As a growth-focused digital storyteller, I translate brand goals into engaging content experiences across platforms. With 6+ years of experience managing global campaigns and 3M+ followers, I help brands scale their digital ecosystems through creative strategy and community-building. I’m passionate about shaping culturally resonant narratives, mentoring emerging talent, and delivering content that converts. I thrive in fast-paced environments where collaboration and data-driven insights drive creative outcomes.

Marques Salami

As a growth-focused digital storyteller, I translate brand goals into engaging content experiences across platforms. With 6+ years of experience managing global campaigns and 3M+ followers, I help brands scale their digital ecosystems through creative strategy and community-building. I’m passionate about shaping culturally resonant narratives, mentoring emerging talent, and delivering content that converts. I thrive in fast-paced environments where collaboration and data-driven insights drive creative outcomes.

Available to hire

As a growth-focused digital storyteller, I translate brand goals into engaging content experiences across platforms. With 6+ years of experience managing global campaigns and 3M+ followers, I help brands scale their digital ecosystems through creative strategy and community-building. I’m passionate about shaping culturally resonant narratives, mentoring emerging talent, and delivering content that converts. I thrive in fast-paced environments where collaboration and data-driven insights drive creative outcomes.

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Language

English
Fluent

Work Experience

Campaign Manager / Social Content Creator at Freelance (Selected Clients: Jägermeister, Guinness, Duppy Share, The Sidemen, TasteMade)
January 1, 2016 - November 12, 2025
Campaign management & social content creation for high-profile clients across multiple global campaigns; developed end-to-end social strategies, content calendars, and asset production.
Global Content Creator at Freelance (Clients: MCQ, The Kooples, French Connection, Footwear)
January 1, 2016 - November 12, 2025
Global content creation strategy and execution for premium brands; collaborated with cross-functional teams to deliver brand-aligned visuals and captions.
Digital Media Manager at Auddy Ltd (Smoke Screen Podcast)
January 1, 2016 - November 12, 2025
Led digital media planning and management for Smoke Screen Podcast; oversaw social and audio content distribution, partnerships, and audience growth.
Campaign & Creator Strategy at MCQ, The Kooples, French Connection, Footwear
January 1, 2016 - November 12, 2025
Developed campaign and creator strategy for multiple fashion brands; led ideation, content briefings, and creator collaborations.
Campaign & Content Editor at Springer Nature
March 1, 2023 - March 1, 2023
Led global product marketing social strategy; produced content across LinkedIn, Instagram, and more; launched AI agency visuals and narrative; mentored junior creatives; integrated OctoPost & HubSpot across teams to improve publishing cadence and cross-team collaboration.
Content Creator & Social Manager at DPR-MGMT
October 1, 2023 - October 1, 2023
Managed high-performance campaigns and TikTok activations; orchestrated talent acquisition via Modash; led end-to-end creative and platform strategy.
Content & Community Executive at Reed Exhibitions
December 31, 2021 - December 31, 2021
Grew engagement 43% YoY; led lifecycle and automation campaigns for event brands; managed multi-channel content on Instagram, YouTube, LinkedIn, and Twitter.
Global Digital Communications Coordinator at GSK
December 31, 2020 - December 31, 2020
Launched internal and external campaigns reaching 60 countries; drove 80% increase in internal social engagement.
Creative Content Manager & Content Creator at Flabbergast/Munch PR
July 1, 2025 - Present
Managed and executed social media campaigns across TikTok, Instagram, YouTube, and Facebook; created monthly content plans; produced social-first assets; maintained a consistent brand voice; collaborated with teams to shape campaign aesthetics and messaging; managed creator partnerships from outreach to delivery; analysed performance metrics to optimise results; reported actionable insights; ensured timely delivery and strong client communication.
Social Creative & Content Manager at VCCP
October 1, 2023 - July 1, 2025
Led strategic social planning and creative direction for VCCP’s owned channels; launched AI agency 'faith'; directed content series; mentored junior creatives; led Ad School workstreams; embedded analytics into campaign development; implemented Octopost and HubSpot to streamline publishing and reporting; overhauled external website content governance and publishing workflows.
Campaign & Content Editor at SPRINGER NATURE
December 1, 2022 - March 1, 2023
Led product marketing social strategy; delivered content across LinkedIn, Instagram, Twitter, and TikTok; oversaw MarMind platform integration for improved campaign visibility.
Content & Community Executive at REED EXHIBITIONS
January 1, 2020 - January 1, 2021
Grew engagement by 43% YoY; led lifecycle and automation campaigns for WTM; managed multi-channel content across Instagram, YouTube, LinkedIn, and Twitter.
Global Digital Communications Coordinator at GSK
January 1, 2019 - January 1, 2020
Launched internal and external campaign toolkits across 60 countries; drove an 80% increase in internal social engagement.
Freelance & Contract Roles (Selected) at Various clients
January 1, 2016 - Present
Campaign management & social content creation for Jägermeister, Guinness, Duppy Share, The Sidemen, Tastemade; global content creator for Paco Rabanne, Adidas, Nike, PUMA, Reebok, Hugo Boss, Urban Outfitters; Digital media management for Auddy Ltd; Campaign & creator strategy for MCQ, The Kooples, French Connection, Footlocker.

Education

BA (Hons) Advertising at University of the Arts London
January 11, 2030 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Consumer Goods
    paper universal - campaign visuals

    universal music group - k motionz
    brief: create social-first tiktok content to support artist visibility and releases, translating music moments into fast, culturally fluent short-form visuals.

    role: artist concept support, editing, social optimisation
    deliverables: tiktok-first video content and vertical cutdowns for flabbergast agency social channels.

    https://www.twine.net/signin

    paper fashion film - cultural storytelling

    generator
    brief: create social-first tiktok content capturing london fashion week highlights, translating real-time moments into fast, culturally relevant short-form storytelling.

    role: ideation, filming, editing, social content planning
    deliverables: tiktok-first highlight videos and vertical social cutdowns

    https://www.twine.net/signin

    paper fmcg social campaigns

    müller rice × declan rice
    brief: create social-first cutdowns for müller rice’s collaboration with arsenal footballer declan rice, optimised for tiktok and instagram feeds with a focus on pace, clarity, and brand presence.

    role: editing, colour grading, social optimisation
    deliverables: social-first vertical cutdowns for tiktok and instagram

    mcvitie’s - jaffa cakes
    brief: create a social-first, tiktok-native concept that taps into gen z humour and reaction culture, using existing platform trends to reinforce jaffa cakes’ playful “cake vs biscuit” identity.

    role: creative direction, concept development, editing
    deliverables: hero tiktok video, repeatable series mock-ups, vertical cutdowns

    cadbury
    brief: create a social-first tiktok promo for a cadbury chocolate bar, designed to feel native to the platform and driven by simple, high-impact visual storytelling.

    role: creative direction, concept development, design, editing
    deliverables: tiktok hero mock-up, social cutdowns for vccp agency channels

    https://www.twine.net/signin

    paper o2 - priority/social first tiktok

    o2
    brief: create social-first content designed to feel native to tiktok and instagram, supporting brand messaging through clear, engaging, short-form visuals

    role: creative ideation, editing, social optimisation
    deliverables: social-first video cutdowns and platform-native content for organic social channels

    https://www.twine.net/signin