I'm a versatile Graphic Designer and Brand Strategist who believes a great brand is a complete experience, not just a logo. My core strengths are Visual Identity and UI/UX Design. I love the strategic side of branding: digging into a brand's "why" to build a unique visual system—from the logo and color palette to the typography—that truly tells its story. I then carry that brand story into the digital world through thoughtful UI/UX design. My goal is to create interfaces that are not only intuitive and easy to use but also feel like a natural extension of the brand's personality. I'm a detail-oriented, collaborative designer passionate about creating clean, purposeful work that connects with people.…

Mariia Chepliaka

I'm a versatile Graphic Designer and Brand Strategist who believes a great brand is a complete experience, not just a logo. My core strengths are Visual Identity and UI/UX Design. I love the strategic side of branding: digging into a brand's "why" to build a unique visual system—from the logo and color palette to the typography—that truly tells its story. I then carry that brand story into the digital world through thoughtful UI/UX design. My goal is to create interfaces that are not only intuitive and easy to use but also feel like a natural extension of the brand's personality. I'm a detail-oriented, collaborative designer passionate about creating clean, purposeful work that connects with people.…

Available to hire

I’m a versatile Graphic Designer and Brand Strategist who believes a great brand is a complete experience, not just a logo.
My core strengths are Visual Identity and UI/UX Design.
I love the strategic side of branding: digging into a brand’s “why” to build a unique visual system—from the logo and color palette to the typography—that truly tells its story.
I then carry that brand story into the digital world through thoughtful UI/UX design. My goal is to create interfaces that are not only intuitive and easy to use but also feel like a natural extension of the brand’s personality.
I’m a detail-oriented, collaborative designer passionate about creating clean, purposeful work that connects with people.

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Language

Polish
Fluent
English
Advanced
Russian
Fluent
Ukrainian
Fluent

Work Experience

Graphic Designer (Freelancer)
January 1, 2023 - Present
Creative and versatile computer graphic designer with over 2 years of freelance experience. Specialized in designing logos, visual identity, graphics for social media, and preparing print materials. Experience working with clients from various industries to create unique visual solutions that effectively support their brands and draw audience attention. Responsible for designing brand visual concepts including logos, visual identities, and unique illustrations. Designs digital and printed materials such as website templates, banners, infographics, flyers, business cards, and other print media. Collaborates with clients at every project stage from concept to final version to ensure tailored solutions. Optimizes visual solutions for social media and various platforms, which has increased user engagement and improved client brand image.

Education

Licencjat at Wyższa Szkoła Informatyki i Zarządzania z siedzibą w Rzeszowie
January 1, 2023 - January 1, 2026
Bachelor's Degree in Advertising Graphics and Multimedia at University of Information Technology and Management
January 1, 2023 - January 1, 2026
Bachelor's Degree in Advertising Graphics and Multimedia at University of Information Technology and Management, Rzeszów, Poland
January 1, 2023 - January 1, 2026
Bachelor's Degree at University of Information Technology and Management, Rzeszów
January 1, 2023 - January 1, 2026

Qualifications

Adobe Photoshop / Adobe Illustrator
January 1, 2023 - August 7, 2025
Adobe InDesign
January 1, 2023 - August 7, 2025
UI/UX Design
January 1, 2023 - August 7, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education
    uniE621 FAST WAX - Aerosol Can Packaging
    This project was a branding and packaging design for FAST WAX, a high-performance automotive spray wax. The Challenge: The key challenge for this project was the form factor: an aerosol can. Unlike a simple flat label, the design needed to work in 360 degrees. It had to have a strong "shelf presence" to stand out in a crowded automotive market and instantly communicate speed and effectiveness. My Solution: I created a bold, minimalist, and typography-driven design. The design wraps seamlessly around the can, ensuring the brand name is the 'hero' from every angle. Using a strong, condensed font, the identity immediately gives a feeling of speed and power. I balanced the dominant branding with a clean, structured layout for the back panel, keeping all the instructions and technical details perfectly legible. This approach creates a powerful, modern brand identity that is easily scalable for a full line of automotive care products. packagingdesign branding graphicdesign industrialdesign typography automotive…
    uniE621 Acryl Primer Advanced - Packaging Design
    This project involved creating a packaging and label design for "Acryl Primer Advanced," a high-performance industrial coating. The Challenge: The primary challenge here was information density. The label needed to clearly display a large volume of critical, technical information: Product Name & Model (P-835) The key 5:1 mixing ratio Detailed application instructions Extensive multi-language safety warnings All of this had to be presented in a way that was clean, perfectly legible, and communicated professionalism and reliability. My Solution: I designed a strong, grid-based layout that creates a clear visual hierarchy. By using bold, clean typography and a simple, high-contrast color palette, the design guides the user's eye. The most important information (the product name and ratio) is visible at a glance, while the secondary text is neatly structured and easy to read. This "no-nonsense" approach builds customer trust by reinforcing the product's high-quality, technical nature. packagingdesign labeldesign branding graphicdesign industrialdesign typography…
    uniE621 Super Glue - Brand Identity & Packaging
    This project involved creating a full brand identity and packaging system for "Super Glue," a line of industrial-strength adhesives. The Challenge: The goal was to create a design that felt strong, reliable, and technically precise. The key challenge was to organize a lot of technical information (like product codes, specs, and warnings) on small and often awkwardly shaped packaging (like tubes) without it feeling cluttered. My Solution: I developed a clean, bold visual identity focused on strong typography and a clear color-coding system. This created a flexible design "grid" that could be easily adapted across the entire product line—from the main "ESG300" glue to future variants—ensuring the brand looks unified and professional on any shelf. branding packagingdesign labeldesign graphicdesign identitydesign typography industrialdesign…