driven advertising solutions on Meta's suite of platforms.
HubSpot Reporting Certification
July 4, 2024 - July 25, 2024
The HubSpot Reporting Certification is designed to help marketing professionals master the art of data-driven decision-making. This course provides in-depth training on building custom reports, analyzing key marketing metrics, and leveraging HubSpot’s reporting tools to measure campaign performance and ROI. It covers topics such as tracking KPIs, creating dashboards, and interpreting data to make informed business decisions. Completing this certification demonstrates expertise in advanced reporting and analytics, enabling professionals to optimize marketing strategies and drive measurable growth.

Industry Experience

Consumer Goods, Education, Energy & Utilities, Financial Services, Healthcare, Professional Services, Real Estate & Construction, Retail, Travel & Hospitality, Computers & Electronics, Government, Transportation & Logistics, Wholesale & Distribution, Media & Entertainment, Manufacturing, Software & Internet, Telecommunications
    paper Houdini's Escape Rooms: 150% Increase in Bookings

    Through a strategically planned and optimized Google Ads campaign, Houdini’s Escape Rooms achieved a 150% increase in online bookings. The project focused on leveraging targeted search and display campaigns to attract high-intent audiences. By refining keywords, optimizing ad copy, and implementing location-based targeting, we maximized visibility for key locations. Additionally, data-driven adjustments using Google Analytics and conversion tracking ensured the campaign stayed efficient and ROI-focused. This project demonstrates the power of Google Ads in driving tangible results and business growth.

    paper NTL Roofing: 45% Drop in Cost Per Acquisition (CPA)

    NTL Roofing achieved a 45% reduction in CPA through a highly optimized Google Ads campaign. The strategy focused on refining keyword targeting, improving ad relevance, and utilizing negative keywords to eliminate wasteful spend. Custom landing pages were developed to enhance user experience and increase conversion rates, while ongoing performance tracking and bid adjustments ensured maximum efficiency. This campaign demonstrates the power of strategic Google Ads management in lowering acquisition costs and driving profitable growth for service-based businesses.

    paper Custom Pet Portraits: 112% Increase in Sales

    By leveraging the power of social media advertising on Facebook, Instagram, and TikTok, Custom Pet Portraits achieved an impressive 112% increase in sales. The strategy focused on visually engaging ad creatives, precise audience targeting, and platform-specific campaigns to captivate pet owners and drive conversions. Continuous testing and optimization of ad formats and messaging ensured maximum performance across all platforms. This success highlights the effectiveness of multi-channel social media strategies in boosting sales for creative and personalized products.

    paper Appliance Spares Direct: 25% Increase in Sales

    By implementing a targeted Google Ads campaign, Appliance Spares Direct achieved a 25% increase in sales. The strategy focused on optimizing product-specific keywords, creating compelling ad copy, and utilizing shopping ads to showcase their inventory. Enhanced conversion tracking and continuous performance monitoring ensured the campaign delivered a steady stream of high-quality traffic and improved sales. This success highlights the power of Google Ads in driving growth for e-commerce businesses.

    paper Evergreen Direct: 37% Increase in Sales

    Through a well-executed Google Ads strategy, Evergreen Direct achieved a 37% increase in sales. The campaign focused on optimizing search and shopping ads, leveraging targeted keywords to reach high-intent customers, and refining ad copy to emphasize the unique qualities of their artificial greenery products. Continuous data-driven adjustments and the use of conversion tracking ensured sustained performance and ROI. This project highlights the impact of Google Ads in driving measurable growth for niche e-commerce businesses.

    paper Sunflow Ltd: 25% Drop in Cost Per Acquisition (CPA)

    By optimizing their Google Ads campaigns, Sunflow Ltd achieved a 25% reduction in CPA for their heating solutions. The strategy focused on refining keyword targeting, improving ad relevance, and leveraging negative keywords to reduce wasted spend. Custom landing pages were designed to enhance user experience and drive higher conversion rates. Ongoing performance monitoring and bid adjustments ensured sustained efficiency and improved ROI. This success demonstrates the effectiveness of a data-driven approach in lowering acquisition costs for specialized service providers.

    paper Synergy Plumbing Services: 45% Increase in Appointments

    Through a carefully planned Google Ads campaign, Synergy Plumbing Services achieved a 45% increase in appointments. The strategy focused on targeting high-intent keywords, crafting compelling ad copy, and using geo-targeting to reach local customers in need of plumbing services. Conversion tracking and ongoing campaign optimization ensured a steady flow of high-quality leads while maintaining a strong return on investment. This project demonstrates how Google Ads can effectively drive growth for service-based businesses.

    paper Simply Group: 72% Increase in Leads

    Through a focused Google Ads strategy, Simply Group achieved a 72% increase in leads for their boiler installation services. The campaign utilized precise keyword targeting, compelling ad copy, and location-based targeting to attract homeowners and businesses in need of reliable heating solutions. By implementing advanced conversion tracking and optimizing ad performance based on data insights, the campaign delivered significant growth in inquiries while maintaining a strong return on investment. This project underscores the effectiveness of Google Ads in driving measurable results for the home services industry.

    paper Total Pipeline Technology: £500,000 Increase in Revenue

    Through an expertly managed Google Ads campaign, Total Pipeline Technology achieved a remarkable £500,000 increase in revenue within just one year. The strategy focused on leveraging precise keyword targeting, compelling ad copy, and strategic bid management to capture high-value leads in their niche. By utilizing conversion tracking and analytics, the campaign was continuously optimized to maximize ROI and drive consistent growth. This project highlights the transformative power of Google Ads in delivering substantial business results in a competitive industry.

    paper The Greenhouse: 101% Increase in Leads

    Through a meticulously crafted Google Ads campaign, The Greenhouse achieved a 101% increase in leads for their coworking and office space offerings. The strategy focused on targeting high-intent keywords, refining ad copy to highlight their unique selling points, and leveraging location-based targeting to reach local professionals and businesses. By continuously optimizing campaigns and using advanced conversion tracking, we maximized lead generation while ensuring a strong ROI. This success highlights the impact of data-driven Google Ads strategies in the competitive coworking and office space industry.

    paper Work.Life: 67% Increase in Leads

    By implementing a tailored digital marketing strategy, Work.Life achieved a 67% increase in leads for their coworking and private office spaces. The approach included highly targeted Google Ads campaigns to capture local demand, engaging social media advertising to increase brand awareness, and SEO improvements to enhance organic visibility for key locations. With a focus on precise audience targeting, compelling ad creative, and conversion rate optimization, the campaign drove significant growth in inquiries and positioned Work.Life as a top choice for flexible workspace solutions.

    paper The Loft Doctor: 141% Increase in Leads

    By combining highly targeted Google Ads campaigns with optimized landing pages, The Loft Doctor achieved a 141% increase in leads. The strategy focused on precise audience targeting, engaging ad copy, and creating high-converting landing pages tailored to user intent. Continuous performance tracking and A/B testing ensured ongoing improvements to maximize lead generation. This project demonstrates the effectiveness of aligning Google Ads with dedicated landing pages to drive exceptional results and grow business opportunities.