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Independent SEO and GEO consultant with 18+ years of hands-on experience delivering organic growth across large-scale, revenue-critical websites in highly competitive and regulated environments — including iGaming, sports betting, fintech and pharma. Deep technical expertise across site migrations, crawlability, international SEO and structured data, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) — helping brands become visible not just in traditional search results but in AI-generated answers and LLM platforms. I work closely with engineering, product and content teams to deliver measurable outcomes, and I actively use AI-driven workflows and local LLM infrastructure in my day-to-day practice. Clients have included Sony, HSBC, Visa, PayPal, British American Tobacco, Experian and Hastings Direct, among others.…Independent SEO and GEO consultant with 18+ years of hands-on experience delivering organic growth across large-scale, revenue-critical websites in highly competitive and regulated environments — including iGaming, sports betting, fintech and pharma. Deep technical expertise across site migrations, crawlability, international SEO and structured data, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) — helping brands become visible not just in traditional search results but in AI-generated answers and LLM platforms. I work closely with engineering, product and content teams to deliver measurable outcomes, and I actively use AI-driven workflows and local LLM infrastructure in my day-to-day practice. Clients have included Sony, HSBC, Visa, PayPal, British American Tobacco, Experian and Hastings Direct, among others.

Marten Lazarus

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Independent SEO and GEO consultant with 18+ years of hands-on experience delivering organic growth across large-scale, revenue-critical websites in highly competitive and regulated environments — including iGaming, sports betting, fintech and pharma. Deep technical expertise across site migrations, crawlability, international SEO and structured data, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) — helping brands become visible not just in traditional search results but in AI-generated answers and LLM platforms. I work closely with engineering, product and content teams to deliver measurable outcomes, and I actively use AI-driven workflows and local LLM infrastructure in my day-to-day practice. Clients have included Sony, HSBC, Visa, PayPal, British American Tobacco, Experian and Hastings Direct, among others.…Independent SEO and GEO consultant with 18+ years of hands-on experience delivering organic growth across large-scale, revenue-critical websites in highly competitive and regulated environments — including iGaming, sports betting, fintech and pharma. Deep technical expertise across site migrations, crawlability, international SEO and structured data, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) — helping brands become visible not just in traditional search results but in AI-generated answers and LLM platforms. I work closely with engineering, product and content teams to deliver measurable outcomes, and I actively use AI-driven workflows and local LLM infrastructure in my day-to-day practice. Clients have included Sony, HSBC, Visa, PayPal, British American Tobacco, Experian and Hastings Direct, among others.

Available to hire

Independent SEO and GEO consultant with 18+ years of hands-on experience delivering organic growth across large-scale, revenue-critical websites in highly competitive and regulated environments — including iGaming, sports betting, fintech and pharma.

Deep technical expertise across site migrations, crawlability, international SEO and structured data, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) — helping brands become visible not just in traditional search results but in AI-generated answers and LLM platforms.

I work closely with engineering, product and content teams to deliver measurable outcomes, and I actively use AI-driven workflows and local LLM infrastructure in my day-to-day practice.

Clients have included Sony, HSBC, Visa, PayPal, British American Tobacco, Experian and Hastings Direct, among others.