Available to hire
I’m a Vancouver-based design leader with 15+ years in Dubai and global markets, creating large-scale designs and brand activations, immersive events, and 360° campaigns for Expo 2020, COP28, Lexus, lululemon, Netflix, Adidas, Bacardi, and other world-class clients. I guide cross-functional teams of up to 30 creatives, manage CAD $1–2M budgets, and build senior client relationships, integrating AI-assisted workflows and university-level teaching expertise to craft story-driven experiences.
I also specialize in research-based communications for government and NGO partners, and I hold a Canadian Open work permit. I thrive on blending strategy, design, and technology to deliver memorable experiences and meaningful outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Persian
Fluent
German
Intermediate
French
Intermediate
Arabic
Beginner
Work Experience
Graphic Designer, Art Director at FREELANCE
April 1, 2025 - PresentDelivered brand identity, pitch decks, and visual campaigns for global clients including Cristiano Ronaldo Live in Riyadh, Cadillac, Salmani Architecture Summit, Al Hosn Festival, Pangaia, and DNA Company. Developed 360° visual assets and collateral, aligning brand storytelling across digital and print for 10+ campaigns.
Creative Lead at LEXICON LORE
February 1, 2025 - September 28, 2025Drive creative strategy for 20+ experiential brand activations and events (Expo, COP28, PureHealth, PIF, Volvo, New Balance, lululemmon, Masdar, All Saints, Geely, etc.). Lead and mentor a team of 2 D/3D designers, ensuring cohesive, on-brand delivery. Built pitch decks and copy while overseeing CAD $1–2M budgets; delivered 100% on-time/on-spec, lifted proposal win rate by 50%, and strengthened stakeholder ties. Design immersive stages, opening shows, and interactive installations that attract 50K+ visitors and secure repeat business.
Freelance Art Director, Designer, Creative Lead & Creative Consultant at EVENT LAB – DWT (Dubai World Trade Centre)
January 1, 2023 - September 28, 2025Directed design for 30+ high-profile campaigns and government projects — including Expo 2020 pavilions, GITEX, DWTC, and Foodex. Increased event satisfaction by 20%. Crafted spatial concepts and brand assets for Adidas, Bacardi, Lexus, Aston Martin, Sephora, Soundstorm Festival, Mutek Festival and more. Coordinated cross-agency teams, aligning print, digital, and live-event touch-points on tight turnarounds. Produced pitch decks and visual toolkits that accelerated client approvals by 20% and secured repeat contracts. Designed web and print collaterals and ensured brand consistency (logo, brochures, VIP invitations, web banners, etc.).
Regional Creative Studio Manager, Head of Design department - MENA at IFLIX.COM
July 1, 2018 - September 28, 2025Regional Creative Studio Manager – leading a team of designers in 9 countries; Regional Creative Traffic Manager – distribution of design projects and managing timelines; Regional Creative Designer – lead projects from concept to completion. Winner of the iFlix hackathon & Aspire (high potential and high-performance employee).
Graphic Design & Social Media Marketing Lecturer at SAE Institute
February 1, 2017 - September 28, 2025Graphic Design & Social Media Marketing lecturer focusing on social media marketing, digital advertising, design for social media, content strategy, content marketing, and brand presence in digital environments; teaching Adobe software and design basics.
Freelance Creative Consultant at GPS Marketing Agency
November 1, 2016 - September 28, 2025Project management of new clients; preparation and design of client pitches and presentations.
Graphic Designer, Art Director at Freelance
April 1, 2025 - PresentDelivered brand identity, pitch decks, and visual campaigns for global clients including Cristiano Ronaldo Live in Riyadh, Cadillac, Salmani Architecture Summit, Al Hosn Festival, Pangaia, and DNA Company. Developed 360-degree visual assets and collateral, aligning brand storytelling across digital and print for 10+ campaigns.
