Martin Keane
I am a senior marketing and communications leader with a track record of driving brand growth, customer acquisition and commercial performance across leisure, visitor attractions and live events.
About
I am a senior marketing and communications leader with a track record of driving brand growth, customer acquisition and commercial performance across leisure, visitor attractions and live events. I have led national and local multi-channel campaigns, performance marketing, PR, social and partnerships to increase sales, retention and lifetime value. I excel at shaping end-to-end customer journeys, translating insights into action, and building strong teams and partnerships. I thrive in fast-paced environments and have delivered brand refreshes, audience development, and revenue growth across diverse organisations.
- 23 years' experience
- Joined December 2025
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Professional Services
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Work experience· 8 roles
Providing strategic marketing support to a range of organisations, including Polar London undergoing a brand transformation, advising on market positioning, communications, PR and social media to help expand into new markets. Also consulting for Perform, a leading drama school with 350 locations, supporting revenue growth through nationwide local campaigns and overseeing a new website and e-commerce system.
Member of the Executive Team responsible for setting and achieving commercial objectives; led a team of 14 across marketing, communications, digital, design, product development and schools; developed an audience development plan and marcomms strategy aligned to the 10-year masterplan; delivered ticket sales of over 1 million annual visitors; led partnership development with national and international brands and tourism organisations; developed a membership product to increase retention and charitable giving.
Departmental lead for marketing and communications for the trust and trading companies; member of the Executive Leadership Team; led a team of 9 across marketing, communications, digital, design and customer service; supported the trust's creative learning programme to achieve outreach targets; led omni-channel digital development across ticketing, F&B and merchandising.
Education
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