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Hi, I’m Samantha Schrader, a Senior Marketing Analyst with a track record of driving demand and margin growth in manufacturing and transportation. I specialize in marketing automation, campaign management, and B2B demand generation, with hands-on experience across email marketing, content planning, and digital channels. Hi, outside of my corporate roles I operate Rabid Dawg Consulting, a one-on-one digital marketing practice for blue-collar and B2B businesses. I help clients grow through email marketing, paid advertising, SEO, and analytics, delivering practical, measurable results.…Hi, I’m Samantha Schrader, a Senior Marketing Analyst with a track record of driving demand and margin growth in manufacturing and transportation. I specialize in marketing automation, campaign management, and B2B demand generation, with hands-on experience across email marketing, content planning, and digital channels. Hi, outside of my corporate roles I operate Rabid Dawg Consulting, a one-on-one digital marketing practice for blue-collar and B2B businesses. I help clients grow through email marketing, paid advertising, SEO, and analytics, delivering practical, measurable results.

Samantha Schrader

Marketing Analyst, Content Strategist, Marketing Automation Specialist, +2

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Hi, I’m Samantha Schrader, a Senior Marketing Analyst with a track record of driving demand and margin growth in manufacturing and transportation. I specialize in marketing automation, campaign management, and B2B demand generation, with hands-on experience across email marketing, content planning, and digital channels. Hi, outside of my corporate roles I operate Rabid Dawg Consulting, a one-on-one digital marketing practice for blue-collar and B2B businesses. I help clients grow through email marketing, paid advertising, SEO, and analytics, delivering practical, measurable results.…Hi, I’m Samantha Schrader, a Senior Marketing Analyst with a track record of driving demand and margin growth in manufacturing and transportation. I specialize in marketing automation, campaign management, and B2B demand generation, with hands-on experience across email marketing, content planning, and digital channels. Hi, outside of my corporate roles I operate Rabid Dawg Consulting, a one-on-one digital marketing practice for blue-collar and B2B businesses. I help clients grow through email marketing, paid advertising, SEO, and analytics, delivering practical, measurable results.

Available to hire

Hi, I’m Samantha Schrader, a Senior Marketing Analyst with a track record of driving demand and margin growth in manufacturing and transportation. I specialize in marketing automation, campaign management, and B2B demand generation, with hands-on experience across email marketing, content planning, and digital channels.

Hi, outside of my corporate roles I operate Rabid Dawg Consulting, a one-on-one digital marketing practice for blue-collar and B2B businesses. I help clients grow through email marketing, paid advertising, SEO, and analytics, delivering practical, measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Senior Marketing and Sales Analyst at Carrier Climate Solutions Transportation

November 1, 2020 - Present

Partnered with product and sales teams to commercialize TT-parts, driving 29.1% gross margin growth. Priced 30,000+ SKUs using Excel (pivot tables), V-Lookup, and JDE to optimize margins across product lines. Built and managed a content marketing calendar; coordinated dealership-facing events using Cvent; led dealership webinar programming and showroom displays; oversaw packaging development; directed a brand refresh; managed photo shoots and collateral via a Salesforce-integrated PIM; initiated B2B2C email campaigns; improved visibility and traffic to a Shopify storefront through SEO.

Founder at Rabid Dawg Consulting

July 1, 2020 - Present

Rabid Dawg Consulting is a one-on-one digital marketing partner for blue-collar and B2B businesses. We help manufacturing, construction, and transportation companies grow through email marketing, paid advertising, SEO, analytics, and practical strategies that deliver measurable results.

Demand Generation Marketing Manager at RIB Software

July 1, 2019 - October 1, 2019

Developed and executed monthly demand generation campaigns leveraging social media, Google Adwords, advertorials, geofencing, events, and webinars. Managed marketing database with over 100,000 contacts, created automated lead nurture emails accelerating opportunities for sales. Evaluated organization’s marketing technology ecosystem and implemented improvements. Created conversation-focused landing pages and conducted A/B testing to drive optimization.

Marketing Automation Specialist at RIB Software

February 1, 2018 - July 1, 2019

Oversaw implementation of branding guidelines, including a relaunch of website and all marketing materials. Executed new product launches (SpecLink Cloud) focusing on PPC, email marketing, social media, and PR. Provided regular reporting and analysis on all marketing campaigns. Navigated GDPR regulations ensuring privacy policy integrity in communications. Constructed LinkedIn campaigns resulting in $20,000+ in sales.

Marketing Coordinator at CMI

November 1, 2016 - January 1, 2018

Spearheaded the company’s social media strategy and oversaw all aspects of social content, increasing engagement. Maintained 5 websites and updated content; designed e-mail campaigns to drive lead generation; adhered to budget and reduced marketing expenses. Collaborated with sales to nurture prospects, updated CRM (Salesforce), and planned 20+ trade shows annually. Created in-store displays for regional distributors and supported new product launches.