Available to hire
I am a visionary designer with a master’s in design and 8+ years of experience designing complex, regulated high-trust SaaS platforms in fintech and telecom, including AI-powered systems. I work closely with product and engineering to turn ambiguity into clear mental models, scalable workflows, and system-level design decisions.
At FICO, I led design for an AI orchestration platform that balanced automation with human judgment, and supported a first-of-its-kind risk management system protecting 4B+ accounts globally.
Skills
Experience Level
Expert
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Expert
Language
English
Fluent
Work Experience
Lead Product Designer at FICO
September 1, 2022 - October 27, 2025Led the experience strategy for the FICO Platform's AI-driven decisioning capabilities, partnering with executives to define the UX vision and KPIs, and aligning user and business goals across complex, data-rich workflows; drove AI integration delivering real-time summaries, smart suggestions, and pre-prompts insights beyond a chatbot; streamlined multi-team workflows by improving end-to-end journeys for top 5 user types and re-architecting the platform; directed and mentored a 3-person design team, establishing strategic priorities and overseeing UI deliverables; validated design decisions through internal SME reviews, usability testing, and iterative feedback loops, achieving 90% task completion and 4.5/5 user satisfaction in MVP testing.
Senior UX Designer at FICO
September 30, 2022 - September 30, 2022Optimized security and compliance for millions of accounts by redesigning UX for analysts & admins, ensuring faster case resolution; facilitated cross-functional sprints and executive workshops to align on product requirements using Figma to prototype, test, and gather feedback; accelerated design velocity and ensured consistency across products by developing reusable design system components and tokens; enabled teams to act on user insights by crafting research briefs, synthesizing findings and presenting actionable design outcomes; led end-to-end redesign of Falcon Fraud Manager, transforming a 50+ screen platform into a cloud-native AI solution, reducing cognitive load and analyst navigation effort by 30%.
UX Consultant at Catchafire & BeneRenos
March 31, 2021 - March 31, 2021Mapped end-to-end service blueprints to uncover experience gaps and optimization opportunities across digital touchpoints and delivered consumer-facing interfaces that elevate usability and accessibility; optimized course enrollment, driving 40% engagement increase at University of Arizona via user interviews and A/B testing; increased form conversions by 22% for a home renovation client by reorganizing content hierarchy and enhancing accessibility.
Senior UX Designer at TechnoTree Corporation
July 31, 2020 - July 31, 2020Turned SRS and research insights into actionable roadmaps, collaborating with BAs and the Product Owner to define and prioritize high-impact user stories; facilitated cross-functional workshops with remote and offshore teams to align priorities, streamline communication, and iteratively improve the product using a Lean UX framework.
UI/UX Designer at Menda Design Agency
November 30, 2019 - November 30, 2019Delivered cohesive, user-centered web and mobile experiences for travel, food, and education clients via co-design and research; translated complex stakeholder requirements into intuitive high-fidelity UIs, working closely with engineers to ensure delivery of responsive and accessible interfaces; for a personal planner app, conducted discovery research to uncover productivity blockers, developing the smart scheduling feature that achieved 85% active user adoption.
Experience Lead Product Designer at FICO
September 1, 2022 - October 27, 2025Led the experience strategy for the FICO Platform's AI-driven decisioning capabilities, partnering with executives to define the UX vision and KPIs and aligning user and business goals across complex, data-rich workflows. Drove AI integration into the platform delivering real-time summaries, smart suggestions, and pre-prompt insights beyond a chatbot. Streamlined multi-team workflows by improving end-to-end journeys for top 5 user types and re-architecting the platform. Directed and mentored a 3-person design team, establishing strategic priorities and overseeing UI deliverables and team capabilities. Validated design decisions through SME reviews, usability testing, and iterative feedback loops, achieving 90% task completion and 4.5 /5 user satisfaction in MVP testing.
Senior UX Designer at FICO
September 1, 2022 - September 1, 2022Optimized security and compliance for millions of accounts by redesigning UX for analysts & admins, ensuring faster case resolution. Facilitated cross-functional sprints and executive workshops to align on product requirements using Figma jam, rapidly translating insights into Figma prototypes for testing and feedback. Accelerated design velocity and ensured consistency across the products by developing reusable design system components and tokens. Enabled teams to act on user insights by crafting research briefs, synthesizing findings and presenting actionable design outcomes. Led the end-to-end redesign of Falcon Fraud Manager, transforming a 50+ screen platform into a cloud-native AI solution, reducing cognitive load and analyst navigation effort by 30%.
UX Consultant at Catchafire & BeneRenos
March 1, 2021 - March 1, 2021Mapped end-to-end service blueprints to uncover experience gaps and optimization opportunities across digital touchpoints and delivered redesigned customer-facing interfaces that elevated usability and accessibility. Optimized course enrollment, driving 40% engagement increase at University of Arizona via user interviews and A/B testing.