Creative Lead at Lexicon Lore
February 1, 2025 - September 28, 2025Drive creative strategy for 20+ experiential brand activations and events (Expo, COP28, PureHealth, PIF, Volvo, New Balance, lululemon, Masdar, All Saints, Geely, etc.). Lead and mentor a team of 2 D/3D designers, ensuring cohesive, on-brand delivery. Built pitch decks and copy while overseeing CAD $1–2M budgets; delivered 100% on-time/on-spec, lifted proposal win rate by ~50%, and strengthened stakeholder ties. Design immersive stages, opening shows, and interactive installations that attract 50K+ visitors and secure repeat business.
Freelance Art Director, Designer, Creative Lead & Creative Consultant at Event Lab – DWT (Dubai World Trade Centre)
January 1, 2023 - September 28, 2025Directed design for 30+ high-profile campaigns and government projects—including Expo 2020 pavilions, GITEX, DWTC, and Foodex; increased event satisfaction by 20%. Crafted spatial concepts and brand assets for Adidas, Bacardi, Lexus, Aston Martin, Sephora, Soundstorm Festival, Mutek Festival and more. Coordinated cross-agency teams, aligning print, digital, and live-event touch-points on tight turnarounds. Produced pitch decks and visual toolkits that accelerated client approvals by 20% and secured repeat contracts. Designed web and print collaterals and maintained brand consistency for major events (Gitex Tech Week, Gitex Future Stars, Gulf Host, The Specialty Food Festival, Yummex, MUTEK, Seafex, Gulf Food Manufacturing).
Regional Creative Studio Manager, Head of Design department - MENA at IFLIX.COM
July 1, 2018 - September 28, 2025Regional Creative Studio Manager leading a design team across 9 countries; Regional Creative Traffic Manager distributing design projects and managing timelines; Regional Creative Designer leading projects from concept to completion. Winner of the iFlix Hackathon & Aspire.
Graphic Design & Social Media Marketing Lecturer at SAE Institute
February 1, 2017 - September 28, 2025Social media marketing, digital advertising and design for social media; writing content strategy, content marketing, brand presence in digital environments; Adobe software and design fundamentals.
Freelance Creative Consultant at GPS Marketing Agency
November 1, 2016 - September 28, 2025Project management of new clients; preparation and design of client pitches and presentations.
Graphic Designer, Art Director at Freelance
April 1, 2025 - PresentDelivered brand identity, pitch decks, and visual campaigns for global clients including Cristiano Ronaldo Live in Riyadh, Cadillac, Salmani Architecture Summit, Al Hosn Festival, Pangaia, and DNA Company. Created 360° visual assets and collateral, aligning brand storytelling across digital and print for 10+ campaigns.
Creative Lead at Lexicon Lore
February 1, 2025 - September 28, 2025Drove creative strategy for 20+ experiential brand activations and events (Expo, COP28, PureHealth, PIF, Volvo, New Balance, lululemon, Masdar, All Saints, Geely, etc.). Led and mentored a team of 2 D/3D designers, ensuring cohesive, on-brand delivery. Built pitch decks and copy while overseeing CAD $1–2M budgets; delivered 100% on-time/on-spec, lifting proposal win rate by 50% and strengthening stakeholder ties. Designed immersive stages, opening shows, and interactive installations that attracted 50K+ visitors and secured repeat business.
Freelance Art Director, Designer, Creative Lead & Creative Consultant at Event Lab – DWT (Dubai World Trade Centre)
January 1, 2023 - September 28, 2025Directed design for 30+ high-profile campaigns and government projects—including Expo 2020 pavilions, GITEX, DWTC, and Foodex. Increased event satisfaction by 20%. Crafted spatial concepts and brand assets for Adidas, Bacardi, Lexus, Aston Martin, Sephora, Soundstorm Festival, Mutek Festival and more. Coordinated cross-agency teams, aligning print, digital, and live-event touchpoints on tight turnarounds. Produced pitch decks and visual toolkits that accelerated client approvals by 20% and secured repeat contracts. Managed web and print collaterals to maintain brand consistency across logos, brochures, VIP invitations, and banners.
