Created website design, brand identity, style elements, illustrations, and characters.
Managed multiple projects across 9 countries.
Led a team of developers.
Worked with AI tools to generate design elements, edit, prototype, and more.
Conducted A/B testing to implement improvements.
Utilised Hotjar to analyze current user behavior.
Analysed and created designs and tools to optimize the user experience.
Identified and resolved development issues, including debugging website functionality and design.
Collaborated with the SEO team to stay updated on Google trends.
Worked with freelancers for short projects to streamline operations and reduce expenses by over 40%.
Enhanced workflows by developing Figma templates and guidebooks, facilitating easy file management for designers and content creators.
KEY ACHIEVEMENTS:
- Implemented a new ranking table tool, resulting in a 50% increase in clicks.
- Redesigned CTA buttons, boosting clicks by over 25%.
- Since the website’s launch, user growth increased by 223.2%.
- The transitioned website from desktop-only to mobile-first design, improving usability on both the back-end and front-end.
- Developed SEO-focused designs tailored for search results relevance.
- Incorporated EEAT features to assess content quality enhanced engagement.
- Standardized website practices across 9 countries based on a/b testing results and market-specific considerations.
- Art Director
- Brand Designer
- Character Designer
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