Mariia Chepliaka

This project was a branding and packaging design for FAST WAX, a high-performance automotive spray wax. The Challenge: The key challenge for this project was the form factor: an aerosol can. Unlike a simple flat label, the design needed to work in 360 degrees. It had to have a strong "shelf presence" to stand out in a crowded automotive market and instantly communicate speed and effectiveness. My Solution: I created a bold, minimalist, and typography-driven design. The design wraps seamlessly around the can, ensuring the brand name is the 'hero' from every angle. Using a strong, condensed font, the identity immediately gives a feeling of speed and power. I balanced the dominant branding with a clean, structured layout for the back panel, keeping all the instructions and technical details perfectly legible. This approach creates a powerful, modern brand identity that is easily scalable for a full line of automotive care products. packagingdesign branding graphicdesign industrialdesign typography automotive

• Packaging Designer

This project involved creating a packaging and label design for "Acryl Primer Advanced," a high-performance industrial coating. The Challenge: The primary challenge here was information density. The label needed to clearly display a large volume of critical, technical information: Product Name & Model (P-835) The key 5:1 mixing ratio Detailed application instructions Extensive multi-language safety warnings All of this had to be presented in a way that was clean, perfectly legible, and communicated professionalism and reliability. My Solution: I designed a strong, grid-based layout that creates a clear visual hierarchy. By using bold, clean typography and a simple, high-contrast color palette, the design guides the user's eye. The most important information (the product name and ratio) is visible at a glance, while the secondary text is neatly structured and easy to read. This "no-nonsense" approach builds customer trust by reinforcing the product's high-quality, technical nature. packagingdesign labeldesign branding graphicdesign industrialdesign typography

• Graphic Designer

This project involved creating a full brand identity and packaging system for "Super Glue," a line of industrial-strength adhesives. The Challenge: The goal was to create a design that felt strong, reliable, and technically precise. The key challenge was to organize a lot of technical information (like product codes, specs, and warnings) on small and often awkwardly shaped packaging (like tubes) without it feeling cluttered. My Solution: I developed a clean, bold visual identity focused on strong typography and a clear color-coding system. This created a flexible design "grid" that could be easily adapted across the entire product line—from the main "ESG300" glue to future variants—ensuring the brand looks unified and professional on any shelf. branding packagingdesign labeldesign graphicdesign identitydesign typography industrialdesign

• Packaging Designer