Howdy! I’m a Creative Director and Director who’s spent the last several years building and running a content-driven brand, Buttered Side Down. Most of my work lives in that space where practical filmmaking, VFX, and storytelling overlap, often using first-person, GoPro-style perspectives to make things feel more immersive and immediate. I’ve had the chance to concept, direct, and produce projects that have reached billions of views, including branded work with major partners, always with a focus on what actually grabs attention and keeps people watching. I like being close to the work... developing ideas, shaping them as they evolve, and working with small, collaborative teams to bring them to life. I care a lot about pacing, clarity, and making sure everything feels intentional without overcomplicating it. At the end of the day, I’m motivated by creating things that feel fun, a little unexpected, and genuinely worth someone’s time.

Martin Rivera Los Angeles

Howdy! I’m a Creative Director and Director who’s spent the last several years building and running a content-driven brand, Buttered Side Down. Most of my work lives in that space where practical filmmaking, VFX, and storytelling overlap, often using first-person, GoPro-style perspectives to make things feel more immersive and immediate. I’ve had the chance to concept, direct, and produce projects that have reached billions of views, including branded work with major partners, always with a focus on what actually grabs attention and keeps people watching. I like being close to the work... developing ideas, shaping them as they evolve, and working with small, collaborative teams to bring them to life. I care a lot about pacing, clarity, and making sure everything feels intentional without overcomplicating it. At the end of the day, I’m motivated by creating things that feel fun, a little unexpected, and genuinely worth someone’s time.

Available to hire

Howdy! I’m a Creative Director and Director who’s spent the last several years building and running a content-driven brand, Buttered Side Down. Most of my work lives in that space where practical filmmaking, VFX, and storytelling overlap, often using first-person, GoPro-style perspectives to make things feel more immersive and immediate. I’ve had the chance to concept, direct, and produce projects that have reached billions of views, including branded work with major partners, always with a focus on what actually grabs attention and keeps people watching.

I like being close to the work… developing ideas, shaping them as they evolve, and working with small, collaborative teams to bring them to life. I care a lot about pacing, clarity, and making sure everything feels intentional without overcomplicating it. At the end of the day, I’m motivated by creating things that feel fun, a little unexpected, and genuinely worth someone’s time.

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Language

English
Fluent

Work Experience

Director / Creative Director at BSD Films (Buttered Side Down)
January 1, 2017 - Present
Conceived and directed high-concept cinematic short-form content blending practical effects, VFX, and narrative storytelling. Developed original concepts that consistently achieved large-scale audience engagement and impact. Led creative direction across concept development, shot design, pacing, and final edit for large-scale cinematic content. Oversaw end-to-end production from previs through post, maintaining alignment with creative intent. Directed action sequences, stunt coordination, and complex VFX-driven scenes. Integrated global brand IP into original cinematic narratives through high-concept execution. Work has generated over 3B views across platforms. Selected collaborations include HoYoVerse (Genshin Impact), Digital Extremes (Warframe), Techland (Dying Light 2), MiDea Group (Eureka), Gaijin (War Thunder), Welch’s Fruit Snacks, Amazon Studios, and HBO.
3D Supervisor at Digital Frontier FX
January 1, 2016 - January 1, 2017
Led 3D shot production supporting cinematic VFX sequences across film and episodic work. Guided artists and cross-team communication to maintain quality, speed, and consistency.
3D Supervisor at The Mill
January 1, 2012 - January 1, 2016
Led 3D production across high-profile commercial and film work. Managed artists and pipeline standards while maintaining strong visual quality across projects.
Previs / Postvis Artist
January 20, 2017 - January 20, 2020
Created previs and postvis sequences for major film and television productions; worked closely with directors and VFX supervisors to visualize complex sequences; contributed to production design, camera movement, pacing, and action choreography.
3D Supervisor
January 20, 2016 - January 20, 2017
Directed 3D workflow execution for high-end VFX sequences across major productions; managed artists and cross-team communication to maintain quality, speed, and consistency.
Postvis Artist at Halon Entertainment
January 20, 2016 - January 20, 2017
Developed post-vis sequences to support action design, editorial rhythm, and scene construction; helped visualize story beats and cinematic moments during fast-moving production timelines.

Education

Bachelor of Science in Film at Full Sail University
January 1, 2008 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment