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Hi, I'm Martina! I'm a strategic and creative Social Media, Community & Influencer Marketing Specialist with over 7 years of experience working with in-house teams and marketing agencies. I specialize in community building, influencer partnerships, content creation, and digital strategy across fashion, luxury, hospitality, and food & beverage industries. I am passionate about helping brands engage their audiences with compelling stories and effective digital campaigns. With an international background and a hands-on approach, I enjoy solving marketing challenges and delivering outstanding results.…Hi, I'm Martina! I'm a strategic and creative Social Media, Community & Influencer Marketing Specialist with over 7 years of experience working with in-house teams and marketing agencies. I specialize in community building, influencer partnerships, content creation, and digital strategy across fashion, luxury, hospitality, and food & beverage industries. I am passionate about helping brands engage their audiences with compelling stories and effective digital campaigns. With an international background and a hands-on approach, I enjoy solving marketing challenges and delivering outstanding results.

Martina Giovagnoli

Social Media Manager, UGC Creator, Content Creator, +4

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Hi, I'm Martina! I'm a strategic and creative Social Media, Community & Influencer Marketing Specialist with over 7 years of experience working with in-house teams and marketing agencies. I specialize in community building, influencer partnerships, content creation, and digital strategy across fashion, luxury, hospitality, and food & beverage industries. I am passionate about helping brands engage their audiences with compelling stories and effective digital campaigns. With an international background and a hands-on approach, I enjoy solving marketing challenges and delivering outstanding results.…Hi, I'm Martina! I'm a strategic and creative Social Media, Community & Influencer Marketing Specialist with over 7 years of experience working with in-house teams and marketing agencies. I specialize in community building, influencer partnerships, content creation, and digital strategy across fashion, luxury, hospitality, and food & beverage industries. I am passionate about helping brands engage their audiences with compelling stories and effective digital campaigns. With an international background and a hands-on approach, I enjoy solving marketing challenges and delivering outstanding results.

Available to hire

Hi, I’m Martina! I’m a strategic and creative Social Media, Community & Influencer Marketing Specialist with over 7 years of experience working with in-house teams and marketing agencies. I specialize in community building, influencer partnerships, content creation, and digital strategy across fashion, luxury, hospitality, and food & beverage industries.

I am passionate about helping brands engage their audiences with compelling stories and effective digital campaigns. With an international background and a hands-on approach, I enjoy solving marketing challenges and delivering outstanding results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Fluent

Work Experience

Freelance Social Media Specialist | UGC Content Creator at Remote

September 1, 2020 - Present

Manage end-to-end influencer campaigns including scouting, negotiation, briefing, coordination, and performance tracking. Identify brand-aligned creators across Instagram, TikTok, and YouTube to build long-term partnerships. Manage social media accounts by creating editorial content calendars, writing copy, and scheduling posts. Plan and manage Meta Ads campaigns to enhance content reach, influencer activations, and lead generation. Analyze campaign KPIs and provide strategic insights to optimize performance across all digital channels.

Digital Marketing Specialist at Noni B, Mosaic Group

May 31, 2024 - July 15, 2025

Created marketing content for email campaigns, social media, and banners to support e-commerce sales. Managed and scheduled email marketing campaigns while monitoring key performance metrics. Developed and maintained social media editorial plans by writing copy and scheduling posts and stories. Ensured brand alignment across all digital content, supporting merchandising and promotional strategies. Analyzed campaign results to identify top-performing content and areas for improvement.

Social Media, PR & Influencer Marketing Manager at Studio Concept

September 30, 2022 - July 15, 2025

Managed Facebook and Instagram channels, building and engaging social media communities with daily interactions.

Digital Marketing and E-commerce Specialist at Frette

April 30, 2020 - July 15, 2025

Planned and executed influencer campaigns by scouting, briefing, negotiating partnerships, and aligning content with brand strategy. Developed social media strategies to drive brand awareness, community growth, and lead generation. Created and managed Meta Ads campaigns (Facebook & Instagram), optimized content reach and performance. Produced and edited content across platforms, monitored KPIs, and delivered performance reports to support improvements. Managed website updates, created landing pages, and SEO blog content to support brand storytelling and seasonal launches. Edited newsletters and executed targeted email marketing campaigns while tracking key metrics.

Marketing, PR & Communications Specialist at Hilton Milan

April 30, 2019 - July 15, 2025

Led influencer marketing and PR activities to enhance brand visibility including scouting, negotiation, briefing, and reporting. Managed social media channels, developed editorial calendars, and produced content aligned with brand tone. Coordinated influencer and brand photoshoots to generate campaign assets for digital channels. Managed Meta Ads campaigns and analyzed KPIs to drive performance improvements. Maintained relationships with partners, agencies, and media contacts, and supported event planning and execution. Produced SEO-optimized blog content and articles to support the school's digital presence and lead generation.

Digital Marketing Specialist at Digital Coach

January 31, 2019 - July 15, 2025

Supported development of digital marketing strategies and e-commerce initiatives across channels. Created and monitored paid social media campaigns, providing performance analysis and optimization suggestions. Analyzed campaign and communication results to improve audience engagement and conversion outcomes. Managed Facebook and LinkedIn communities by publishing updates, job offers, and educational content, engaging daily with community members. Created and scheduled content tailored to social and professional audiences to boost visibility and interaction.