Super Glue - Brand Identity & Packaging

This project involved creating a full brand identity and packaging system for “Super Glue,” a line of industrial-strength adhesives.

The Challenge:
The goal was to create a design that felt strong, reliable, and technically precise. The key challenge was to organize a lot of technical information (like product codes, specs, and warnings) on small and often awkwardly shaped packaging (like tubes) without it feeling cluttered.

My Solution:
I developed a clean, bold visual identity focused on strong typography and a clear color-coding system. This created a flexible design “grid” that could be easily adapted across the entire product line—from the main “ESG300” glue to future variants—ensuring the brand looks unified and professional on any shelf.

#branding
#packagingdesign
#labeldesign
#graphicdesign
#identitydesign
#typography
#industrialdesign