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I’m a Nicholl Fellowship Quarterfinalist and a prolific screenwriter and content creator with a track record of delivering high-volume serialized thrillers and female-driven dramas for film, TV, and audio. My work spans international adaptations, produced screenplays, and leadership roles in podcast networks, with a knack for rapid turnaround and cliffhanger-driven storytelling. From developing new shows for CompanionCast to steering narrative podcasts for Wakefern, I blend commercial sensibility with storytelling craft to create engaging, binge-worthy content that resonates across cultures and platforms.…I’m a Nicholl Fellowship Quarterfinalist and a prolific screenwriter and content creator with a track record of delivering high-volume serialized thrillers and female-driven dramas for film, TV, and audio. My work spans international adaptations, produced screenplays, and leadership roles in podcast networks, with a knack for rapid turnaround and cliffhanger-driven storytelling. From developing new shows for CompanionCast to steering narrative podcasts for Wakefern, I blend commercial sensibility with storytelling craft to create engaging, binge-worthy content that resonates across cultures and platforms.

MARLA CAMINS

Creative Director, Brand Designer, Brand Strategist, +7

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I’m a Nicholl Fellowship Quarterfinalist and a prolific screenwriter and content creator with a track record of delivering high-volume serialized thrillers and female-driven dramas for film, TV, and audio. My work spans international adaptations, produced screenplays, and leadership roles in podcast networks, with a knack for rapid turnaround and cliffhanger-driven storytelling. From developing new shows for CompanionCast to steering narrative podcasts for Wakefern, I blend commercial sensibility with storytelling craft to create engaging, binge-worthy content that resonates across cultures and platforms.…I’m a Nicholl Fellowship Quarterfinalist and a prolific screenwriter and content creator with a track record of delivering high-volume serialized thrillers and female-driven dramas for film, TV, and audio. My work spans international adaptations, produced screenplays, and leadership roles in podcast networks, with a knack for rapid turnaround and cliffhanger-driven storytelling. From developing new shows for CompanionCast to steering narrative podcasts for Wakefern, I blend commercial sensibility with storytelling craft to create engaging, binge-worthy content that resonates across cultures and platforms.

Available to hire

I’m a Nicholl Fellowship Quarterfinalist and a prolific screenwriter and content creator with a track record of delivering high-volume serialized thrillers and female-driven dramas for film, TV, and audio. My work spans international adaptations, produced screenplays, and leadership roles in podcast networks, with a knack for rapid turnaround and cliffhanger-driven storytelling.

From developing new shows for CompanionCast to steering narrative podcasts for Wakefern, I blend commercial sensibility with storytelling craft to create engaging, binge-worthy content that resonates across cultures and platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director, Communications and Creative Design at Happinest Brands

September 1, 2023 - September 20, 2025

Led internal and external communications for a portfolio of nine national home-service and lifestyle brands generating $220M+ annually. Directed global creative and content teams to unify brand storytelling, strengthen engagement, and drive franchise growth across the U.S. and Canada. Guided external and crisis communications; served as executive voice during key brand moments. Partnered with C-suite to evolve brand identity and messaging across nine distinct audiences. Elevated creative operations by developing scalable systems, improving team productivity, and optimizing content workflows. Championed storytelling excellence, ensuring every asset reflected brand purpose, trust, and emotional connection. Driving force behind innovative, brand-defining internal/external creative executions at Happinest Brands (parent company to Lawn Doctor, Mosquito Hunters, Elite Window Cleaning, Sparkle Squad, Ecomaids, Humbug Holiday Lighting, and Holiday Lighting Heroes).

Senior Leader, Internal & External Corporate Communications at Wakefern Food Corp.

January 1, 2015 - December 31, 2022

Directed communications strategy for a $20.7B enterprise, transforming health and wellness initiatives into lifestyle narratives that inspired trust and consumer action. Partnered with senior executives and cross-functional teams to elevate brand voice and strengthen reputation across six banners and 360+ stores. Spearheaded health and wellness campaigns driving double-digit increases in brand engagement. Produced internal podcast with 82% adoption across 2,500+ employees. Served as corporate spokesperson and media strategist for wellness, sustainability, and health content initiatives. Built dynamic campaigns using video and audio to amplify company brands and initiatives for corporate parent company (Wakefern), its private label brands, global wholesaling operation, and banner supermarket comprised of 360+ stores. Acted as fierce brand steward to create narratives that shape consumer perception, build positive sentiment, and protect reputation. Developed “out of the box” story id

Manager, Public Relations, Advertising & Marketing at Creative Marketing Alliance (CMA)

