Design starts with a question for me: what does this need to say, and who does it need to reach? From there it becomes a process of research, instinct, and collaboration, because the strongest work usually comes from multiple perspectives meeting in the same room. ​ I'm a multidisciplinary designer with a BFA in Graphic Design, working across brand identity, illustration, textile and surface design, photography, and content. My experience spans full-service apparel companies, independent retailers, restaurants, and e-commerce. I've built visual systems from scratch, designed print collections from concept to production, led campaigns across multiple channels, and created work that lives on everything from a website banner to a garment worn by people you've never met. ​ I believe good design doesn't just look right, it feels right to the person it's made for. Whether that's a hand-drawn brand identity that makes a blog feel like something worth reading, or a textile print that makes someone reach for a piece off the rack, the goal is always the same: make something that connects. ​ Based in Milan, available worldwide.…

Mary Lauren Willis

PRO

Design starts with a question for me: what does this need to say, and who does it need to reach? From there it becomes a process of research, instinct, and collaboration, because the strongest work usually comes from multiple perspectives meeting in the same room. ​ I'm a multidisciplinary designer with a BFA in Graphic Design, working across brand identity, illustration, textile and surface design, photography, and content. My experience spans full-service apparel companies, independent retailers, restaurants, and e-commerce. I've built visual systems from scratch, designed print collections from concept to production, led campaigns across multiple channels, and created work that lives on everything from a website banner to a garment worn by people you've never met. ​ I believe good design doesn't just look right, it feels right to the person it's made for. Whether that's a hand-drawn brand identity that makes a blog feel like something worth reading, or a textile print that makes someone reach for a piece off the rack, the goal is always the same: make something that connects. ​ Based in Milan, available worldwide.…

Available to hire

Design starts with a question for me: what does this need to say, and who does it need to reach? From there it becomes a process of research, instinct, and collaboration, because the strongest work usually comes from multiple perspectives meeting in the same room.
​
I’m a multidisciplinary designer with a BFA in Graphic Design, working across brand identity, illustration, textile and surface design, photography, and content. My experience spans full-service apparel companies, independent retailers, restaurants, and e-commerce. I’ve built visual systems from scratch, designed print collections from concept to production, led campaigns across multiple channels, and created work that lives on everything from a website banner to a garment worn by people you’ve never met.
​
I believe good design doesn’t just look right, it feels right to the person it’s made for. Whether that’s a hand-drawn brand identity that makes a blog feel like something worth reading, or a textile print that makes someone reach for a piece off the rack, the goal is always the same: make something that connects.
​
Based in Milan, available worldwide.

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Language

English
Fluent
Italian
Advanced

Work Experience

Design, Photography, and Illustration at Freelance
August 1, 2019 - Present
• Create digital content for a Milan farm-to-table restaurant, educating audiences on the garden-to-table process and building visibility for new offerings, including Farm Boxes and a weekly market. • Contributed to product and model photography for an international e-commerce photo studio in Milan, supporting consistent visual output for global clients. • Launched the collection “RareBird” for fashion platform SheinX. • Designed weekly website banners and custom illustrations for a USA-based online fitness brand. • Logo and podcast cover design
Print and Graphic Designer at Style Clan LLC
June 1, 2021 - August 30, 2023
• Designed seasonal collections and original graphics aligned with trend forecasts and consumer demand. • Identified a client’s preference for hand-drawn graphics and organic letterforms across seasonal lookbooks, then tailored the following collections in this direction, resulting in increased purchase orders. • Prepared tech packs and verified samples for quality standards and production accuracy.
Marketing and Creative Lead at Lords of Harlech
October 7, 2025 - Present
• Created graphics, textile patterns, and marketing assets for biannual collections, maintaining cohesive visual identity across product, e-commerce, and campaigns. • Led website redesign, implementing UX best practices that improved user navigation and engagement. • Produced e-commerce and campaign photography, elevating brand image and marketing impact. • Developed multi-channel digital campaigns across email, Instagram, and LinkedIn, growing website traffic and stronger social engagement. • Scouted influencers and identified models for brand shoots, including securing a local singer-songwriter to wear the brand at live performances and award shows, boosting visibility and engagement through influencer marketing. • Presented Fall/Winter 22 collection at Pitti Uomo in Florence, Italy, expanding brand exposure in the international menswear market.
Content Creator and Illustration at BIVIO Milano
February 1, 2025 - Present
• Produce social media content, illustrations, and photography for BIVIO, an independent second-hand retailer with four locations in Milan, supporting in-store promotions and online growth. • Create email and website graphics. • Established branding for BIVIO’s blog, developing a logo system and visual identity that created a cohesive, recognizable hand-drawn aesthetic across digital channels.
Graphic Designer at Freelance – Mary Lauren Willis (Milan, Italy)
January 1, 2023 - Present
Produced social media content, illustrations, and photography for BIVIO; established a cohesive hand-drawn visual identity for BIVIO's blog; created digital content for a Milan farm-to-table restaurant; contributed to product and model photography for an international e‑commerce photo studio in Milan; launched the RareBird collection for SheinX; designed original prints and graphics from concept to collection; prepared tech packs and approved final garments during launches; designed weekly website banners and custom illustrations for a USA-based online fitness brand.
Graphic Designer at Freelance – Mary Lauren Willis (USA)
January 1, 2019 - January 1, 2023
Produced social media content, illustrations, and photography for clients; contributed to branding, print and digital design; supported in-store promotions and online growth for freelance projects.
Designer at Style Clan LLC
June 1, 2021 - August 1, 2023
Designed seasonal collections and original graphics aligned with trend forecasts; identified client preference for hand-drawn graphics and organic letterforms across lookbooks, then tailored collections in this direction, resulting in increased purchase orders; prepared tech packs and verified samples for production quality.
Marketing and Creative Lead at Style Clan LLC – Lords of Harlech
June 1, 2021 - August 1, 2023
Created graphics, textile patterns, and marketing assets for biannual collections; led website redesign with UX best practices; produced e‑commerce and campaign photography; developed multi-channel digital campaigns across email, Instagram, and LinkedIn; scouted influencers and models for brand shoots; presented Fall/Winter 22 collection at Pitti Uomo in Florence, expanding international exposure.

Education

Graphic Design at Appalachian State University
August 8, 2016 - May 15, 2020
Bachelor of Arts, Graphic Design at Appalachian State University
January 1, 2016 - January 1, 2020
Semester Abroad at Istituto Lorenzo de’ Medici - School of Design
January 1, 2019 - January 1, 2019
Centro di Lingua e Cultura Italiana at Centro di Lingua e Cultura Italiana
August 1, 2023 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Other, Media & Entertainment, Professional Services, Education
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