I am a data-driven performance marketer with a founder’s mindset and native Arabic proficiency. Leveraging my engineering background, I specialize in executing full-funnel marketing strategies across Meta, Google, and TikTok platforms. I have a strong track record of scaling brands from zero and driving strong ROI, including achieving a 4.2x ROAS and reducing CPAs by 30% for diverse clients. With experience in founding and managing startups, handling all aspects from product sourcing to targeted advertising, I excel at creating impactful marketing campaigns with a results-oriented approach. I am passionate about applying analytical insights, A/B testing, and automation to optimize client campaigns and deliver measurable growth across sectors such as e-commerce, automotive, education, and legal services.

Marwen Louhichi

I am a data-driven performance marketer with a founder’s mindset and native Arabic proficiency. Leveraging my engineering background, I specialize in executing full-funnel marketing strategies across Meta, Google, and TikTok platforms. I have a strong track record of scaling brands from zero and driving strong ROI, including achieving a 4.2x ROAS and reducing CPAs by 30% for diverse clients. With experience in founding and managing startups, handling all aspects from product sourcing to targeted advertising, I excel at creating impactful marketing campaigns with a results-oriented approach. I am passionate about applying analytical insights, A/B testing, and automation to optimize client campaigns and deliver measurable growth across sectors such as e-commerce, automotive, education, and legal services.

Available to hire

I am a data-driven performance marketer with a founder’s mindset and native Arabic proficiency. Leveraging my engineering background, I specialize in executing full-funnel marketing strategies across Meta, Google, and TikTok platforms. I have a strong track record of scaling brands from zero and driving strong ROI, including achieving a 4.2x ROAS and reducing CPAs by 30% for diverse clients.

With experience in founding and managing startups, handling all aspects from product sourcing to targeted advertising, I excel at creating impactful marketing campaigns with a results-oriented approach. I am passionate about applying analytical insights, A/B testing, and automation to optimize client campaigns and deliver measurable growth across sectors such as e-commerce, automotive, education, and legal services.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Advanced
English
Advanced
Arabic
Fluent

Work Experience

media buyer at zerda digital
March 1, 2025 - Present
Media Buyer Performance Marketing Consultant at Handshood
May 1, 2025 - Present
Co-Founder / Media Buye at Alateek gifts
June 1, 2024 - March 7, 2025
Co-Founder / Marketing Lead at Optigo
January 1, 2024 - January 11, 2025

Education

BA in Mechanical Engineering at National Engineering School of Gabes (ENIG)
January 11, 2030 - October 1, 2023

Qualifications

Google Analytics 4
June 9, 2025 - June 4, 2025
Google Ads Certified – Search, Display, Shopping, Performance Max
January 1, 2025 - June 9, 2026

Industry Experience

Retail, Financial Services, Education, Professional Services, Software & Internet

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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