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am a social media manager who helps create an online presence for small businesses in a way that feels intentional, on-brand, and showcases their individual and unique personalities. From content strategy to daily posting, I help build and maintain social presence while growing community engagement. Local to the Wilmington area, I capture and create all content for brands and help take the stress out of social media with consistency and creativity. - - - - - - Collaborates with business owners and staff for organic content and showcasing the faces of the business. Engages with businesses accounts by interacting, liking, commenting, following and overall, being active on their platforms- including responding to comments and messages. Captures content and edits to send to brands for approval before posting, ensuring brand awareness and keeping content on-brand. Interacts with trends and trending audios for optimal SEO and engagement. Crafts captions specialized to each post while maintaining brand persona and informative to the intended audience. Tracks and monitors growth and page health for all brands with monthly reporting when requested.…am a social media manager who helps create an online presence for small businesses in a way that feels intentional, on-brand, and showcases their individual and unique personalities. From content strategy to daily posting, I help build and maintain social presence while growing community engagement. Local to the Wilmington area, I capture and create all content for brands and help take the stress out of social media with consistency and creativity. - - - - - - Collaborates with business owners and staff for organic content and showcasing the faces of the business. Engages with businesses accounts by interacting, liking, commenting, following and overall, being active on their platforms- including responding to comments and messages. Captures content and edits to send to brands for approval before posting, ensuring brand awareness and keeping content on-brand. Interacts with trends and trending audios for optimal SEO and engagement. Crafts captions specialized to each post while maintaining brand persona and informative to the intended audience. Tracks and monitors growth and page health for all brands with monthly reporting when requested.

Mary Catherine Doyal

Content Creator, Video Editor, Graphic Designer, +2

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am a social media manager who helps create an online presence for small businesses in a way that feels intentional, on-brand, and showcases their individual and unique personalities. From content strategy to daily posting, I help build and maintain social presence while growing community engagement. Local to the Wilmington area, I capture and create all content for brands and help take the stress out of social media with consistency and creativity. - - - - - - Collaborates with business owners and staff for organic content and showcasing the faces of the business. Engages with businesses accounts by interacting, liking, commenting, following and overall, being active on their platforms- including responding to comments and messages. Captures content and edits to send to brands for approval before posting, ensuring brand awareness and keeping content on-brand. Interacts with trends and trending audios for optimal SEO and engagement. Crafts captions specialized to each post while maintaining brand persona and informative to the intended audience. Tracks and monitors growth and page health for all brands with monthly reporting when requested.…am a social media manager who helps create an online presence for small businesses in a way that feels intentional, on-brand, and showcases their individual and unique personalities. From content strategy to daily posting, I help build and maintain social presence while growing community engagement. Local to the Wilmington area, I capture and create all content for brands and help take the stress out of social media with consistency and creativity. - - - - - - Collaborates with business owners and staff for organic content and showcasing the faces of the business. Engages with businesses accounts by interacting, liking, commenting, following and overall, being active on their platforms- including responding to comments and messages. Captures content and edits to send to brands for approval before posting, ensuring brand awareness and keeping content on-brand. Interacts with trends and trending audios for optimal SEO and engagement. Crafts captions specialized to each post while maintaining brand persona and informative to the intended audience. Tracks and monitors growth and page health for all brands with monthly reporting when requested.

Available to hire

Wilmington, United States

am a social media manager who helps create an online presence for small
businesses in a way that feels intentional, on-brand, and showcases their
individual and unique personalities. From content strategy to daily posting, I help
build and maintain social presence while growing community engagement. Local
to the Wilmington area, I capture and create all content for brands and help take
the stress out of social media with consistency and creativity.

Collaborates with business owners and staff for organic content and
showcasing the faces of the business.
Engages with businesses accounts by interacting, liking, commenting,
following and overall, being active on their platforms- including responding
to comments and messages.
Captures content and edits to send to brands for approval before posting,
ensuring brand awareness and keeping content on-brand.
Interacts with trends and trending audios for optimal SEO and
engagement.
Crafts captions specialized to each post while maintaining brand persona
and informative to the intended audience.
Tracks and monitors growth and page health for all brands with monthly
reporting when requested.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Manager at The Craft Cabana

December 1, 2025 - Present

Led weekly content folders aligned with brand voice and campaigns; produced engaging photo, video, and Reel content for Instagram, Facebook, and TikTok; wrote captions and on-brand copy; managed daily posting, scheduling, and community engagement; led content shoots and brand storytelling; designed graphics and templates using Canva and CapCut; monitored trends to stay culturally relevant.

Social Media Manager & Front Desk at Recess by Bevin Prince

March 1, 2025 - Present

Developed and executed social media strategies across Instagram, Facebook, and TikTok; created and scheduled daily content to promote classes, instructors, and community events; monitored analytics to optimize content and grow local brand visibility; collaborated with instructors and staff to feature member highlights and promotions; managed community engagement and assisted with day-to-day front desk operations.

Social Media Manager at Salt and Spine Chiropractic

October 1, 2024 - Present

Created and designed Instagram and TikTok accounts from scratch; established design aesthetics to align with brand; integrated ads and interactive reels to attract profile views; utilized Photoshop, Canva, and Tezza for visuals; conducted competitive benchmarking to better understand target audience and goals.

Social Media Manager at Brandhopper Digital

August 1, 2025 - January 1, 2026

Curated social media strategies and trends for Shopify growth experiences; created and scheduled daily content including captions, reels, posts, and stories to promote growth services; followed and interacted with trends to boost Instagram page growth; monitored analytics to track performance and attract new clients.

Social Media Manager at Morgan Beatty Group

October 1, 2024 - June 1, 2025

Designed and constructed content for a real estate social media account; followed company design and color templates; engaged with real estate and client accounts on socials; utilized Canva to create unique but standardized content; analyzed post insights to inform strategy.

Supervisor and Executive of Social Media at Wilmington Swim Academy

August 1, 2023 - February 1, 2025

Built relationships with clients and attendees; acted as the Instagram account manager; created custom stories, reels, and posts to reach 1,000+ followers; drafted and posted advertisements and content to promote services; led social media strategy and coordination with staff.

Educator at Lululemon

September 1, 2022 - June 1, 2023

Adhered to company guidelines on guest interactions; collaborated with team to improve store environment and guest experience; managed cash, front of house, and back of house duties.