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I am a communications and digital media professional with experience supporting education-sector communications through social media, digital content and collaborative projects with UK universities. I am skilled in producing audience-focused written and visual content for students and institutional stakeholders, with practical experience across digital publishing, internal coordination and multi-media production. I specialize in delivering engaging, accessible content and coordinating cross-department projects to support educational goals and student experiences across platforms and formats.…I am a communications and digital media professional with experience supporting education-sector communications through social media, digital content and collaborative projects with UK universities. I am skilled in producing audience-focused written and visual content for students and institutional stakeholders, with practical experience across digital publishing, internal coordination and multi-media production. I specialize in delivering engaging, accessible content and coordinating cross-department projects to support educational goals and student experiences across platforms and formats.

Mingyue Lu

Social Media Manager, Content Creator, Videographer, +2

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I am a communications and digital media professional with experience supporting education-sector communications through social media, digital content and collaborative projects with UK universities. I am skilled in producing audience-focused written and visual content for students and institutional stakeholders, with practical experience across digital publishing, internal coordination and multi-media production. I specialize in delivering engaging, accessible content and coordinating cross-department projects to support educational goals and student experiences across platforms and formats.…I am a communications and digital media professional with experience supporting education-sector communications through social media, digital content and collaborative projects with UK universities. I am skilled in producing audience-focused written and visual content for students and institutional stakeholders, with practical experience across digital publishing, internal coordination and multi-media production. I specialize in delivering engaging, accessible content and coordinating cross-department projects to support educational goals and student experiences across platforms and formats.

Available to hire

I am a communications and digital media professional with experience supporting education-sector communications through social media, digital content and collaborative projects with UK universities. I am skilled in producing audience-focused written and visual content for students and institutional stakeholders, with practical experience across digital publishing, internal coordination and multi-media production.

I specialize in delivering engaging, accessible content and coordinating cross-department projects to support educational goals and student experiences across platforms and formats.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

German

Intermediate

Work Experience

Social Media Manager at TopCourses

August 1, 2025 - Present

Planned and delivered education-focused digital communications targeting international student audiences across Instagram, Facebook, Xiaohongshu and WeChat Official Accounts; wrote and edited 50+ short-form video scripts; coordinated filming and editing with 100k+ views; monitored performance with Xiaohongshu Spotlight Analytics and Meta Ads tools; collaborated with UK university admissions and marketing teams on co-branded campaigns; supported website content updates and trained new team members.

Social Media Content Creator at GROZEO UK

January 1, 2025 - March 1, 2025

Created and distributed 20+ short-form videos across TikTok, Instagram and Facebook; scripting, filming and editing, resulting in 1200+ followers in one month; designed 20+ promotional posters and digital assets with Canva; produced external emails and liaised with IT to resolve inquiries; supported 5+ live-stream campaigns on Facebook and LinkedIn with content preparation and post-event follow-up.

Social Media Influencer at Xiaohongshu (Little Red Note)

March 1, 2023 - Present

Educational content creation focusing on English language learning and UK study experiences; published 300+ posts and 150+ videos, reaching an audience of 26,000+ followers; translated complex UK education pathways into clear, engaging, learner-centered content.

Online Course Developer at Centre for Course Development, Guangzhou Music Technology

November 1, 2022 - March 1, 2023

Designed and delivered structured online course content, combining subject expertise with pedagogical design to produce engaging and learner-focused digital materials.

Photographer & Videographer at Design Center, 37 Interactive Entertainment

September 1, 2020 - October 1, 2022

Produced documentary and short-form video content, contributing to scriptwriting, filming coordination and post-production with a focus on narrative clarity and visual communication.