Nifemi Akinlo

I worked with a UK beauty business to improve its online visibility and customer acquisition through a combination of SEO, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). this is the site here {https://www.twine.net/signin The objective was to improve how the business gets discovered online and create better opportunities for potential customers to find its services and make bookings. What I Worked On SEO improvements and search visibility optimisation. GEO and AEO strategies for AI-powered search discovery. Website content and service optimisation. Improving the business's online discoverability and customer journey. Results & Progress Within the first week of working on the optimisation strategy, the client experienced increased website traffic and improved customer activity. The booking dashboard provides a snapshot of the business's booking activity, showing 19 booking records across different statuses. My Approach I focus on combining traditional SEO with emerging AI search strategies to help businesses become more discoverable, attract relevant visitors and turn online visibility into business opportunities.

• AI Prompt Engineer
• Digital Marketer
• Marketing Automation Specialist
• +2

Project Overview Generating leads is only half the job. What happens after someone submits an enquiry determines whether that opportunity becomes a customer or disappears into an unattended inbox. I designed and implemented a marketing automation system focused on helping businesses capture, organize, manage, and follow up with potential customers more efficiently. The objective was to reduce repetitive administrative work, improve lead management, and create a more consistent customer journey from initial enquiry to conversion. The Business Challenge Many businesses struggle with disconnected marketing tools, manual lead management, delayed responses, and inconsistent follow-ups. These gaps create missed opportunities, poor customer experiences, and unnecessary operational work. The goal was to create a connected system that makes lead management more organized and customer engagement more consistent. My Solution I developed an automation-focused approach that connects lead capture, CRM management, and automated communication into a structured workflow. Key components included: Automated lead capture and data collection. CRM contact creation and organization. Automated lead assignment and notifications. Workflow triggers based on customer actions. Automated email and follow-up processes. Lead tracking and pipeline management. Application integrations and workflow testing. Business Value The system provides a structured approach to managing customer enquiries and reduces dependence on repetitive manual processes. It helps businesses respond to potential customers more consistently, maintain better visibility over their sales pipeline, and create a more organized process for managing opportunities. My Contribution I handled the automation strategy, workflow configuration, CRM integration, and implementation of the customer engagement processes. Tools & Technologies: HubSpot, GoHighLevel, n8n, Make.com, Zapier, CRM Automation, API Integration. Project Focus: Marketing Automation, Lead Management, CRM Integration, Automated Follow-Ups, and Customer Journey Optimization.

• AI Prompt Engineer
• Digital Marketer
• Marketing Automation Specialist
• +2

Project Overview A business website should do more than establish an online presence. It should build credibility, communicate value, and turn visitors into potential customers. For this project, I designed and developed a professional WordPress business website focused on improving the company's digital presence, presenting its services clearly, and creating a user-friendly experience for potential customers. The Challenge Businesses can lose potential customers when their websites fail to communicate their value, establish trust, or make important information accessible. The objective was to create a professional digital experience that helps visitors understand the business, explore its offerings, and take the next step towards becoming customers. My Approach & Solution I approached the project with a focus on business objectives, user experience, and visual communication. The website was designed and developed to provide: A professional and credible online presence. Clear presentation of business services and offerings. Intuitive navigation and structured content. Responsive layouts for desktop, tablet, and mobile devices. Clear calls to action to encourage customer enquiries. A consistent visual identity and user-friendly interface. Business Value The finished website provides the business with a structured digital presence where potential customers can discover its services, understand its value proposition, and make enquiries more easily. Rather than treating the website as just another design project, my focus was on creating a practical business asset that supports credibility, customer engagement, and future growth. My Contribution I handled the website design and development, translating the business requirements into a functional and professional online experience. Tools & Technologies: WordPress, Elementor, UI/UX Design, Responsive Web Design. Project Focus: Business Website Design, WordPress Development, User Experience, and Conversion-Focused Design.

• AI Prompt Engineer
• Digital Marketer
• Marketing Automation Specialist
• +2