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I'm Jakob Ruprecht, an accomplished marketing consultant and interim manager with over 20 years helping brands grow across B2B and B2C. I blend strategic thinking with a hands-on, outcome-driven approach to develop holistic marketing plans, drive digital transformation, and leverage AI to boost efficiency and conversions. I lead cross-functional teams, thrive in dynamic environments, and always stay curious—turning complex challenges into clear, actionable actions that deliver measurable results.…I'm Jakob Ruprecht, an accomplished marketing consultant and interim manager with over 20 years helping brands grow across B2B and B2C. I blend strategic thinking with a hands-on, outcome-driven approach to develop holistic marketing plans, drive digital transformation, and leverage AI to boost efficiency and conversions. I lead cross-functional teams, thrive in dynamic environments, and always stay curious—turning complex challenges into clear, actionable actions that deliver measurable results.

Jakob Ruprecht

PRO

Marketing Consultant, Content Strategist, Social Media Manager, +3

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I'm Jakob Ruprecht, an accomplished marketing consultant and interim manager with over 20 years helping brands grow across B2B and B2C. I blend strategic thinking with a hands-on, outcome-driven approach to develop holistic marketing plans, drive digital transformation, and leverage AI to boost efficiency and conversions. I lead cross-functional teams, thrive in dynamic environments, and always stay curious—turning complex challenges into clear, actionable actions that deliver measurable results.…I'm Jakob Ruprecht, an accomplished marketing consultant and interim manager with over 20 years helping brands grow across B2B and B2C. I blend strategic thinking with a hands-on, outcome-driven approach to develop holistic marketing plans, drive digital transformation, and leverage AI to boost efficiency and conversions. I lead cross-functional teams, thrive in dynamic environments, and always stay curious—turning complex challenges into clear, actionable actions that deliver measurable results.

Available to hire

Dusseldorf, Germany

I’m Jakob Ruprecht, an accomplished marketing consultant and interim manager with over 20 years helping brands grow across B2B and B2C. I blend strategic thinking with a hands-on, outcome-driven approach to develop holistic marketing plans, drive digital transformation, and leverage AI to boost efficiency and conversions.

I lead cross-functional teams, thrive in dynamic environments, and always stay curious—turning complex challenges into clear, actionable actions that deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

English

Advanced

Work Experience

Interim Head of Target Group Marketing at medi GmbH & Co. KG

July 1, 2025 - Present

Restructuring of target group marketing for core segments (doctors, therapists, specialist retailers, end consumers). Development of a comprehensive marketing strategy, prioritizing target groups and creating new role profiles. Optimization of multi-channel marketing (print, digital, social, trade fairs) for orthopedics, phlebology, and lymphology. Lead cross-functional teams and harmonize processes between sales, product management, and marketing.

Interim Marketing Manager at ALSO Group

December 1, 2024 - December 1, 2025

Establishment and management of vendor marketing for international technology partners (Microsoft, Dell, HP, Lenovo). Optimizing marketing processes via Wrike and standardizing translation and content workflows for 300+ sites in 32 countries. Development of an always-on marketing strategy to increase conversion in vendor portals. Budget management, management of external agencies, and use of generative AI to increase efficiency.

Interim Marketing Manager at Zolar GmbH

September 1, 2024 - February 1, 2025

Consulting and project management for BTB in marketing; creation of marketing and communications strategy. Organization of Intersolar 2025 trade fair, online marketing. Redesign of website following a change of business model from BTC to BTB.

Head of Digital Marketing (Interim) at Gardena GmbH

July 1, 2022 - August 1, 2024

Global coordination of social media; implementation of global digital marketing campaigns; development of Gardena Pixelgarden AR/VR application.

Head of Marketing (Interim) at ARTEMIS Eye Clinics

December 1, 2020 - September 1, 2021

Management of the marketing department; BTC & online marketing; development and implementation of landing page bessersehen.de for lead generation; employer branding and career section; information architecture for homepage relaunch.

Senior Director of Marketing (Interim) at Takko Holding GmbH

April 1, 2016 - November 1, 2016

Management of the marketing department; development of international marketing strategy for 17 European countries; revision of CI/CD; development of social media marketing; CRM management; employer branding.

Senior Director of Marketing (Interim) at WMF Group GmbH

May 1, 2015 - Present

CRM marketing in collaboration with Payback; PoS and below-the-line marketing for 140 WMF stores (DACH) and factory outlets in 8 countries; social media marketing; omnichannel marketing stores & online shop; production of advertising materials.

Head of Marketing (Interim) at Thomas Philipps Sonderposten

April 1, 2016 - November 1, 2016

Overall BTC & online marketing; savings of EUR 1.8 million through media planning optimization; expansion of distribution areas; budget planning and control of around EUR 50 million.

Interim Manager Digital Marketing at Proto Labs Germany GmbH

April 1, 2024 - December 1, 2024

SEO analysis of the German website; action plan for website optimization; conceptual BTB email marketing and lead qualification; project management for social media (Meta Group and LinkedIn); use of AI for social media.

Interim Manager Digital Marketing at SachsenEnergie AG

October 1, 2022 - June 1, 2023

Development of marketing tactics to promote SachsenGigabit offerings; relaunch of the customer portal; onboarding of advance payment and billing support; revision of the customer journey for new registrations.

Interim Consultant Marketing Automation at Tallence AG

June 1, 2023 - January 1, 2024

Support for ARRI GROUP in introducing a marketing automation tool; content strategy development for ARRI and clients; campaign planning; SEO consulting; consent management.

Interim Marketing Consultant at Siemens AG (GBS)

February 1, 2023 - May 1, 2023

Consulting and project management for Siemens Global Marketing Services in social media, social listening, and programmatic ads; content management for Siemens Marketplace Xcelerator.

Interim Manager Digital Marketing at SachsenGigabit (SachsenEnergie project)

October 1, 2022 - August 1, 2023

Development of a marketing strategy to promote SachsenGigabit fiber offerings; digital touchpoint relaunch; sales funnel for broadband customer acquisition.