Xo Matcha.

XO Matcha is a playful lifestyle brand celebrating matcha moments as acts of self-love. Blending kisses and hugs (XO) with matcha ritual, the brand embodies “green from the heart”—cute, intentional, and made with care. Designed for the matcha girl aesthetic while remaining accessible to everyone, XO transforms tea into a daily gesture of affection.

Fictional project created as a portfolio case study.

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