Hi, I’m Martín Plascencia. I’m a Creative Manager with over 10 years of experience in branding, packaging design, and strategic marketing. I specialize in brand identity development, label and packaging design, and executing creative strategies for product launches in global markets. I’ve led design and marketing teams, driving multichannel campaigns and ensuring consistency across digital and physical touchpoints while mentoring teams toward creative excellence. I’m passionate about turning insights into compelling visuals and collaborating with cross-functional teams to deliver results. I enjoy exploring new markets, staying ahead of trends, and continually refining processes to combine creativity with strategic impact.…

Martín Plascencia

Hi, I’m Martín Plascencia. I’m a Creative Manager with over 10 years of experience in branding, packaging design, and strategic marketing. I specialize in brand identity development, label and packaging design, and executing creative strategies for product launches in global markets. I’ve led design and marketing teams, driving multichannel campaigns and ensuring consistency across digital and physical touchpoints while mentoring teams toward creative excellence. I’m passionate about turning insights into compelling visuals and collaborating with cross-functional teams to deliver results. I enjoy exploring new markets, staying ahead of trends, and continually refining processes to combine creativity with strategic impact.…

Available to hire

Hi, I’m Martín Plascencia. I’m a Creative Manager with over 10 years of experience in branding, packaging design, and strategic marketing. I specialize in brand identity development, label and packaging design, and executing creative strategies for product launches in global markets. I’ve led design and marketing teams, driving multichannel campaigns and ensuring consistency across digital and physical touchpoints while mentoring teams toward creative excellence.

