I’m a Brand & Digital Strategy Consultant and founder of Véda Haus, helping brands achieve clarity, growth, and measurable impact through strategy, creativity, and AI-enabled marketing systems. With experience delivering £2M+ in campaign revenue for tier-one brands and leading AI-driven marketing operations, I blend corporate rigour with entrepreneurial innovation. My approach combines data-driven insights, creative direction, and automation workflows to build marketing ecosystems that scale. What I Offer: Brand & Go-To-Market Strategy Full-Funnel Campaign Architecture AI Marketing Ops & Automation Creative Direction & Content Strategy Analytics & Performance Optimisation Why Work With Me? I’ve partnered with global names like Sky, Disney+, Apple, Amazon, and launched The Haus Issue, a digital AI strategy companion, through multi-channel distribution and storytelling. Whether you need a strategic roadmap, campaign planning, or AI-powered marketing solutions, I deliver outcomes that drive meaningful results.…

Marni Straughan

PRO

I’m a Brand & Digital Strategy Consultant and founder of Véda Haus, helping brands achieve clarity, growth, and measurable impact through strategy, creativity, and AI-enabled marketing systems. With experience delivering £2M+ in campaign revenue for tier-one brands and leading AI-driven marketing operations, I blend corporate rigour with entrepreneurial innovation. My approach combines data-driven insights, creative direction, and automation workflows to build marketing ecosystems that scale. What I Offer: Brand & Go-To-Market Strategy Full-Funnel Campaign Architecture AI Marketing Ops & Automation Creative Direction & Content Strategy Analytics & Performance Optimisation Why Work With Me? I’ve partnered with global names like Sky, Disney+, Apple, Amazon, and launched The Haus Issue, a digital AI strategy companion, through multi-channel distribution and storytelling. Whether you need a strategic roadmap, campaign planning, or AI-powered marketing solutions, I deliver outcomes that drive meaningful results.…

Available to hire

I’m a Brand & Digital Strategy Consultant and founder of Véda Haus, helping brands achieve clarity, growth, and measurable impact through strategy, creativity, and AI-enabled marketing systems.

With experience delivering £2M+ in campaign revenue for tier-one brands and leading AI-driven marketing operations, I blend corporate rigour with entrepreneurial innovation. My approach combines data-driven insights, creative direction, and automation workflows to build marketing ecosystems that scale.

What I Offer:
Brand & Go-To-Market Strategy
Full-Funnel Campaign Architecture
AI Marketing Ops & Automation
Creative Direction & Content Strategy
Analytics & Performance Optimisation

Why Work With Me?
I’ve partnered with global names like Sky, Disney+, Apple, Amazon, and launched The Haus Issue, a digital AI strategy companion, through multi-channel distribution and storytelling. Whether you need a strategic roadmap, campaign planning, or AI-powered marketing solutions, I deliver outcomes that drive meaningful results.

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Skills

Experience Level

Brand Identity
Expert
Canva
Expert
ChatGPT
Expert
Claude
Expert
Monday
Expert
Perplexity
Expert
Sharepoint
Expert
Data Visualization
Expert
Klaviyo
Intermediate
Salesforce
Intermediate
Adobe Photoshop
Intermediate
AI Chatbot
Intermediate
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Language

English
Fluent

Work Experience

Senior Sales Planner at Immediate Media
June 6, 2022 - Present
Lead planner across agency trading teams; consultative campaign management, optimisation, and client relations oversight for partners, including Sky, Disney+, Apple, Hendricks Gin, Amazon, JLR. - Delivered £2M in campaign revenue through multi-channel activations across agency trading and partnership teams - AI ops leadership: collaborated on AI invoice checker saving 8 hours per cycle; next phase to integrate Salesforce. - Performance and insights: translated complex campaign data into recommendations; codified test-and-learn loops. - BET365 campaign: achieved 4% CTR vs 0.79% benchmark across H1 + H2 2025.
Head of Marketing and PR at iYTAL
January 1, 2020 - June 1, 2022
Led brand marketing and PR for a CBD gum brand, driving creative foundations and market positioning. Brand architecture: Defined visual identity, messaging, and tone; implemented across all channels. Market research & segmentation: Built ICPs and target audiences; informed campaign strategy and pricing. Campaign leadership: Owned planning and execution for Global White Label Expo 2022, where the brand won Innovative Product of the Year. Channel management: Directed multi-channel marketing (email, print, social); scaled influencer partnerships, including onboarding @FlashySillah. PR activations: Designed and dispatched influencer PR boxes; managed event presence and press coverage. Reporting & optimisation: Delivered monthly and quarterly performance reports to leadership; refined strategies for engagement and conversion.
Marketing Executive at Legerity Financials
October 14, 2019 - October 30, 2020
Supported global marketing operations for a financial SaaS provider across 15 regions (Middle East, Asia, UK Nordics). Content & social: Managed daily social content and weekly calendars; drove engagement and follower growth. Campaign execution: Coordinated multi-region campaigns aligned to KPIs; created collateral for APAC clients. Digital presence: Maintained and optimised WordPress site; implemented audience segmentation for targeted outreach. Email marketing: Managed campaigns via Mailchimp; improved open and click-through rates. Reporting: Produced bi-weekly performance reports for marketing and sales leadership.
Founder & Principal Consultant at Véda Haus
October 1, 2025 - Present
Boutique consultancy driving brand clarity and growth through integrated strategy, creative direction, and AI-enabled marketing systems. Services: Brand Strategy | Funnel Architecture | AI Marketing Ops | Creative Direction - Defined ICPs and GTM for The Haus Issue: sequenced multi-entry distribution (Wix Studio hub, Gumroad, Pinterest). - Customer insight engine: 100 responses in 2 weeks shaping content roadmap and pricing cues. - Acquisition & Content: Creative director of the ‘clarity era’ soft launch campaign; structured content pillars and TikTok storylines; achieved 24k views in month 1 of soft launch. - Analytics & ops: implemented UTM taxonomy, GA tracking, light CRM in Microsoft Lists; planned automations via Power Automate/Zapier. - Brand platform & site: led creative direction and optimised site build (Wix Studio).

Education

BA (Hons) Media & Communications at Canterbury Christ Church University
September 1, 2016 - May 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services
    uniE621 The Haus Issue - The AI Strategy Companion for Women-led Brands
    brandstrategy aistrategy branding https://www.twine.net/signin The Haus Issue Vol I was created for founders who crave depth over speed. Part editorial, part strategy playbook — it blends brand intelligence, cultural analysis, and AI literacy to help you think differently, not do more.…