Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a senior marketing and communications leader with a track record of driving brand growth, customer acquisition and commercial performance across leisure, visitor attractions and live events. I have led national and local multi-channel campaigns, performance marketing, PR, social and partnerships to increase sales, retention and lifetime value. I excel at shaping end-to-end customer journeys, translating insights into action, and building strong teams and partnerships. I thrive in fast-paced environments and have delivered brand refreshes, audience development, and revenue growth across diverse organisations.…I am a senior marketing and communications leader with a track record of driving brand growth, customer acquisition and commercial performance across leisure, visitor attractions and live events. I have led national and local multi-channel campaigns, performance marketing, PR, social and partnerships to increase sales, retention and lifetime value. I excel at shaping end-to-end customer journeys, translating insights into action, and building strong teams and partnerships. I thrive in fast-paced environments and have delivered brand refreshes, audience development, and revenue growth across diverse organisations.

Martin Keane

Brand Strategist, Marketing Strategist, Marketing Consultant, +7





I am a senior marketing and communications leader with a track record of driving brand growth, customer acquisition and commercial performance across leisure, visitor attractions and live events. I have led national and local multi-channel campaigns, performance marketing, PR, social and partnerships to increase sales, retention and lifetime value. I excel at shaping end-to-end customer journeys, translating insights into action, and building strong teams and partnerships. I thrive in fast-paced environments and have delivered brand refreshes, audience development, and revenue growth across diverse organisations.…I am a senior marketing and communications leader with a track record of driving brand growth, customer acquisition and commercial performance across leisure, visitor attractions and live events. I have led national and local multi-channel campaigns, performance marketing, PR, social and partnerships to increase sales, retention and lifetime value. I excel at shaping end-to-end customer journeys, translating insights into action, and building strong teams and partnerships. I thrive in fast-paced environments and have delivered brand refreshes, audience development, and revenue growth across diverse organisations.

Available to hire

I am a senior marketing and communications leader with a track record of driving brand growth, customer acquisition and commercial performance across leisure, visitor attractions and live events. I have led national and local multi-channel campaigns, performance marketing, PR, social and partnerships to increase sales, retention and lifetime value. I excel at shaping end-to-end customer journeys, translating insights into action, and building strong teams and partnerships. I thrive in fast-paced environments and have delivered brand refreshes, audience development, and revenue growth across diverse organisations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Director at Consulting - Various

October 1, 2023 - Present

Providing strategic marketing support to a range of organisations, including Polar London undergoing a brand transformation, advising on market positioning, communications, PR and social media to help expand into new markets. Also consulting for Perform, a leading drama school with 350 locations, supporting revenue growth through nationwide local campaigns and overseeing a new website and e-commerce system.

Marketing Director at Longleat

March 1, 2021 - September 1, 2023

Member of the Executive Team responsible for setting and achieving commercial objectives; led a team of 14 across marketing, communications, digital, design, product development and schools; developed an audience development plan and marcomms strategy aligned to the 10-year masterplan; delivered ticket sales of over 1 million annual visitors; led partnership development with national and international brands and tourism organisations; developed a membership product to increase retention and charitable giving.

Director of Marketing and Communications at Alexandra Palace

March 1, 2015 - March 1, 2021

Departmental lead for marketing and communications for the trust and trading companies; member of the Executive Leadership Team; led a team of 9 across marketing, communications, digital, design and customer service; supported the trust's creative learning programme to achieve outreach targets; led omni-channel digital development across ticketing, F&B and merchandising.

Group Marketing Manager at Fusion Lifestyle (Leisure Management)

March 1, 2011 - March 1, 2015

Led a team of six marketing managers across 20 territories and 85 venues; developed campaign marketing strategy across digital, ATL and BLT channels to achieve turnover above £80m (2015); budget responsibility of £1m+; guided brand development across 20 sub-brands and 85 facilities; led CRM and data initiatives to improve engagement and efficiency.

Marcoms Consultant at London Scottish RFC

September 1, 2010 - March 1, 2011

Supported management to grow membership numbers and casual supporter base; developed key MarComs competencies within the team to deliver an ongoing strategy.

Marketing Manager at London Wasps

August 1, 2008 - August 1, 2010

Managed the customer experience from purchase through to match day; designed product offerings including pricing and promotions, increasing ticket revenues by 22% and customer retention by 39%; developed the website and CRM platforms and delivered integrated brand campaigns with sponsors.

Marketing Executive at Rugby Football Union

June 1, 2006 - September 1, 2007

Created marketing campaigns for high-profile events including Heineken Cup Final ’07 and Emirates Airline London Sevens; developed the England Rugby Walk of Legends fundraising scheme, generating over £1 million.

Team Manager at BT Careline (Call Centre)

June 1, 2001 - September 1, 2005

Led a team in customer support operations; contributed to process improvements and service delivery.