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I’m Martina Forte, a digital marketing professional with a strong e-commerce background focused on growing brands through marketplace partnerships, merchandising, and performance-driven paid social. I’ve worked with luxury and fashion environments where operational efficiency, assortment strategy, and customer satisfaction (including cNPS) directly impact results. Across my roles, I coordinate cross-functional marketing plans, optimize online merchandising and collections to match market demand, and manage content calendars and campaign execution across omnichannel channels. I’m passionate about turning data and commercial insights into clearer merchandising decisions, better conversion opportunities, and more effective online presence for both brands and retail partners.…I’m Martina Forte, a digital marketing professional with a strong e-commerce background focused on growing brands through marketplace partnerships, merchandising, and performance-driven paid social. I’ve worked with luxury and fashion environments where operational efficiency, assortment strategy, and customer satisfaction (including cNPS) directly impact results. Across my roles, I coordinate cross-functional marketing plans, optimize online merchandising and collections to match market demand, and manage content calendars and campaign execution across omnichannel channels. I’m passionate about turning data and commercial insights into clearer merchandising decisions, better conversion opportunities, and more effective online presence for both brands and retail partners.

Martina Forte

Merchandiser, Digital Marketer, SEO Expert, +7

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I’m Martina Forte, a digital marketing professional with a strong e-commerce background focused on growing brands through marketplace partnerships, merchandising, and performance-driven paid social. I’ve worked with luxury and fashion environments where operational efficiency, assortment strategy, and customer satisfaction (including cNPS) directly impact results. Across my roles, I coordinate cross-functional marketing plans, optimize online merchandising and collections to match market demand, and manage content calendars and campaign execution across omnichannel channels. I’m passionate about turning data and commercial insights into clearer merchandising decisions, better conversion opportunities, and more effective online presence for both brands and retail partners.…I’m Martina Forte, a digital marketing professional with a strong e-commerce background focused on growing brands through marketplace partnerships, merchandising, and performance-driven paid social. I’ve worked with luxury and fashion environments where operational efficiency, assortment strategy, and customer satisfaction (including cNPS) directly impact results. Across my roles, I coordinate cross-functional marketing plans, optimize online merchandising and collections to match market demand, and manage content calendars and campaign execution across omnichannel channels. I’m passionate about turning data and commercial insights into clearer merchandising decisions, better conversion opportunities, and more effective online presence for both brands and retail partners.

Available to hire

I’m Martina Forte, a digital marketing professional with a strong e-commerce background focused on growing brands through marketplace partnerships, merchandising, and performance-driven paid social. I’ve worked with luxury and fashion environments where operational efficiency, assortment strategy, and customer satisfaction (including cNPS) directly impact results.

Across my roles, I coordinate cross-functional marketing plans, optimize online merchandising and collections to match market demand, and manage content calendars and campaign execution across omnichannel channels. I’m passionate about turning data and commercial insights into clearer merchandising decisions, better conversion opportunities, and more effective online presence for both brands and retail partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

German

Beginner

Russian

Beginner

Work Experience

Client Partner Coordinator (Social & Omnichannel Strategies) at Concept Stadium

March 1, 2026 - July 31, 2026

Coordinated clients’ social and omnichannel strategies by managing both paid social campaigns (Meta Ads and LinkedIn Ads) and organic social media activities.

Client Partner (Social & Omni-channel strategies coordinator) at Concept Stadium

March 1, 2026 - July 1, 2026

Coordinated clients’ social and omni-channel strategies. Planned and managed paid social campaigns across Meta Ads and LinkedIn Ads, alongside organic social media execution.

Digital Marketing Executive at Bullshark

July 1, 2025 - March 1, 2026

Managed digital activities across clients, including organization of organic social media calendars and blogs. Produced reporting, content, and creative briefs, and collaborated with media buyers to set up campaign strategy and campaign optimization.