I’m passionate about turning insights into compelling visuals and collaborating with cross-functional teams to deliver results. I enjoy exploring new markets, staying ahead of trends, and continually refining processes to combine creativity with strategic impact.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Creative Manager at LeVecke Corporation
January 1, 2021 - Present
Lead branding and packaging design for multiple brands, overseeing the entire creative process from conceptualization to market launch. Develop and execute brand strategies for spirits and beverage brands, ensuring consistency across digital and physical touchpoints. Collaborate with marketing teams to design and implement multichannel campaigns (OOH, digital, retail). Manage and mentor a team of designers, ensuring creative excellence and alignment with business goals.
Senior Graphic Designer & Creative at Omnilife
January 1, 2020 - September 25, 2025
Led the global rebranding initiative across 21+ countries, creating a cohesive visual identity and packaging system. Designed branding strategies that enhanced market presence and improved customer engagement. Developed marketing materials, labels, and creative assets for product launches in international markets.
Senior Graphic Designer at Alquimia
January 1, 2017 - September 25, 2025
Designed branding, labels, and packaging for AKRON products, ensuring compliance with market standards. Created advertising and print materials to support product launches.
Senior Graphic Designer at Sarape Social
January 1, 2015 - September 25, 2025
Developed full 360° advertising campaigns from concept to execution, including print and digital media.
Graphic Designer at Velas Resorts Corporate
January 1, 2013 - September 25, 2025
Designed branding and marketing materials for hotel campaigns and promotional events.
Graphic Designer at C7 – Guadalajara, Mexico
January 1, 2010 - September 25, 2025
Created illustrations for the commemorative animation of Mexico’s Bicentennial and Centennial celebrations.
Creative Manager at LeVecke Corporation
January 1, 2021 - Present
Lead branding and packaging design for multiple brands, overseeing the entire creative process from conceptualization to market launch; develop and execute brand strategies for spirits and beverage brands; collaborate with marketing teams to design multichannel campaigns; manage and mentor a team of designers.
Senior Graphic Designer & Creative at Omnilife
January 1, 2020 - September 25, 2025
Led the global rebranding initiative across 21+ countries, created cohesive visual identity and packaging system; designed branding strategies to enhance market presence and engagement; developed marketing materials, labels, and assets for product launches in international markets.
Senior Graphic Designer at Alquimia
January 1, 2017 - September 25, 2025
Designed branding, labels, and packaging for AKRON products; created advertising and print materials to support product launches.
Senior Graphic Designer at Sarape Social
January 1, 2015 - September 25, 2025
Developed full 360° advertising campaigns from concept to execution, including print and digital media.
Graphic Designer at Velas Resorts Corporate
January 1, 2013 - September 25, 2025
Designed branding and marketing materials for hotel campaigns and promotional events.
Graphic Designer at C7 – Guadalajara
January 1, 2010 - Present
Created illustrations for the commemorative animation of Mexico’s Bicentennial and Centennial celebrations.
Creative Manager at LeVecke Corporation
January 1, 2021 - Present
Lead branding and packaging design for multiple brands, overseeing the entire creative process from conceptualization to market launch. Develop and execute brand strategies for spirits and beverages, ensuring consistency across digital and physical touchpoints. Collaborate with marketing teams to design and implement multichannel campaigns (OOH, digital, retail). Manage and mentor a team of designers, ensuring creative excellence and alignment with business goals.
Senior Graphic Designer & Creative at Omnilife
January 1, 2020 - September 25, 2025
Led the global rebranding initiative across 21+ countries, creating a cohesive visual identity and packaging system. Designed branding strategies that enhanced market presence and improved customer engagement. Developed marketing materials, labels, and creative assets for product launches in international markets.
Senior Graphic Designer at Alquimia
January 1, 2017 - September 25, 2025
Designed branding, labels, and packaging for AKRON products, ensuring compliance with market standards. Created advertising and print materials to support product launches.
Senior Graphic Designer at Sarape Social
January 1, 2015 - September 25, 2025
Developed full 360° advertising campaigns from concept to execution, including print and digital media.
Graphic Designer at Velas Resorts Corporate
January 1, 2013 - September 25, 2025
Designed branding and marketing materials for hotel campaigns and promotional events.
Graphic Designer at C7 – Guadalajara
January 1, 2010 - September 25, 2025
Created illustrations for the commemorative animation of Mexico’s Bicentennial and Centennial celebrations.
Creative Manager at LeVecke Corporation
January 1, 2021 - Present
Lead branding and packaging design for multiple brands, overseeing the entire creative process from conceptualization to market launch. Develop and execute brand strategies for spirits and beverage brands, ensuring consistency across digital and physical touchpoints. Collaborate with marketing teams to design and implement multichannel campaigns (OOH, digital, retail). Manage and mentor a team of designers, ensuring creative excellence and alignment with business goals.
Senior Graphic Designer & Creative at Omnilife
January 1, 2020 - September 25, 2025
Led the global rebranding initiative across 21+ countries, creating a cohesive visual identity and packaging system. Designed branding strategies that enhanced market presence and improved customer engagement. Developed marketing materials, labels, and creative assets for product launches in international markets.
Senior Graphic Designer at Alquimia
January 1, 2017 - September 25, 2025
Designed branding, labels, and packaging for AKRON products, ensuring compliance with market standards. Created advertising and print materials to support product launches.
Senior Graphic Designer at Sarape Social
January 1, 2015 - September 25, 2025
Developed full 360° advertising campaigns from concept to execution, including print and digital media.
Graphic Designer at Velas Resorts Corporate
January 1, 2013 - September 25, 2025
Designed branding and marketing materials for hotel campaigns and promotional events.
Graphic Designer at C7 – Guadalajara
January 1, 2010 - September 25, 2025
Created illustrations for the commemorative animation of Mexico’s Bicentennial and Centennial celebrations.