Senior UX Designer at Technocre Corporation
July 1, 2020 - July 1, 2020Turned SRS and research insights into actionable roadmaps, collaborating with BAs and the Product Owner to define and prioritise high-impact user stories. Facilitated cross-functional workshops with remote and offshore teams to align priorities, streamline communication, and iteratively improve the product with a Lean UX framework. Designed customer lifecycle management tools for a major telecom operator, by conducting surveys, field studies, and interviews to consolidate 3 systems into one; reducing agent response time by 35% and streamline multi-step workflows.
UI/UX Designer at Freelance / Menda Design Agency
November 1, 2019 - November 1, 2019Delivered cohesive, user-centered web and mobile experiences for travel, food, and education clients via co-design and research. Translated complex stakeholder requirements into intuitive high-fidelity UIs, working closely with engineers to ensure delivery of responsive and accessible interfaces. For a personal planner app, discovery research to uncover productivity blockers, developing the smart scheduling feature that achieved 85% active user adoption.
Senior UX Designer at FICO
April 1, 2021 - September 1, 2022Directed end-to-end redesign of a 50+ screen Fraud Manager platform for enterprise users; developed reusable design system components; defined end-to-end workflows; led design sprints and cross-functional workshops to align stakeholders; redesigned UI architecture for scale, reducing navigation effort by 30%.
UI/UX Consultant at Catchafire & BeneRenos
October 1, 2020 - March 1, 2021Mapped end-to-end service blueprints for clients, optimizing digital touchpoints; accelerated user acquisition by increasing form conversions by 22% and improved course discovery/enrollment by 40% through user insights and A/B testing.
Senior UX Designer at TechnoTree Corporation
October 1, 2019 - July 1, 2020Designed complex multi-step workflows across web, CRM, and automated systems; unified three support systems into a single platform; reduced agent response time by 35% through improved lifecycle management and streamlined workflows.
UI/UX Designer (Freelance) at Menda Design Agency
August 1, 2017 - November 1, 2019Delivered cohesive, user-centered web and mobile experiences; designed a smart scheduling feature driving 85% active user adoption by addressing key productivity blockers.
UI/UX Designer at Freelance / Menda Design Agency
August 1, 2017 - November 30, 2019Delivered cohesive, user-centered web and mobile experiences across travel, food, and education by translating stakeholder and user needs into intuitive, accessible high-fidelity interfaces and partnering with engineering to ensure seamless, responsive delivery. Designed and implemented a smart scheduling feature for a personal planner app, driving 85% active user adoption by addressing key productivity blockers.
Lead UX Designer at FICO
September 1, 2022 - PresentOwned UX strategy for an AI-enabled enterprise platform, translating product vision into forward-looking design while balancing business goals, regulatory constraints, and diverse user needs. Evolved AI interactions from reactive responses to proactive, context-aware guidance, surfacing recommendations and cues to help users act confidently while mitigating risks. Delivered end-to-end design execution through user stories, Jira tickets, and low- to high-fidelity wireframes and prototypes, aligned to sprint priorities. Mentored a 3-person design team, setting strategic priorities and elevating design craft across multiple products. Validated decisions through SME reviews, usability testing, and iterative feedback loops, achieving 90% task completion and ensuring workflows met diverse user needs. Improved platform usability by 50% (SUS 52 → 78) by mapping multi-role IA, redesigning navigation flows, and addressing critical pain points in high-stakes operations.
UI/UX Designer at Menda Design Agency (Freelance)
August 1, 2017 - November 1, 2019Delivered cohesive, user-centered web and mobile experiences across travel, food, and education by translating stakeholder and user needs into intuitive, accessible high-fidelity interfaces and partnering with engineering to ensure seamless, responsive delivery. Designed and implemented a smart scheduling feature for a personal planner app, driving 85% active user adoption by addressing key productivity blockers.
Education
Leadership Program at FICO
January 1, 2024 - December 31, 2024Main Industrial & Product Design at Art University of Tehran
January 1, 2015 - December 31, 2017B.S. in Mechanical Engineering at University of Tehran
January 1, 2010 - December 31, 2014Main Industrial & Product Design at Art University of Tehran
January 1, 2015 - January 1, 2017BS in Mechanical Engineering at University of Tehran
January 1, 2010 - January 1, 2014Master of Arts in Product Design at Art University of Tehran
January 1, 2015 - January 1, 2017Education Leadership Program: Self, People, Process, Strategy at FICO
January 1, 2024 - December 31, 2024Bachelor of Science in Mechanical Engineering at University of Tehran
January 1, 2010 - January 1, 2014Education Leadership Program at FICO
January 1, 2024 - December 31, 2024Main Product Design at Art University of Tehran
January 1, 2015 - December 31, 2017Bachelor of Science in Mechanical Engineering at University of Tehran
January 1, 2010 - December 31, 2014Education Leadership Program at FICO
January 1, 2024 - December 31, 2024Master of Arts in Product Design at Art University of Tehran
January 1, 2015 - January 1, 2017Bachelor of Science in Mechanical Engineering at University of Tehran
January 1, 2010 - January 1, 2014Qualifications
Leadership Program
January 1, 2024 - December 1, 2024Education Leadership Program
January 1, 2024 - December 31, 2024Education Leadership Program
January 1, 2024 - December 31, 2024Industry Experience
Software & Internet, Financial Services, Professional Services, Education, Telecommunications, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
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