Local SEO, GEO & AEO Optimisation for a Beauty Business

I worked with a UK beauty business to improve its online visibility and customer acquisition through a combination of SEO, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
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The objective was to improve how the business gets discovered online and create better opportunities for potential customers to find its services and make bookings.

What I Worked On

• SEO improvements and search visibility optimisation.
• GEO and AEO strategies for AI-powered search discovery.
• Website content and service optimisation.
• Improving the business’s online discoverability and customer journey.

Results & Progress

Within the first week of working on the optimisation strategy, the client experienced increased website traffic and improved customer activity.

The booking dashboard provides a snapshot of the business’s booking activity, showing 19 booking records across different statuses.

My Approach

I focus on combining traditional SEO with emerging AI search strategies to help businesses become more discoverable, attract relevant visitors and turn online visibility into business opportunities.