Hi, I’m Martha Arin, a results-driven Digital Marketing Specialist focused on helping international clients grow with high-impact strategies. I’m skilled in organic and paid advertising, copywriting, and marketing automation, with hands-on experience using Facebook, Instagram, and Google Ads along with CRMs like GoHighLevel and HubSpot to drive engagement and conversions. Over the years I’ve delivered measurable outcomes and developed data-driven campaigns that increase revenue, generate high-quality leads, and strengthen brand presence. In recent roles I’ve collaborated with marketing teams on remote and on-site projects, delivering tangible results such as £35,000 in revenue in six months, 250+ qualified leads in under a month, and a 52% lift in click-through rates through persuasive email and landing-page copy. I’ve grown social audiences, built content and funnel strategies for real estate and professional services hubs, and I love helping brands scale with creative, results-focused digital campaigns.

Martha Arin

Hi, I’m Martha Arin, a results-driven Digital Marketing Specialist focused on helping international clients grow with high-impact strategies. I’m skilled in organic and paid advertising, copywriting, and marketing automation, with hands-on experience using Facebook, Instagram, and Google Ads along with CRMs like GoHighLevel and HubSpot to drive engagement and conversions. Over the years I’ve delivered measurable outcomes and developed data-driven campaigns that increase revenue, generate high-quality leads, and strengthen brand presence. In recent roles I’ve collaborated with marketing teams on remote and on-site projects, delivering tangible results such as £35,000 in revenue in six months, 250+ qualified leads in under a month, and a 52% lift in click-through rates through persuasive email and landing-page copy. I’ve grown social audiences, built content and funnel strategies for real estate and professional services hubs, and I love helping brands scale with creative, results-focused digital campaigns.

Available to hire

Hi, I’m Martha Arin, a results-driven Digital Marketing Specialist focused on helping international clients grow with high-impact strategies. I’m skilled in organic and paid advertising, copywriting, and marketing automation, with hands-on experience using Facebook, Instagram, and Google Ads along with CRMs like GoHighLevel and HubSpot to drive engagement and conversions. Over the years I’ve delivered measurable outcomes and developed data-driven campaigns that increase revenue, generate high-quality leads, and strengthen brand presence.

