Martina Zabel

Available to hire

I’m Martina Zabel, an Auckland-based Art Director and Brand Designer with 20+ years of experience across New Zealand, Germany, and Austria.

About

I’m Martina Zabel, an Auckland-based Art Director and Brand Designer with 20+ years of experience across New Zealand, Germany, and Austria. I create distinctive brand identities and communications—bringing projects from early strategy and concept through to packaging, campaigns, and digital experiences—while staying hands-on with the details that make work feel considered and complete.

I’ve worked in both independent practice and in-house agency roles, including art direction at WMW Advertising in Germany and earlier design work in Salzburg and media production roles in Germany. I’m known for thoughtful ideas, clear visual direction, and strong production follow-through, and I enjoy partnering closely with clients and creative teams to deliver cohesive brand systems across print and online.

Languages

  • GermanFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Consumer Goods
  • Other

More experts in Auckland, New Zealand

Projects · 6

BR Water

A refined anniversary campaign celebrating 10 years of BERGFRISCH, a regional mineral water brand from Bavaria, Germany, highlighting its natural purity, quality and regional heritage. From the distinctive anniversary logo to the “Reichenhaller Wasserblatt” customer magazine, editorial design and social media content, every element brings the brand’s story to life through a cohesive and authentic visual identity. Art Direction & Design: Martina Zabel In collaboration with: WMW Advertising Agency View case study: https://www.twine.net/signin

  • Art Director
  • Brand Designer
  • Brand Strategist
  • +2
Agency Work+

A diverse selection of creative projects developed during my time as an in-house Art Director and Designer at advertising agencies in Austria and Germany, combining creative thinking, strategic design and collaborative teamwork. From brand identities and advertising campaigns to packaging, editorial design, digital communication and exhibition concepts, these projects showcase versatile design solutions for established brands across a wide range of industries. Art Direction & Design: Martina Zabel Projects: In-house Agency Work, Austria & Germany View selected work: https://www.twine.net/signin

  • Art Director
  • Brand Designer
  • Brand Strategist
  • +2
WMW Advertising Company

A diverse selection of creative projects developed in collaboration with WMW Advertising Agency in Germany, combining strategic thinking, thoughtful design and meaningful brand experiences. From brand identities and creative campaigns to packaging, editorial design, digital experiences and exhibition concepts, each project reflects a tailored approach to visual communication across a wide range of industries. Art Direction & Design: Martina Zabel In collaboration with: WMW Advertising Agency, Germany (In-house & Freelance) View selected work: https://www.twine.net/signin

  • Art Director
  • Brand Designer
  • Brand Strategist
  • +2
Selected Work | Freelance

A selection of freelance design projects across New Zealand and Germany, bringing together creativity, clarity and a thoughtful approach to visual communication. From distinctive brand identities and logo design to websites, packaging, illustration and print collateral, each project reflects a tailored creative approach, transforming ideas into meaningful and cohesive brand experiences. Art Direction & Design: Martina Zabel Projects: Freelance, New Zealand & Germany View selected work: https://www.twine.net/signin

  • Art Director
  • Brand Designer
  • Brand Strategist
  • +2
The Architectural Roofing Company

A cohesive brand experience for The Architectural Roofing Company, combining architectural precision, craftsmanship and a bold visual approach. From a creative recruitment billboard campaign to website design, an interactive materials generator, digital communications and print collateral, every element strengthens the brand’s identity across multiple touchpoints. Art Direction & Design: Martina Zabel Project: Freelance, Christchurch, New Zealand View case study: https://www.twine.net/signin

  • Art Director
  • Brand Designer
  • Brand Strategist
  • +2
Dentaldesign Anja Winkler

A cohesive brand identity for Dentaldesign Anja Winkler, combining precision, craftsmanship and a personal touch. From the distinctive tooth-inspired AW monogram to the colour palette, website, stationery, signage, workwear and photography, every element reflects a modern, sophisticated yet approachable brand. Art Direction & Design: Martina Zabel In collaboration with: WMW Advertising Agency View case study: https://www.twine.net/signin

  • Animator
  • Art Director
  • Brand Designer
  • +2

Work experience· 13 roles

Art Director for Digital & Print Media · FreelanceFeb 2026 – Present · 10 mos

Concept | Brand Identity | Creative Direction | Illustration | Digital & Print Auckland, New Zealand

Art Director · FreelanceFeb 2026 – Present · 10 mos
Freelance Art Director & Brand Designer · Independent practiceJan 2026 – Present · 11 mos

Creative direction, brand identity, campaigns, packaging, websites and communication design for independent clients and agency partners. Led projects from initial concept through to final print and digital execution, with ongoing collaboration with WMW (Germany).

Art Director for Digital & Print Media · WMW Advertising AgencyNov 2023 – Jan 2026 · 2 yrs 3 mos
Art Director · WMW Advertising AgencyJan 2023 – Jan 2026 · 3 yrs 1 mo
Freelance Art Director & Brand Designer · Independent practiceJan 2015 – Jan 2023 · 8 yrs 1 mo
Art Director & Designer for Digital & Print · FreelanceJan 2015 – Oct 2023 · 8 yrs 10 mos
Junior Art Director · WMW Advertising AgencyJan 2010 – Dec 2014 · 5 yrs

Education

Media Designer for Digital & Print Media · Media Design School Munich + Nuernberg, Germany1999 – 2001

One year in Munich + one year in Nuernberg + apprenticeship at Teamwork in Germany

College · Field Economy · FH Traunstein1997 – 1999
Media Designer (Digital & Print) (Vocational education) · Germany1999 – 2002
Business & Economics (Upper secondary education) · Traunstein, Germany1997 – 1999

Testimonials · 5.0 from 1 review

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