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Hi, I’m Marwen Louhichi, a performance marketer focused on scalable lead generation, funnel optimization, and CRM automation across the Middle East and Asia. I partner with real estate, e-commerce, and financial services brands to drive traffic, improve conversions, and maximize ROAS through data-driven campaigns and client-ready automation. I enjoy collaborating with sales teams on product launches and seasonal pushes, building repeatable processes and automation that deliver better-qualified leads and stronger customer experiences at scale.…Hi, I’m Marwen Louhichi, a performance marketer focused on scalable lead generation, funnel optimization, and CRM automation across the Middle East and Asia. I partner with real estate, e-commerce, and financial services brands to drive traffic, improve conversions, and maximize ROAS through data-driven campaigns and client-ready automation. I enjoy collaborating with sales teams on product launches and seasonal pushes, building repeatable processes and automation that deliver better-qualified leads and stronger customer experiences at scale.

Marwen Louhichi

Performance Marketer, Social Media Manager, Marketing Strategist, +5

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Hi, I’m Marwen Louhichi, a performance marketer focused on scalable lead generation, funnel optimization, and CRM automation across the Middle East and Asia. I partner with real estate, e-commerce, and financial services brands to drive traffic, improve conversions, and maximize ROAS through data-driven campaigns and client-ready automation. I enjoy collaborating with sales teams on product launches and seasonal pushes, building repeatable processes and automation that deliver better-qualified leads and stronger customer experiences at scale.…Hi, I’m Marwen Louhichi, a performance marketer focused on scalable lead generation, funnel optimization, and CRM automation across the Middle East and Asia. I partner with real estate, e-commerce, and financial services brands to drive traffic, improve conversions, and maximize ROAS through data-driven campaigns and client-ready automation. I enjoy collaborating with sales teams on product launches and seasonal pushes, building repeatable processes and automation that deliver better-qualified leads and stronger customer experiences at scale.

Available to hire

Hi, I’m Marwen Louhichi, a performance marketer focused on scalable lead generation, funnel optimization, and CRM automation across the Middle East and Asia. I partner with real estate, e-commerce, and financial services brands to drive traffic, improve conversions, and maximize ROAS through data-driven campaigns and client-ready automation.

I enjoy collaborating with sales teams on product launches and seasonal pushes, building repeatable processes and automation that deliver better-qualified leads and stronger customer experiences at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Advanced

English

Advanced

Arabic

Fluent

Work Experience

media buyer at zerda digital

March 1, 2025 - Present

Media Buyer Performance Marketing Consultant at Handshood

May 1, 2025 - Present

Co-Founder / Media Buye at Alateek gifts

June 1, 2024 - March 7, 2025

Co-Founder / Marketing Lead at Optigo

January 1, 2024 - January 11, 2025

Performance Marketer at Property Shop Investment

December 1, 2025 - Present

Managed Meta Ads lead generation campaigns for Dubai real estate projects, targeting high-intent local and international property investors. Optimized CPL and lead quality by analyzing CTR, CPL, and conversion rates; aligned with sales KPIs. Coordinated campaign timing with sales around property launches, developer events, and high-season pushes.

Lead Generation & Digital Growth Specialist at NDH Financial

February 1, 2025 - Present

Drove lead generation and digital growth for UK financial services via Google, Meta, and TikTok. Reduced Google PPC CPA by 85% from £50 to £74.38 while maintaining FCA compliance. Resolved a $33,544 CRM revenue duplication error, restoring ROAS. Engineered transaction ID deduplication and Google Ads API for iOS attribution gaps. Produced AI avatar TikTok content for high-engagement lead-generation. Launched landing page with PageSpeed score of 92/100. Improved landing page CTAs by 14% via A/B testing.

Freelance Marketing Consultant at Self-Employed

May 1, 2024 - Present

Managed Meta Ads campaigns across e-commerce, auto, real estate, education, legal tech, and banking. Optimized campaign efficiency and ROI through integrated Meta/Google campaigns, lead generation funnels, and remarketing strategies. Led client-facing reporting and optimization planning.

Media Buyer at Alateek Gifts

November 1, 2023 - Present

Built and sold GoHighLevel-based marketing automation solutions for a DTC gifts brand; launched and operated a gift e-commerce store including sourcing, branding, warehousing, store setup, fulfilment, and paid media. Achieved profit ROAS using Arabic UGC content across Meta and TikTok.

Customer Support / CRM Data Entry at VEED

January 1, 2020 - December 31, 2022

Provided multilingual customer support; managed back-end CRM data entry.

Marketing Lead / Growth Lead at NDHF Financial

February 1, 2025 - Present

Drove lead generation and digital growth for UK financial services via Google, Meta, and TikTok; reduced Google PPC spend by 85% (from £500 to £74.38) while maintaining FCA compliance; resolved a CRM revenue application error; engineered iOS attribution gaps; launched AI-generated TikTok content and a high-performing landing page.

Media Buyer & Performance Marketing Consultant at Zerda Digital

January 1, 2024 - Present

Full-service digital agency running Meta and Google Ads campaigns across e-commerce, auto, real estate, education, legal tech, and banking; delivered integrated campaigns and achieved efficient ROAS through data-driven optimization.

Freelance Performance Marketing Consultant at Shendood

May 1, 2014 - Present

Drove growth and performance for premium olive wood kitchenware brands sold on Amazon USA; implemented Meta, DPA retargeting, and product catalog campaigns; reduced CAC and improved ROAS through storytelling and campaign optimization.