E-commerce Executive (Sarto Boutique & Samsonite Malta) at VFGroup

June 1, 2023 - July 31, 2025

Contributed to e-commerce channel growth through e-merchandising optimization and alignment with brand managers on marketing actions. Supported a fashion luxury boutique website relaunch and worked toward operational improvements to strengthen online sales and customer experience.

E-commerce Executive at VFGROUP (Sarto Boutique & Samsonite Malta)

June 1, 2023 - July 1, 2025

Contributed to e-commerce channel growth by optimizing e-merchandising and aligning with brand managers on marketing actions. Supported the SARTO luxury boutique website relaunch and overall operational growth, monitoring performance and improving the online customer experience.

E-commerce & Merchandising Executive at VGROUP (SARTO Boutique & Samsonite Malta)

June 1, 2023 - July 31, 2025

Group’s e-commerce manager; contributing to e-commerce channel growth; analyzing online sales performance to enhance UX and conversions, optimizing the omnichannel strategy, and aligning with retail merchandising and marketing teams; following the relaunch and growth of SARTO’s fashion luxury boutique website.

E-commerce & Merchandising Executive at VF Group

June 1, 2023 - July 1, 2025

Group's e-commerce specialist contributing to growth; analyzed online sales performance to improve UX and conversions; aligned with retail merchandising and marketing teams; supported the launch and growth of sarto.com.mt and a fashion marketplace.

eCommerce Merchandiser / Global eCommerce Referent (Retail Business) at Gucci

August 1, 2022 - January 31, 2023

Supported collection cluster organization and contributed to global homepage definition together with the marketing team. Monitored sales/stock data and tracked local market trends to inform merchandising and marketing decisions.

E-commerce Merchandiser / Global e-commerce role (GUCCI) at Gucci

August 1, 2022 - January 1, 2023

Supported collection clusters and contributed to global homepage definition in collaboration with the marketing team. Monitored sales and stock data and tracked local market trends to inform merchandising and marketing priorities.

E-commerce & Merchandising Executive at Gucci

August 1, 2022 - January 31, 2023

Referent for global E-commerce DOS retail business; supporting retail clusters’ definition and omnichannel strategy; monitoring sales/stock performance and aligning with regional teams to identify key market trends and adapting brand guidelines to locally relevant homepage rotation.

WRTW Retail Merchandiser at Gucci

August 1, 2022 - January 1, 2023

Referent for global e-commerce and retail business; supported omnichannel strategy; monitored sales/stock performance and adapted homepage rotation to regional markets.

Marketplace Key Account Manager at Miinto Group

December 1, 2020 - August 1, 2022

Responsible for Italian boutiques' partnership growth; monitored boutiques' operations efficiency, profitability, and NPS; optimized assortment by matching Scandinavian market demand and trends.

3rd Party Coordinator (B2B eCommerce Merchandising & Marketing Coordinator) at Max Mara Fashion Group

June 1, 2017 - December 31, 2020

Coordinated buyers’ selection and ensured in-season replenishments and re-stocks. Supported and coordinated the B2B e-commerce channel marketing plans, collaborating to keep merchandising and campaign execution aligned with seasonal business needs.

Third Parties Coordinator (B2B e-commerce) at Max Mara Fashion Group

June 1, 2017 - December 1, 2020

Coordinated B2B e-commerce merchandising and marketing activities. Reviewed buyers’ selections and coordinated in-season re-stocks. Supported the coordination of B2B e-commerce channel marketing plans to ensure alignment between operations and commercial goals.

B2B E-commerce Merchandising & Marketing Coordinator at Max Mara Fashion Group

June 1, 2017 - December 1, 2020

Buying overview and stock levels monitoring for in-season reassortments; coordinated E-commerce B2B media plans and performance reviews.

Malta Digital Marketing Executive at Bullshark

July 1, 2015 - Present

Coordinating digital strategies across brands and clients; manage SEO, websites, social media content and marketing calendars; collaborate with creatives and media buyers to boost performance.