Education

Specialization in Customer-focused Communication at Universidad Panamericana – Mexico
January 1, 2015 - January 1, 2015
E-commerce Diploma at Universidad Panamericana – Mexico
January 1, 2014 - January 1, 2014
Bachelor’s Degree in Graphic Design at Universidad de Guadalajara – Mexico
January 1, 2011 - January 1, 2011
Internship in Graphic Design at University of Buenos Aires (UBA) – Argentina
January 1, 2009 - January 1, 2009
Internship in Design and Art at Autonomous University of Barcelona EINA School of Design and Art – Spain
January 1, 2008 - January 1, 2008
Specialization in Customer-focused Communication at Universidad Panamericana – Mexico
January 11, 2030 - September 25, 2025
E-commerce Diploma at Universidad Panamericana – Mexico
January 11, 2030 - September 25, 2025
Bachelor’s Degree in Graphic Design at Universidad de Guadalajara – Mexico
January 11, 2030 - September 25, 2025
Internship in Graphic Design at University of Buenos Aires (UBA) – Argentina
January 11, 2030 - September 25, 2025
Internship in Design and Art at Autonomous University of Barcelona EINA School of Design and Art – Spain
January 11, 2030 - September 25, 2025
Digital Marketing (Online Program) at The University of Chicago Booth School of Business
January 1, 2024 - September 25, 2025
Digital Transformation (Online Program) at MIT Professional Education
January 1, 2024 - September 25, 2025
Storytelling in Digital Marketing (Online Program) at The University of Chicago Booth School of Business
January 1, 2024 - September 25, 2025
Creativity & Entrepreneurship (Online Program) at Berklee Online
January 1, 2022 - September 25, 2025
Design Thinking for Innovation (Online Program) at University of Virginia
January 1, 2020 - September 25, 2025
Specialization in Customer-focused Communication at Universidad Panamericana – Mexico
January 11, 2030 - January 1, 2015
E-commerce Diploma at Universidad Panamericana – Mexico
January 11, 2030 - January 1, 2014
Bachelor’s Degree in Graphic Design at Universidad de Guadalajara – Mexico
January 11, 2030 - January 1, 2011
Internship in Graphic Design at University of Buenos Aires (UBA) – Argentina
January 11, 2030 - January 1, 2009
Internship in Design and Art at Autonomous University of Barcelona EINA School of Design and Art – Spain
January 11, 2030 - January 1, 2008
Specialization in Customer-focused Communication at Universidad Panamericana – Mexico
January 1, 2015 - January 1, 2015
E-commerce Diploma at Universidad Panamericana – Mexico
January 1, 2014 - January 1, 2014
Bachelor's Degree in Graphic Design at Universidad de Guadalajara – Mexico
January 1, 2011 - January 1, 2011
Internship in Graphic Design at University of Buenos Aires (UBA) – Argentina
January 11, 2030 - September 25, 2025
Internship in Design and Art at EINA School of Design and Art, Autonomous University of Barcelona – Spain
January 11, 2030 - September 25, 2025

Qualifications

Digital Marketing (Online Program)
January 1, 2024 - January 1, 2024
Digital Transformation (Online Program)
January 1, 2024 - January 1, 2024
Storytelling in Digital Marketing (Online Program)
January 1, 2024 - January 1, 2024
Creativity & Entrepreneurship (Online Program)
January 1, 2022 - January 1, 2022
Design Thinking for Innovation (Online Program)
January 1, 2020 - January 1, 2020
Digital Marketing (Online Program)
January 1, 2024 - September 25, 2025
Digital Transformation (Online Program)
January 1, 2024 - September 25, 2025
Storytelling in Digital Marketing (Online Program)
January 1, 2024 - September 25, 2025
Creativity & Entrepreneurship (Online Program)
January 1, 2022 - September 25, 2025
Design Thinking for Innovation (Online Program)
January 1, 2020 - September 25, 2025
Digital Marketing (Online Program) - The University of Chicago Booth School of Business
January 11, 2030 - January 1, 2024
Digital Transformation (Online Program) - MIT Professional Education
January 11, 2030 - January 1, 2024
Storytelling in Digital Marketing (Online Program) - The University of Chicago Booth School of Business
January 11, 2030 - January 1, 2024
Creativity & Entrepreneurship (Online Program) - Berklee Online
January 11, 2030 - January 1, 2022
Design Thinking for Innovation (Online Program) - University of Virginia
January 11, 2030 - January 1, 2020
Digital Marketing (Online Program)
January 1, 2024 - January 1, 2024
Digital Transformation (Online Program)
January 1, 2024 - January 1, 2024
Storytelling in Digital Marketing (Online Program)
January 1, 2024 - January 1, 2024
Creativity & Entrepreneurship (Online Program)
January 1, 2024 - January 1, 2024
Design Thinking for Innovation (Online Program)
January 1, 2020 - January 1, 2020

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Travel & Hospitality, Manufacturing, Professional Services
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    uniE621 Kentucky Walker is a premium Bourbon
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