Regional Creative Studio Manager, Head of Design Department, MENA at IFLIX.COM
July 1, 2018 - September 28, 2025Led a design team across 9 countries, distributed design projects, and guided from concept to completion. Won iFlix Hackathon and Aspire award for high-potential, high-performance employee.
Graphic Design & Social Media Marketing lecturer at SAE Institute Dubai
February 1, 2017 - September 28, 2025Lecturer for Social Media Marketing, digital advertising and design for social media. Developed content strategy and brand presence in digital environments. Taught Adobe software and graphic design fundamentals.
Freelance Creative Consultant at GPS Marketing Agency
November 1, 2016 - September 28, 2025Managed projects for new clients, and prepared and designed client pitches and presentations.
Graphic Designer, Art Director at Freelance - North Vancouver, BC
April 1, 2025 - PresentDelivered brand identity, pitch decks, and visual campaigns for global clients including CR7 (Cristiano Ronaldo Live in Riyadh), Cadillac, Salmani Architecture Summit, Al Hosn Festival, Pangaia, and DNA Company. Developed 360° visual assets and collateral, aligning brand storytelling across digital and print for 10+ campaigns.
Creative Lead at LEXICON LORE
February 28, 2025 - September 28, 2025Drive creative strategy for 20+ experiential brand activations and events (Expo, COP28, PureHealth, PIF, Volvo, New Balance, lululemon, Masdar, All Saints, Geely, etc.). Lead and mentor a team of 2 D/3D designers, ensuring cohesive, on-brand delivery. Built pitch decks and copy while overseeing CAD $1–2M budgets; delivered 100% on-time/on-spec, lifted proposal win rate by 50%, and strengthened stakeholder ties. Designed immersive stages, opening shows, and interactive installations that attract 50K+ visitors and secure repeat business.
Freelance Art Director, Designer, Creative Lead & Creative Consultant at EVENT LAB – DWT (Dubai World Trade Centre)
January 31, 2023 - September 28, 2025Directed design for 30+ high-profile campaigns and government projects —including Expo 2020 pavilions, GITEX, DWTC, and Foodex. Created spatial concepts and brand assets for Adidas, Bacardi, Lexus, Aston Martin, Sephora, Soundstorm Festival, MUTEK, and more. Coordinated cross-agency teams, aligning print, digital, and live-event touchpoints on tight turnarounds. Produced pitch decks and visual toolkits that accelerated client approvals 20 percent and secured repeat contracts. Design of all types of web and print collaterals and brand consistency (logo, brochure, VIP invitations, web banners, etc.).
Regional Creative Studio Manager, Head of Design department - MENA at IFLIX.COM
July 31, 2018 - September 28, 2025Regional Creative Studio Manager - Leading a team of designers in 9 countries. Regional Creative Traffic manager - Distribution of design projects and managing timelines. Regional Creative Designer - Lead projects from concept to completion. Winner of the Iflix hackathon & Aspire (high potential and high-performance employee).
Graphic Design & Social Media Marketing lecturer at SAE INSTITUTE
February 28, 2017 - September 28, 2025Social media Marketing - digital advertising and Design for Social Media. Writing Content Strategy, Content Marketing, Brand Presence in Digital environment. Adobe Softwares and Graphic Design Elements - Design Basics.
Freelance Creative Consultant at GPS MARKETING AGENCY
November 30, 2016 - September 28, 2025Project Management of new clients. Preparation and Design of client pitches and presentations.
Graphic Designer, Art Director at Freelance (North Vancouver, BC)
April 1, 2025 - PresentDelivered brand identity, pitch decks, and visual campaigns for global clients including Cristiano Ronaldo Live in Riyadh, Cadillac, Salmani Architecture Summit, Al Hosn Festival, Pangaia, and DNA Company. Developed 360° visual assets and collateral, aligning brand storytelling across digital and print for 10+ campaigns.