In recent roles I’ve collaborated with marketing teams on remote and on-site projects, delivering tangible results such as £35,000 in revenue in six months, 250+ qualified leads in under a month, and a 52% lift in click-through rates through persuasive email and landing-page copy. I’ve grown social audiences, built content and funnel strategies for real estate and professional services hubs, and I love helping brands scale with creative, results-focused digital campaigns.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist (Copywriting & Ads Manager) at Ken Blu
March 1, 2025 - November 11, 2025
Collaborated with the marketing team to deliver £35,000 in revenue within 6 months through combined organic and paid advertising strategies. Planned and executed targeted Meta (Facebook & Instagram) ad campaigns, generating 250+ qualified leads in the finance niche in less than 1 month. Managed GoHighLevel CRM, client onboarding, and email automation, improving lead follow-up speed and conversion rates. Developed content and funnel strategies for the Africa Remote Professionals Hub project. Wrote 10–15 personalized email copies per day. Attended weekly ad strategy meetings with clients.
Social Media Virtual Assistant/Manager at The Learning Cycle
April 1, 2025 - April 1, 2025
Increased Facebook followers from 178 to 12,000+ in three months. Designed and managed Facebook and Instagram ad campaigns, increasing lead conversions. Developed and scheduled engaging content that boosted audience engagement by 400%. Created content calendars, automated workflows, and managed CRM entries for client engagement using HubSpot.
Digital Marketing Intern at Excellerate
February 1, 2025 - February 1, 2025
Researched and analyzed best social media practices for Facebook, Instagram, and LinkedIn. Created data-driven recommendations to improve advertising and email marketing campaigns. Earned a Star Performer badge for outstanding contribution to digital strategy.
Real Estate Virtual Assistant – Admin & Client Support at Mr. Jafaru Real Estate Consultant
September 1, 2024 - September 1, 2024
Provided administrative support including inbox and calendar management, reducing scheduling conflicts by 40%. Assisted in preparing property listings, client communications, and follow-up processes. Conducted market research and compiled property reports for informed decision-making.
Social Media Manager / Real Estate Project Support at De-Eden Royal Construction & Properties
May 1, 2024 - May 1, 2024
Managed online presence and ad campaigns, resulting in a 40% increase in client inquiries. Supported the real estate team with project documentation and client coordination. Generated 40 leads per day and helped automate qualified lead generation using Facebook ads and email marketing tools.
Executive Assistant at Creare Initiatives
September 1, 2023 - September 1, 2023
Facilitated seamless communication between executives and clients, ensuring effective collaboration. Monitored and prioritized over 50+ emails and phone calls per week. Organized and scheduled appointments and meetings. Booked travel arrangements.
Volunteer Co-Founder at Afriskills Hub
December 1, 2021 - November 11, 2025
Enabled 40+ women and youth to successfully overcome challenges in career journeys through an intensive career-building program and training.
Social Media Virtual Assistant/ Manager at The Learning Cycle
April 20, 2025 - April 20, 2025
Increased Facebook followers from 178 to 12,000+ in three months. Designed and managed Facebook and Instagram ad campaigns; created and scheduled engaging content that boosted audience engagement. Developed content calendars and automated workflows to streamline posting and monitoring.
Digital Marketing Intern at Excelerate
February 28, 2025 - February 28, 2025
Researched and analyzed best social media practices for Facebook, Instagram, and LinkedIn; produced data-driven recommendations to improve ads and email campaigns. Earned a Star Performer badge for outstanding contributions.
Admin & Client Support (Real Estate Virtual Assistant) at Mr. Jafaru Real Estate Consultants
September 30, 2024 - September 30, 2024
Provided administrative support including inbox and calendar management; reduced scheduling conflicts by 40%. Supported property listings, client communications, and follow-up processes; conducted market research and compiled property reports.
Social Media Manager / Real Estate Project Support at De-Eden Royal Construction & Properties
May 31, 2024 - May 31, 2024
Managed online presence and ad campaigns, contributing to a 40% increase in client inquiries. Supported project documentation and client coordination; generated ~40 leads/day and helped automate lead qualification using Facebook ads and email marketing.
Executive Assistant at Create Initiative
September 30, 2023 - September 30, 2023
Facilitated seamless communication between executives and clients; monitored and prioritized over 50 emails and phone calls per week; organized and scheduled appointments and travel arrangements.

Education

BSc, Agricultural Science (Animal Production) at University of Jos
January 11, 2030 - November 11, 2025
BSc at University of Jos
January 11, 2030 - November 11, 2025

Qualifications

Accelerate Digital Marketing Internship (Star Performer & Certificate of Completion)
January 11, 2030 - November 11, 2025
ALX VA (Virtual Assistant) Program Africa - Mastercard Foundation
January 11, 2030 - November 11, 2025
Tech Her To Lead Programme - Social Media Management, Copywriting & Content Creation, Transcription & Data Entry
January 11, 2030 - November 11, 2025
Udemy Branding and Brand Management
January 11, 2030 - November 11, 2025
Accelerate Digital Marketing Internship (Star Performer)
January 1, 2025 - November 11, 2025
ALX VA Programme Africa - Mastercard Foundation
January 11, 2030 - November 11, 2025
Tech Her To Lead Programme - Social Media Management, Copywriting & Content Creation, Transcription & Data Entry
September 1, 2023 - November 11, 2025
Udemy Branding and Brand Management
August 1, 2024 - November 11, 2025

Industry Experience

Real Estate & Construction, Professional Services, Media & Entertainment, Software & Internet, Education