Design starts with a question for me: what does this need to say, and who does it need to reach?
Design starts with a question for me: what does this need to say, and who does it need to reach? From there it becomes a process of research, instinct, and collaboration, because the strongest work usually comes from multiple perspectives meeting in the same room.
I’m a multidisciplinary designer with a BFA in Graphic Design, working across brand identity, illustration, textile and surface design, photography, and content. My experience spans full-service apparel companies, independent retailers, restaurants, and e-commerce. I’ve built visual systems from scratch, designed print collections from concept to production, led campaigns across multiple channels, and created work that lives on everything from a website banner to a garment worn by people you’ve never met.
I believe good design doesn’t just look right, it feels right to the person it’s made for. Whether that’s a hand-drawn brand identity that makes a blog feel like something worth reading, or a textile print that makes someone reach for a piece off the rack, the goal is always the same: make something that connects.
Based in Milan, available worldwide.
I created a purely image-based book that allows your child to narrate their own exciting story that can change every time they read it. As the main character, Pepe, takes them through the streets of Florence where they will experience everything from gelato and carousels to moped rides and sunset views. View full project: https://www.twine.net/signin graphicdesigner illustrator designer childrensbook
I developed BIVIO Blog's visual identity is built around one central idea: the joy of blogging before it became a performance. Each design decision leans into that: the hand-drawn graphics, the warm earthy palette, the imperfect edges made by a person, not a machine. The aesthetic is nostalgic and approachable, reflecting a brand that takes its clothes seriously but never itself. view the full project: https://www.twine.net/signin graphicdesigner branding illustrator designer
Using my established hand-drawn aesthetic for BIVIO, I designed the label and packaging of their new moth repellent spray, along with print advertisements for the new product. View the full project: https://www.twine.net/signin graphicdesigner packagedesign illustrator
• Created graphics, textile patterns, and marketing assets for biannual collections, maintaining cohesive visual identity across product, e-commerce, and campaigns. • Led website redesign, implementing UX best practices that improved user navigation and engagement. • Produced e-commerce and campaign photography, elevating brand image and marketing impact. • Developed multi-channel digital campaigns across email, Instagram, and LinkedIn, growing website traffic and stronger social engagement. • Scouted influencers and identified models for brand shoots, including securing a local singer-songwriter to wear the brand at live performances and award shows, boosting visibility and engagement through influencer marketing. • Presented Fall/Winter 22 collection at Pitti Uomo in Florence, Italy, expanding brand exposure in the international menswear market.
• Produce social media content, illustrations, and photography for BIVIO, an independent second-hand retailer with four locations in Milan, supporting in-store promotions and online growth. • Create email and website graphics. • Established branding for BIVIO’s blog, developing a logo system and visual identity that created a cohesive, recognizable hand-drawn aesthetic across digital channels.
Produced social media content, illustrations, and photography for BIVIO; established a cohesive hand-drawn visual identity for BIVIO's blog; created digital content for a Milan farm-to-table restaurant; contributed to product and model photography for an international e‑commerce photo studio in Milan; launched the RareBird collection for SheinX; designed original prints and graphics from concept to collection; prepared tech packs and approved final garments during launches; designed weekly website banners and custom illustrations for a USA-based online fitness brand.
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