Creative Lead at Lexicon Lore
February 28, 2025 - September 28, 2025Drove creative strategy for 20+ experiential brand activations and events (Expo, COP28, PureHealth, PIF, Volvo, New Balance, lululemon, Masdar, All Saints, Geely, etc.). Led and mentored a team of 2D/3D designers, ensuring cohesive, on-brand delivery. Built pitch decks and copy while overseeing CAD $1–2M budgets; achieved 100% on-time/on-spec delivery, lifted proposal win rate by 50%, and strengthened stakeholder ties. Designed immersive stages, opening shows, and interactive installations that attracted 50K+ visitors and secured repeat business.
Art Director, Designer, Creative Lead & Creative Consultant at Event Lab – DWT (Dubai World Trade Centre)
January 31, 2023 - September 28, 2025Directed design for 30+ high-profile campaigns and government projects—including Expo 2020 pavilions, GITEX, DWTC, and Foodex. Increased event satisfaction by 20%. Crafted spatial concepts and brand assets for Adidas, Bacardi, Lexus, Aston Martin, Sephora, Soundstorm Festival, Mutek Festival, and more. Coordinated cross-agency teams, aligning print, digital, and live-event touch-points on tight turnarounds. Produced pitch decks and visual toolkits that accelerated client approvals by 20% and secured repeat contracts. Designed web and print collateral (logos, brochures, VIP invitations, web banners) and ensured brand consistency.
Regional Creative Studio Manager, Head of Design department at iflix (MENA) - IF LIX
July 31, 2018 - September 28, 2025Led a regional team of designers across 9 countries; managed design project distribution, timelines, and regional creative strategy. Spearheaded initiatives that won recognition (iflix hackathon & Aspire awards).
Graphic Design & Social Media Marketing Lecturer at SAE Institute Dubai
February 28, 2017 - September 28, 2025Taught social media marketing, digital advertising and design for social media; covered content strategy, content marketing, and brand presence in digital environments; taught design basics and tools (Adobe suite).
Freelance Creative Consultant at GPS Marketing Agency
November 30, 2016 - September 28, 2025Project management of new clients; prepared and designed client pitches and presentations.
Graphic Designer, Art Director at Freelance - North Vancouver, BC
April 1, 2025 - PresentDelivered brand identity, pitch decks, and visual campaigns for global clients including CR7 (Cristiano Ronaldo Live in Riyadh), Cadillac, Salmani Architecture Summit, Al Hosn Festival, Pangaia, and DNA Company. Developed 360° visual assets and collateral, aligning brand storytelling across digital and print for 10+ campaigns.
Creative Lead at LEXICON LORE
February 1, 2025 - September 28, 2025Drive creative strategy for 20+ experiential brand activations and events (Expo, COP28, PureHealth, PIF, Volvo, New Balance, lululemon, Masdar, All Saints, Geely, etc.). Lead and mentor a team of 2 D/3D designers, ensuring cohesive, on-brand delivery. Built pitch decks and copy while overseeing CAD $1–2M budgets; delivered 100% on-time/on-spec, lifted proposal win rate by ~50%, and strengthened stakeholder ties. Designed immersive stages, opening shows, and interactive installations that attract 50K+ visitors and secure repeat business.
Freelance Art Director, Designer, Creative Lead & Creative Consultant at EVENT LAB – DWT (Dubai World Trade Centre)
January 1, 2023 - September 28, 2025Directed design for 30+ high-profile campaigns and government projects — including Expo 2020 pavilions, GITEX, DWTC, and Foodex. Increased event satisfaction by 20%. Crafted spatial concepts and brand assets for Adidas, Bacardi, Lexus, Aston Martin, Sephora, Soundstorm Festival, Mutek Festival and more. Coordinated cross-agency teams, aligning print, digital, and live-event touchpoints on tight turnarounds. Produced pitch decks and visual toolkits that accelerated client approvals 20% and secured repeat contracts. Managed web and print collateral and ensured brand consistency (logo, brochures, VIP invitations, web banners, etc.).
