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I am an Advertising Operations leader with over 20 years of experience across Mobile, Online Display & Video, Radio, DOOH, and Television. I excel at mentoring teams, client communication, and campaign optimization. I have a proven track record implementing ad tech solutions, improving operational workflows, and driving campaign performance. I bring a strong background in sales support and business development, with deep platform expertise and a client-first approach.…I am an Advertising Operations leader with over 20 years of experience across Mobile, Online Display & Video, Radio, DOOH, and Television. I excel at mentoring teams, client communication, and campaign optimization. I have a proven track record implementing ad tech solutions, improving operational workflows, and driving campaign performance. I bring a strong background in sales support and business development, with deep platform expertise and a client-first approach.

Marty Cutler

Marketing Strategist, Content Producer, Project Manager

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I am an Advertising Operations leader with over 20 years of experience across Mobile, Online Display & Video, Radio, DOOH, and Television. I excel at mentoring teams, client communication, and campaign optimization. I have a proven track record implementing ad tech solutions, improving operational workflows, and driving campaign performance. I bring a strong background in sales support and business development, with deep platform expertise and a client-first approach.…I am an Advertising Operations leader with over 20 years of experience across Mobile, Online Display & Video, Radio, DOOH, and Television. I excel at mentoring teams, client communication, and campaign optimization. I have a proven track record implementing ad tech solutions, improving operational workflows, and driving campaign performance. I bring a strong background in sales support and business development, with deep platform expertise and a client-first approach.

Available to hire

I am an Advertising Operations leader with over 20 years of experience across Mobile, Online Display & Video, Radio, DOOH, and Television. I excel at mentoring teams, client communication, and campaign optimization.

I have a proven track record implementing ad tech solutions, improving operational workflows, and driving campaign performance. I bring a strong background in sales support and business development, with deep platform expertise and a client-first approach.

Skills

Google Ads

GA4

Experience Level

Google Ads

Expert

GA4

Intermediate

Language

English

Fluent

Work Experience

Director of Ad Ops (Contract part-time) at Gravity Global

January 1, 2023 - November 18, 2025

Managed campaign setup across CM360 and Flashtalking. Led pixel development and deployment using GTM and Adobe Experience. Delivered monthly and ad hoc reporting; optimized campaigns across Meta, Google Ads, and DV360. Maintained media asset trackers and vendor communications.

Director of Ad Ops (Contract part-time) at 9th Wonder

December 1, 2023 - December 1, 2023

Directed end-to-end campaign execution including tag implementation and cross-platform reporting. Worked closely with internal teams and clients to optimize campaign delivery. Oversaw performance metrics and data-driven insights.

Ad Ops Consultant (Contract part-time) at Media Placement Services

June 1, 2021 - November 18, 2025

Deployed and managed digital campaigns using CM360, DV360, and StackAdapt. Created and implemented pixels via GTM. Compiled performance reports to guide client strategy.

Ad Ops Consultant (Contract part-time) at Defiance Analytics

September 1, 2022 - September 1, 2022

Handled setup and tracking for CM360, DV360, and StackAdapt campaigns. Coordinated tag management through GTM; delivered actionable reporting.

Senior Programmatic Strategist at Brainlabs

August 1, 2022 - August 1, 2022

Executed campaigns in CM360, DV360, and Google Ads. Built audience lists and custom personas tied to campaign KPIs. Provided analytics and reporting across key accounts.

Ad Ops Specialist (Contract part-time) at The Mars Agency

April 1, 2022 - April 1, 2022

Managed and optimized campaigns in GAM, Google Ads, CM360, and DV360.

Ad Ops Consultant at Ad Ops Solutions

July 1, 2018 - November 18, 2025

Supported ad operations across agencies and publishers using The Trade Desk, StackAdapt, GAM, and Google Ads.

Founder at Aviso Ad Ops

July 1, 2017 - July 1, 2017

Launched and led an outsourced ad operations service. Recruited and trained a high-performing ad ops team. Oversaw client projects using CM360, DV360, StackAdapt, and more.

Director of Ad Ops at Mindshare

February 1, 2009 - February 1, 2009

Led digital ad operations and reporting for major campaigns. Spearheaded the integration of GTM for streamlined tag deployment.