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Hi, I’m Mary Catherine Doyal, a Wilmington-based social media professional with extensive experience building and executing content strategies for fitness studios, chiropractors, real estate teams, and more. I enjoy turning data into creative, on-brand campaigns that engage communities and drive growth. I’m passionate about collaborating with instructors, designers, and marketers to tell authentic stories, design visually compelling content, and optimize campaigns across Instagram, TikTok, Facebook, and beyond.…Hi, I’m Mary Catherine Doyal, a Wilmington-based social media professional with extensive experience building and executing content strategies for fitness studios, chiropractors, real estate teams, and more. I enjoy turning data into creative, on-brand campaigns that engage communities and drive growth. I’m passionate about collaborating with instructors, designers, and marketers to tell authentic stories, design visually compelling content, and optimize campaigns across Instagram, TikTok, Facebook, and beyond.

Mary Catherine Doyal

Content Creator, Video Editor, Graphic Designer, +6

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Hi, I’m Mary Catherine Doyal, a Wilmington-based social media professional with extensive experience building and executing content strategies for fitness studios, chiropractors, real estate teams, and more. I enjoy turning data into creative, on-brand campaigns that engage communities and drive growth. I’m passionate about collaborating with instructors, designers, and marketers to tell authentic stories, design visually compelling content, and optimize campaigns across Instagram, TikTok, Facebook, and beyond.…Hi, I’m Mary Catherine Doyal, a Wilmington-based social media professional with extensive experience building and executing content strategies for fitness studios, chiropractors, real estate teams, and more. I enjoy turning data into creative, on-brand campaigns that engage communities and drive growth. I’m passionate about collaborating with instructors, designers, and marketers to tell authentic stories, design visually compelling content, and optimize campaigns across Instagram, TikTok, Facebook, and beyond.

Available to hire

Hi, I’m Mary Catherine Doyal, a Wilmington-based social media professional with extensive experience building and executing content strategies for fitness studios, chiropractors, real estate teams, and more. I enjoy turning data into creative, on-brand campaigns that engage communities and drive growth.

I’m passionate about collaborating with instructors, designers, and marketers to tell authentic stories, design visually compelling content, and optimize campaigns across Instagram, TikTok, Facebook, and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at The Craft Cabana

December 1, 2025 - Present

Led weekly content folders aligned with brand voice and campaigns; produced engaging photo, video, and Reel content for Instagram, Facebook, and TikTok; wrote captions and on-brand copy; managed daily posting, scheduling, and community engagement; led content shoots and brand storytelling; designed graphics and templates using Canva and CapCut; monitored trends to stay culturally relevant.

Social Media Manager & Front Desk at Recess by Bevin Prince

March 1, 2025 - Present

Developed and executed social media strategies across Instagram, Facebook, and TikTok; created and scheduled daily content to promote classes, instructors, and community events; monitored analytics to optimize content and grow local brand visibility; collaborated with instructors and staff to feature member highlights and promotions; managed community engagement and assisted with day-to-day front desk operations.

Social Media Manager at Salt and Spine Chiropractic

October 1, 2024 - Present

Created and designed Instagram and TikTok accounts from scratch; established design aesthetics to align with brand; integrated ads and interactive reels to attract profile views; utilized Photoshop, Canva, and Tezza for visuals; conducted competitive benchmarking to better understand target audience and goals.

Social Media Manager at Brandhopper Digital

August 1, 2025 - January 1, 2026

Curated social media strategies and trends for Shopify growth experiences; created and scheduled daily content including captions, reels, posts, and stories to promote growth services; followed and interacted with trends to boost Instagram page growth; monitored analytics to track performance and attract new clients.

Social Media Manager at Morgan Beatty Group

October 1, 2024 - June 1, 2025

Designed and constructed content for a real estate social media account; followed company design and color templates; engaged with real estate and client accounts on socials; utilized Canva to create unique but standardized content; analyzed post insights to inform strategy.

Supervisor and Executive of Social Media at Wilmington Swim Academy

August 1, 2023 - February 1, 2025

Built relationships with clients and attendees; acted as the Instagram account manager; created custom stories, reels, and posts to reach 1,000+ followers; drafted and posted advertisements and content to promote services; led social media strategy and coordination with staff.

Educator at Lululemon

September 1, 2022 - June 1, 2023

Adhered to company guidelines on guest interactions; collaborated with team to improve store environment and guest experience; managed cash, front of house, and back of house duties.