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Hi, I’m Martine Hirrell, a senior B2B marketing leader focused on ABM, demand generation and multichannel campaigns that align sales and marketing to accelerate pipeline velocity. I’ve led global campaigns across manufacturing, insurance, construction, and professional services, designing and executing scalable programs that drive revenue and measurable growth. I’m passionate about building scalable processes and teams, leveraging AI-enabled workflows, and delivering integrated campaigns across international markets. I enjoy turning data into actionable insights, optimizing messaging, and collaborating with sales to improve funnel performance and long-term customer value.…Hi, I’m Martine Hirrell, a senior B2B marketing leader focused on ABM, demand generation and multichannel campaigns that align sales and marketing to accelerate pipeline velocity. I’ve led global campaigns across manufacturing, insurance, construction, and professional services, designing and executing scalable programs that drive revenue and measurable growth. I’m passionate about building scalable processes and teams, leveraging AI-enabled workflows, and delivering integrated campaigns across international markets. I enjoy turning data into actionable insights, optimizing messaging, and collaborating with sales to improve funnel performance and long-term customer value.

Martine Hirrell

Growth Marketer, ABM Marketer, Content Strategist, +4

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Hi, I’m Martine Hirrell, a senior B2B marketing leader focused on ABM, demand generation and multichannel campaigns that align sales and marketing to accelerate pipeline velocity. I’ve led global campaigns across manufacturing, insurance, construction, and professional services, designing and executing scalable programs that drive revenue and measurable growth. I’m passionate about building scalable processes and teams, leveraging AI-enabled workflows, and delivering integrated campaigns across international markets. I enjoy turning data into actionable insights, optimizing messaging, and collaborating with sales to improve funnel performance and long-term customer value.…Hi, I’m Martine Hirrell, a senior B2B marketing leader focused on ABM, demand generation and multichannel campaigns that align sales and marketing to accelerate pipeline velocity. I’ve led global campaigns across manufacturing, insurance, construction, and professional services, designing and executing scalable programs that drive revenue and measurable growth. I’m passionate about building scalable processes and teams, leveraging AI-enabled workflows, and delivering integrated campaigns across international markets. I enjoy turning data into actionable insights, optimizing messaging, and collaborating with sales to improve funnel performance and long-term customer value.

Available to hire

Hi, I’m Martine Hirrell, a senior B2B marketing leader focused on ABM, demand generation and multichannel campaigns that align sales and marketing to accelerate pipeline velocity. I’ve led global campaigns across manufacturing, insurance, construction, and professional services, designing and executing scalable programs that drive revenue and measurable growth.

I’m passionate about building scalable processes and teams, leveraging AI-enabled workflows, and delivering integrated campaigns across international markets. I enjoy turning data into actionable insights, optimizing messaging, and collaborating with sales to improve funnel performance and long-term customer value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

ABM Specialist at LRQA

October 1, 2022 - December 31, 2024

Led global account-based marketing across Food, Aerospace, Defence, Construction, and Transport sectors; created 1:1 and 1:few campaigns; aligned with Sales to improve account penetration and pipeline velocity; delivered personalized communications across international markets; analyzed CRM and digital analytics to optimize messaging and conversions; strengthened long-term client relationships and supported acquisition of new global accounts.

Digital Marketing Manager / Group Deputy at IBP Group Ltd

May 1, 2021 - July 31, 2022

Led group-wide digital marketing strategy for two international brands across multiple regions; owned major website redevelopment and UX optimization projects; improved content structure, usability, and SEO foundations; spearheaded integrated marketing across PR, events, email, social; increased lead generation and supported multilingual campaigns with 25+ languages; drove global rollout.

Global Marketing Communications Manager at JCB

April 1, 2016 - July 31, 2020

Led integrated global marketing campaigns across digital, print, PR, events for B2B manufacturing; managed global website rollout and multilingual marketing; delivered significant PR impact (£8.4M over three years) and contributed to sales (£2M in the first year); built cross-functional global teams and agency partnerships.

Marketing Manager at Tiger Turf

February 1, 2012 - June 30, 2015

Led end-to-end marketing and communications across EMEA; unified campaigns across PR, exhibitions, digital, social, and website channels; led global website rollout; improved engagement metrics, dwell time, and lead capture; collaborated with external agencies and dealers to drive revenue growth.

Marketing Communications Manager at JCB – Global HQ, Rocester

April 1, 2016 - July 1, 2020

Led global marketing communications for multiple product lines, delivering integrated campaigns across PR, exhibitions, digital, social, and website channels. Owned global website rollout, significantly improving engagement and dwell time, and producing content at scale. Played a pivotal role in launching JCB’s first electric product, contributing to £2M+ in year-one sales.

Marketing Manager at TigerTurf

February 1, 2012 - June 1, 2015

Drove global marketing across EMEA regions, delivering integrated campaigns across PR, exhibitions, digital, social, and website channels. Led global website rollout, improved engagement and lead capture, and managed external agencies across PR, web, mobile apps, and creative services. Generated substantial revenue through end-to-end campaign execution.