My professional interests lie in building teams, cultivating a work ethic, and managing projects with a technical focus. With several years of experience in the e-commerce industry, my expertise ranges from development and technical analysis to team and project management. I am specialized and certified in the Salesforce B2C Commerce Cloud platform (Architect) with over 12 years of experience in ecommerce, having served in various roles and responsibilities, including Technical Lead, Solution Architect, and Full-Stack Developer.
 Regarding technologies, I advocate for JavaScript and related languages and frameworks Work with B2C brands like: puma, diadora, poc, bestseller, suitsupply, tmlewin, swety betty, armani, swarovski, loccitane, and many more. Work with B2B brands in SAP enviroment: dormakba, rolls royce…

Martin Shoilev

My professional interests lie in building teams, cultivating a work ethic, and managing projects with a technical focus. With several years of experience in the e-commerce industry, my expertise ranges from development and technical analysis to team and project management. I am specialized and certified in the Salesforce B2C Commerce Cloud platform (Architect) with over 12 years of experience in ecommerce, having served in various roles and responsibilities, including Technical Lead, Solution Architect, and Full-Stack Developer.
 Regarding technologies, I advocate for JavaScript and related languages and frameworks Work with B2C brands like: puma, diadora, poc, bestseller, suitsupply, tmlewin, swety betty, armani, swarovski, loccitane, and many more. Work with B2B brands in SAP enviroment: dormakba, rolls royce…

Available to hire

My professional interests lie in building teams, cultivating a work ethic, and managing projects with a technical focus. With several years of experience in the e-commerce industry, my expertise ranges from development and technical analysis to team and project management.
I am specialized and certified in the Salesforce B2C Commerce Cloud platform (Architect) with over 12 years of experience in ecommerce, having served in various roles and responsibilities, including Technical Lead, Solution Architect, and Full-Stack Developer.

Regarding technologies, I advocate for JavaScript and related languages and frameworks

Work with B2C brands like: puma, diadora, poc, bestseller, suitsupply, tmlewin, swety betty, armani, swarovski, loccitane, and many more.

Work with B2B brands in SAP enviroment: dormakba, rolls royce

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Skills

Experience Level

GitHub CoPilot
Expert
Salesforce
Expert
UI
Expert
CSS
Expert
Github
Expert
HTML5
Expert
Web Design
Expert
JavaScript
Expert
React JS
Expert
React Native
Expert
Jira
Expert
PHP
Intermediate
MySQL
Intermediate
Node.js
Intermediate
C#
Beginner
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Language

Bulgarian
Fluent
English
Advanced

Work Experience

eCommerce Practice Lead (Salesforce B2C Commerce Cloud and SAP B2B) at VRP Consulting
August 1, 2021 - December 1, 2025
As the Salesforce B2C Commerce Cloud Practice Lead, I manage e-commerce projects and build an in-house delivery team. I actively participate in the pre-sales process, contributing to winning new consulting engagements by developing strategies and initial technical approaches based on client requirements and objectives. My responsibilities include conducting technical interviews, overseeing project delivery, and designing training programs to help junior developers transition smoothly and quickly into SFCC development. We successfully built robust teams, implemented efficient work processes, and fostered a strong work ethic. In addition to my leadership duties, I remain hands-on with coding and continue to provide technical solutions to ensure high-quality project execution. As General Manager, I was responsible for establishing and operating the branch office, managing external partnerships, and hiring and training B2C Commerce Cloud experts.
FullStack Javascript Developer (eCommerce) at Westum
August 1, 2015 - August 1, 2019
Salesforce Commerce Cloud development for a multi-brand, multi-site international large-scale projects focusing on bringing more traffic and site speed optimizations.
Front End Developer at Stenik
August 1, 2014 - August 1, 2015
Magento development for recognizable Bulgarian brands.

Education

Business Strategy at Harvard Business School
January 1, 2024 - January 1, 2024
Business Strategy is a certificate program from Harvard Business School. Business Strategy equips professionals with a simplified framework they can immediately apply to create value for customers, employees, and suppliers while maximizing returns and an organization’s competitive edge. Participants learn to evaluate trade-offs and align, prioritize, and formulate strategic initiatives for the greatest business impact.
Fine Arts at New Bulgarian university
January 1, 2012 - January 1, 2016
Activities and societies: Participation in art exhibitionsActivities and societies: Participation in art exhibitions My field of study was focusing on branding and merchandising. Including web design and print design.

Qualifications

Salesforce B2C Commerce Cloud Developer
July 8, 2019 - July 8, 2019
Salesforce B2C Commerce Cloud Developer
December 8, 2025 - December 8, 2025
Business Strategy
January 1, 2024 - March 31, 2024

Industry Experience

Retail, Software & Internet
    paper Veloezdach - platform for cycling event

    I have built the biggest cycling event platforms in Bulgaria.
    Using AI in an automated way, we extract all cycling events in Bulgaria from the internet, from social media like Facebook and etc.
    Developed a small e-commerce website as a complement to the cycling platform.
    Build a mobile app for IOS and Android with a notification feature for each new published event
    https://www.twine.net/signin

    Extended functionality for supporting post-event experience by adding phtoo search platform that analyzes images with AI and finds their bib numbers and does face recognition. Another feature is AI-generated reels provided as awards to all participants.

    https://www.twine.net/signin