I designed a brochure and a showcase website for a transport management software, with the goal of presenting the product in a clear, professional, and visually appealing way. The challenge was to explain a complex solution in simple terms, highlighting its benefits for logistics managers and transport companies. The project started with research and client interviews to understand key features such as route optimization, fleet monitoring, and reporting. Based on these insights, I created a visual strategy that balanced professionalism with accessibility. For the brochure, I developed a clean, grid-based layout that made technical information easy to follow. A modern color palette supported the brand identity, while icons and illustrations simplified complex ideas. Typography was chosen for clarity: sans-serif fonts for body text and bold display type for headlines. The result was a professional brochure that communicated reliability and innovation. For the website, I extended the same principles to a responsive digital format. The structure was designed for usability, with clear sections, mockups of the software interface, and strategic call-to-actions to encourage demo requests. The site ensured consistency with the brochure in terms of color, typography, and overall style. My role covered every step of the creative process: from concept development to layout design, graphic production, and final delivery. I also advised on content, helping the client present technical details in a more user-friendly way. The outcome was a cohesive set of marketing tools: the brochure worked for events and meetings, while the website strengthened the company’s digital presence. Together, they built trust, reinforced brand identity, and supported sales efforts. This project shows my ability to combine graphic design, branding, and web design into integrated solutions. I focus not only on aesthetics but also on communication that informs, engages, and drives action. graphicdesigner webdesigner designer brochure
- Brand Designer
- Flyer Designer
- Graphic Designer
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