Head of Performance (Google Ads) at Right Hook Digital

Lead and mentor a team of 4 Performance Specialists, ensuring delivery of high-quality campaign execution and strategy. Drove the department to achieve quarterly revenue targets of $630K, with a proven record of exceeding $1M+ across eCommerce businesses.

Paid Media Specialist at Optimised Digital

Developed and implemented paid media strategies across social media platforms; managed ROI; created and optimized paid media campaigns; built reporting; collaborated with internal teams; ensured deliverables.

Head of Accounts at JR NY Digital

Responsible for overseeing the strategic marketing efforts of the organization’s client portfolio; aligned marketing plans with company goals; conducted market research and client insights; managed client relationships; weekly reporting; built relationships.

Sr Digital Strategist at JR NY Digital

Responsible for optimisation and continuous improvement of advertising accounts (e-commerce and service-based clients). Developed strategic marketing plans, competitor analysis, and customer insights; identified opportunities and messaging; oversaw end-to-end campaign design and execution.

Business Development Manager at Anchor Digital

Led the business development function, developing multi-channel marketing campaigns; built client relationships; managed a team; forecasting; budget planning; generating revenue.

Business Development Manager at Eight Clients - Social Media Agency

Strategic and tactical branding, digital marketing, content, PR and media; multi-discipline campaigns; new business acquisition; development of EDM campaigns; management of stakeholders.