Regional Creative Studio Manager, Head of Design department - MENA at IFLIX.COM
July 1, 2018 - September 28, 2025Led a regional design studio across 9 countries; oversaw design project distribution and timelines as Regional Creative Traffic Manager; managed end-to-end project delivery as Regional Creative Designer; recognized as iFlix Hackathon winner and Aspire program recipient.
Graphic Design & Social Media Marketing lecturer at SAE INSTITUTE, Dubai
February 1, 2017 - September 28, 2025Taught Social Media Marketing, digital advertising, and design for social media; developed content strategy, brand presence in digital environments; covered Adobe software and design fundamentals.
Freelance Creative Consultant at GPS MARKETING AGENCY, Dubai
November 1, 2016 - September 28, 2025Managed new client projects; prepared and designed client pitches and presentations.
Graphic Designer, Art Director at Freelance
April 1, 2025 - PresentDelivered brand identity, pitch decks, and visual campaigns for global clients including Cristiano Ronaldo Live in Riyadh, Cadillac, Salmani Architecture Summit, Al Hosn Festival, Pangaia, and DNA Company. Developed 360° visual assets and collateral, aligning brand storytelling across digital and print for 10+ campaigns.
Creative Lead at Lexicon Lore
February 1, 2025 - September 28, 2025Drive creative strategy for 20+ experiential brand activations and events (Expo, COP28, PureHealth, PIF, Volvo, New Balance, lululemon, Masdar, All Saints, Geely, etc.). Lead and mentor a team of 2 D/3D designers, ensuring cohesive, on-brand delivery. Built pitch decks and copy while overseeing CAD 1–2M budgets; delivered 100% on-time/on-spec, lifted proposal win rate by 50%, and strengthened stakeholder ties. Design immersive stages, opening shows, and interactive installations that attract 50K+ visitors and secure repeat business.
Freelance Art Director, Designer, Creative Lead & Creative Consultant at Event Lab – DWT (Dubai World Trade Centre)
January 1, 2023 - September 28, 2025Directed design for 30+ high-profile campaigns and government projects — including Expo 2020 pavilions, GITEX, DWTC, and Foodex. Crafted spatial concepts and brand assets for Adidas, Bacardi, Lexus, Aston Martin, Sephora, Soundstorm Festival, Mutek Festival and more. Coordinated cross-agency teams, aligning print, digital, and live-event touch-points on tight turnarounds. Produced pitch decks and visual toolkits that accelerated client approvals 20% and secured repeat contracts. Designed web and print collaterals and ensured brand consistency (logos, brochures, VIP invitations, web banners).
Regional Creative Studio Manager, Head of Design department - MENA at iflix.com
July 1, 2018 - September 28, 2025Led a regional team of designers across 9 countries; managed regional creative studio operations and traffic; oversaw end-to-end design projects. Won iFlix Hackathon & Aspire awards.
Graphic Design & Social Media Marketing lecturer at SAE Institute Dubai
February 1, 2017 - September 28, 2025Lecture on social media marketing, digital advertising and design for social media; content strategy and brand presence in digital environments; Adobe software and design fundamentals.
Freelance Creative Consultant at GPS Marketing Agency
November 1, 2016 - September 28, 2025Project management of new clients; preparation and design of client pitches and presentations.
Education
Master of Arts, Media & Communication Management at Middlesex University Dubai
January 1, 2012 - January 1, 2014Bachelor of Arts, Applied Multimedia at SAE Institute Dubai
January 1, 2010 - January 1, 2012Bachelor of Arts, Graphic Design at Soureh University of Arts and Design
January 1, 2004 - January 1, 2007Qualifications
Industry Experience
Media & Entertainment, Government, Travel & Hospitality, Professional Services, Software & Internet, Education, Non-Profit Organization, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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