Available to hire
Hi, I’m Pragni Sanghvi, a global marketing leader with 16+ years of experience building and scaling product marketing for AI-powered platforms and software across B2B and B2C markets. I’ve led go-to-market strategies, lifecycle programs, and cross-functional teams to drive revenue growth, improve customer adoption, and strengthen brand awareness across North America and emerging markets.
I thrive in fast-paced environments, transforming go-to-market motions and creating data-driven plans that convert pipeline into revenue. I enjoy building high-performing teams and mentoring leaders to deliver end-to-end go-to-market initiatives, while partnering with product and sales to optimize the customer journey and outcomes.
Experience Level
Language
English
Fluent
French
Beginner
Work Experience
Senior Director, Product Marketing at Alaya Care
July 1, 2025 - September 9, 2025Led end-to-end product marketing for a global AI-powered home care SaaS platform; drove GTM, lifecycle campaigns, content and executive enablement, and revenue growth.
Director, Product Marketing at Lightspeed Commerce
June 1, 2022 - September 9, 2025Directed high-growth product marketing function aligned with growth goals; optimized pipeline, pricing, packaging, and adoption strategies across B2B/B2C channels.
Head of Strategy and Competitive Intelligence at OneSpan Inc
January 1, 2017 - September 9, 2025Created product vision, GTM strategy, lifecycle marketing, and lead-generation programs; developed competitive intelligence frameworks and led executive-level engagements.
Product Manager at Lulu Software
June 1, 2013 - September 9, 2025Built the world’s first modular & cloud-based PDF application for long-term enterprises; owned product strategy, lifecycle, customer acquisition, and cross-functional marketing.
Marketing and Growth Manager at Kutoto Inc
November 1, 2012 - September 9, 2025Canada’s first web and mobile-based online collaborative consumption marketplace for local labor needs; led marketing and growth strategies, GTM initiatives, and campaigns.
Head of Marketing and Growth at Chachii.com
August 1, 2011 - September 9, 2025India’s first service-based online collaborative consumption marketplace for local labor needs; led marketing, growth initiatives, investor relations, events, press narratives and media engagements.
Sr Manager - Brand & Client Management at Windchimes Communications
August 1, 2011 - September 9, 2025Senior manager for brand and client management; India’s #1 ranked integrated media and social media agency handling Forbes 500 clients.
Senior Product Manager - Campus Programs & Media Partnerships at Technology Evaluation Center Inc
November 1, 2012 - September 9, 2025Developed product vision, GTM strategy, lifecycle marketing, and partnerships; drove pipeline growth and cross-channel marketing for campus programs and media partnerships.
Senior Director, Product Marketing at Alaya Care
July 1, 2025 - September 11, 2025Led global product marketing for Alaya Care, a AI-powered global SaaS platform serving 700+ home-based care organizations and five public health authorities. Built and scaled end-to-end lifecycle marketing, blending inbound/outbound demand generation and cross-functional collaboration to accelerate product adoption and revenue growth. Defined messaging, positioning, and GTM strategy; built a high-performing team across product, marketing, sales and customer success; launched AI-enabled offerings and customer advocacy initiatives; established executive-level dashboards to inform strategy. Drove integrated campaigns across multiple channels, aligning content, events, and digital programs to support end-to-end growth and customer success.
Director, Product Marketing at Lightspeed Commerce
June 1, 2022 - September 11, 2025Directed lifecycle marketing, go-to-market, and product marketing across global teams. Managed budgets, OKRs, and strategic deliverables to drive product adoption, revenue growth, brand awareness and international expansion. Led cross-functional GTM strategies and multi-product campaigns across verticals to support growth and market penetration.
Head of Strategy and Competitive Intelligence at OneSpan Inc
January 1, 2017 - September 11, 2025Created and led product vision, GTM strategy, lifecycle marketing, and lead generation programs to support growth in financial services and identity security markets. Developed competitive intelligence frameworks and product positioning to inform roadmap and marketing execution.
Product Manager at Lulu Software
June 1, 2013 - September 11, 2025Led development of the world's first modular & cloud-based PDF application for multinational enterprises. Defined product roadmap, user experience improvements, and go-to-market tactics to drive adoption.
Marketing and Growth Manager at Kuto to Inc
November 1, 2012 - September 11, 2025Drove marketing and growth initiatives for a local labor marketplace, building brand presence, demand programs, and growth experiments to accelerate user acquisition and platform engagement.
Head of Marketing and Growth at Chachiii.com
August 1, 2011 - September 11, 2025Led marketing and growth for India’s first service-based online collaborative consumption marketplace for local labor needs. Built go-to-market plans, partner relationships, and multi-channel campaigns to drive user acquisition and engagement.
Sr Manager - Brand & Client Management at Windchimes Communications
November 1, 2012 - September 11, 2025Senior manager overseeing brand strategy and client management for a leading integrated media and social media agency, handling high-profile Forbes 500 clients and driving brand programs and client experience.
Senior Director, Product Marketing at AlayaCare
July 1, 2025 - July 1, 2025Led global product marketing strategy; built AI-powered platform marketing; go-to-market and lifecycle programs; content strategy and executive engagement; cross-functional alignment to drive revenue and adoption.
Director, Product Marketing at Lightspeed Commerce
June 1, 2022 - June 1, 2022Directed lifecycle marketing across five acquisitions; developed competitive intelligence, GTM strategy, and cross-channel campaigns; revenue optimization and scalable marketing processes; content strategy and demand generation.
Head of Strategy & Competitive Intelligence at OneSpan Inc
November 1, 2014 - November 1, 2014Led strategy and competitive intelligence; crafted product marketing narratives and executive-facing communications; established cross-functional GTM initiatives and centers of excellence.
Senior Product Manager, Campus Programs & Media Partnerships at Technology Evaluation Center Inc
November 1, 2014 - November 1, 2014Defined product vision and partnerships for campus programs and media partnerships to support growth in education technology; drove collaboration with external partners.
Product Manager at Lulu Software
June 1, 2013 - June 1, 2013Created the world’s first modular & cloud-based PDF application for multinational enterprises; owned product vision, roadmap, and go-to-market initiatives.
Head of Marketing & Growth at Chachi.com
November 1, 2012 - November 1, 2012Led marketing and growth for India’s first service-based online collaboration marketplace; crafted local GTM strategies and partnerships.
Senior Manager - Brand & Client Management at Windchimes Communications
August 1, 2011 - August 1, 2011Sr Manager for Brand & Client Management; managed Forbes 500 client relationships and integrated media and social campaigns.
Education
Master of Communications at Mumbai University
January 1, 2007 - January 1, 2009Master of Communications at Mumbai University
January 1, 2007 - January 1, 2009Master of Communication at University of Mumbai
January 1, 2007 - January 1, 2009Qualifications
Industry Experience
Software & Internet, Healthcare, Media & Entertainment, Professional Services, Education
Experience Level
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