– I’m a product digital & Print designer based in Geneva driven by a passion for meaningful, human-centered design.
With several years of experience across UX/UI, branding, and digital art direction, including collaborations with Ubisoft, Merkle | Dentsu, Richemont, and Patek Philippe. I help brands craft clear, elegant, and sustainable digital experiences.
I believe in combining creativity with purpose — blending aesthetics, accessibility, and strategy to design products and interfaces that truly connect with people.
Employment and project experience
Co Founder - Designer • Geneva - Bern OURSE
2023 - now
Committed Digital Innovation Studio
Freelance Creative Designer • Swizerland & France
2011 - 2023
Clients : Arte, Romande Energie, Bioderma, Wide, Emakina
Product design Lead Merkle / Dentsu
2019 - 2023
UI/UX design leadership, interface design & strategy, user journey
optimization, prototyping, usability testing, interaction design,
cross-functional collaboration, consistency and quality
Creative UI Art Director Ubisoft
2016 - 2019
Creative direction, visual universe design, character design, UI/UX
strategy, interface aesthetics, concept supervision, prototyping,
cross-functional collaboration
Art Director Smartlink
2014 - 2016
Creative direction for FinTech products, international team
management (Vietnam & Senegal), interface design & strategy for
money transfer app, user journey optimization, prototyping,
cross-cultural collaboration, consistency and quality
Lead graphic designer ITycom
2011 - 2014
Brand & marketing communication, UX/UI for e-learning,
instructional design, user journey, interface strategy, interaction
design, prototyping, visual storytelling, consistency and quality
Previously : Digital & Print designer stage on several companies & agencies.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
I led the complete UX/UI redesign of Breitling’s e-commerce platform, with the goal of modernizing the brand’s digital experience and aligning it with its luxury positioning.
Key contributions:
Defined the user experience strategy in collaboration with marketing, brand, and development teams.
Designed responsive interfaces and a modular design system ensuring visual consistency across markets.
Improved navigation, product discovery, and checkout flows to enhance conversion and engagement.
Conducted user testing and research to validate design decisions and optimize usability.
Balanced aesthetic excellence with performance and accessibility, reinforcing Breitling’s premium image online.
At Romande Énergie, I worked as a Product Designer, contributing to the design and optimization of digital interfaces and services for the company’s energy management platforms.
My role focused on creating user-centered, accessible, and consistent experiences, from early research to final delivery.
Key responsibilities:
Conducted user research and co-creation workshops to identify pain points and opportunities.
Designed UX flows, UI components, and design systems aligned with brand guidelines.
Collaborated closely with developers, product owners, and stakeholders to ensure a seamless user experience.
Advocated for eco-design principles and accessibility best practices throughout the product lifecycle.
Hire a UX Designer
We have the best ux designer experts on Twine. Hire a ux designer in Genf today.