As a growth-focused digital storyteller, I translate brand goals into engaging content experiences across platforms. With 6+ years of experience managing global campaigns and 3M+ followers, I help brands scale their digital ecosystems through creative strategy and community-building. I’m passionate about shaping culturally resonant narratives, mentoring emerging talent, and delivering content that converts. I thrive in fast-paced environments where collaboration and data-driven insights drive creative outcomes.
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universal music group - k motionz
brief: create social-first tiktok content to support artist visibility and releases, translating music moments into fast, culturally fluent short-form visuals.
role: artist concept support, editing, social optimisation
deliverables: tiktok-first video content and vertical cutdowns for flabbergast agency social channels.
experimental social
brief: create trend-led, experimental tiktok content to push creative boundaries and drive wider platform exposure
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role: creative ideation, editing, trend exploration
deliverables: experimental tiktok content and trend-based social cutdowns
generator
brief: create social-first tiktok content capturing london fashion week highlights, translating real-time moments into fast, culturally relevant short-form storytelling.
role: ideation, filming, editing, social content planning
deliverables: tiktok-first highlight videos and vertical social cutdowns
müller rice × declan rice
brief: create social-first cutdowns for müller rice’s collaboration with arsenal footballer declan rice, optimised for tiktok and instagram feeds with a focus on pace, clarity, and brand presence.
role: editing, colour grading, social optimisation
deliverables: social-first vertical cutdowns for tiktok and instagram
mcvitie’s - jaffa cakes
brief: create a social-first, tiktok-native concept that taps into gen z humour and reaction culture, using existing platform trends to reinforce jaffa cakes’ playful “cake vs biscuit” identity.
role: creative direction, concept development, editing
deliverables: hero tiktok video, repeatable series mock-ups, vertical cutdowns
cadbury
brief: create a social-first tiktok promo for a cadbury chocolate bar, designed to feel native to the platform and driven by simple, high-impact visual storytelling.
role: creative direction, concept development, design, editing
deliverables: tiktok hero mock-up, social cutdowns for vccp agency channels
o2
brief: create social-first content designed to feel native to tiktok and instagram, supporting brand messaging through clear, engaging, short-form visuals
role: creative ideation, editing, social optimisation
deliverables: social-first video cutdowns and platform-native content for organic social channels
mcvitie’s digestives
brief: create a social-first video moment around nightly rituals
role: creative direction, concept, edit
deliverables: hero video, tiktok cutdowns
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