January 1, 2013 - December 31, 2014

Chief liaison and account manager of new and existing client base for 30+ active clients, including non-profit and trade associations as well as professional service providers. Oversaw 4 direct reports + interns. Delivered new client pitches, achieving a 75% sell-through rate. Created marketing strategies to grow client businesses via public relations with measurable metrics. Created original marketing content for clients used on websites, videos, press releases, blogs, feature articles, social media posts, custom newsletters, and magazine content. Spearheaded client-driven and internal communications campaigns. Served as editor-in-chief of client-published industry magazine, IMARK. Developed compelling new business pitches delivered via PowerPoint presentations. Presented as CMA spokesperson to business executives and trade organizations. Cultivated press lists, editorial calendars; coordinated roundtables, symposiums, dinners, and press conferences.

Founder, Integrated PR & Marketing Consultancy at Camins Communications

January 1, 2000 - December 31, 2013

Founded a strategic communications and brand consultancy helping growth-minded organizations tell their stories with clarity, creativity, and measurable impact. Renowned for innovative social campaigns and integrated campaigns delivering high-impact ROI, engaging the media, and speaking directly to targeted audiences. Served as a one-stop shop for brands launching or reinventing themselves with a smart blend of digital, traditional, and non-traditional marketing solutions. Drove impactful local and regional brand awareness through thought leadership-driven earned media. Spearheaded data-collection initiatives for improved metrics and informed strategic planning. Promoted and executed events generating donations reaching multi-million-dollar level. Invigorated existing social media channels and integrated new digital platforms.

Founder at The Restart Report LLC

January 1, 2020 - December 31, 2021

Launched non-profit, weekly newsletter that assisted consumers who had lost jobs or were displaced during the pandemic. Managed email design, created ancillary website, wrote newsletter content, sourced sponsors. Scaled audience from 0 to 5K subscribers within 6 months. Built online social communities. Sold to private investor in November 2021.

Vertical Series Writer – International Adaptations at Shanghai EverSail Culture Media (Shanghai)

January 1, 2026 - Present

Experienced writing in the 60-episode vertical drama format used by TikTok, ReelShort, and international mobile streaming platforms. Crafts high-frequency cliffhangers for 60–90 second episodes; adapts Asian serialized dramas for Western audiences; specializes in female-driven revenge thrillers, romance-suspense hybrids, and melodramatic cliffhanger storytelling; writes at high-volume production pace for rapid turnaround mobile productions; collaborates with international producers to translate culturally specific stories into globally accessible narratives.

Produced Screenwriter & Story Developer at Independent / Various

January 1, 2004 - Present

Nicholl Fellowship Quarterfinalist; ghostwriter and developer for feature and TV projects; Ghost Goggles (Feature Film) sold and produced; Waking Diana (Spec Feature) optioned; The Masquerade (Short Film) screened at juried festivals; wrote award-winning screenplays across thriller, YA, and drama genres.

Narrative Audio Producer at Wakefern Food Corp

July 1, 2021 - Present

Narrative audio production for Start Up podcast, exploring entrepreneurship within the company.

Head of Content Development at CompanionCast podcast network

January 1, 2022 - Present

Leads the curation and discovery of new shows; signed six new shows within six months with an average of 500K monthly downloads.

Showrunner, Audio Drama at New Meadows Media

April 1, 2021 - Present

Showrunner for Restless Shores, a weekly fictional podcast. Wrote Episodes 151–160. Managed a team of four writers.

Editor/Journalist at Bauer Publishing (Soap Opera Update, In Touch Weekly)

January 1, 2000 - January 1, 2012

Managed editorial teams for high-circulation celebrity news and soap opera publications; developed serialized melodrama hooks; supervised writers, reporters, and photographers; created social media content; represented magazine at events; served as on-air entertainment expert.

Journalist at Home News Tribune

January 1, 1990 - January 1, 1992

Covered crimes, news, and features; authored a first-person column focusing on contemporary women's issues.

Education

Mini-MBA – Advanced Digital Marketing at Rutgers Business School, The State University of New Jersey

January 11, 2030 - February 25, 2026

Master of Business Administration at Saint Joseph’s University, Philadelphia, PA

January 11, 2030 - January 1, 2027

Bachelor of Arts – Communications at Rutgers, The State University of New Jersey

January 11, 2030 - February 25, 2026

Master of Business Administration (MBA) at Saint Joseph's University, Philadelphia, PA

January 11, 2030 - January 1, 2027

Mini-MBA – Advanced Digital Marketing at Rutgers Business School, The State University of New Jersey