Maryna Lievshyna
My name is Maryna. I’m a Paris-based senior brand designer with 10+ years of extensive experience collaborating with global clients and teams. Skilled in identity concept creation and versatile illustration. Experienced as a lead UX/UI designer and web analyst.
THE SERVICES I PROVIDE
Branding & Identity · Logo Design · Brand Development · Guide Books
Team Leadership · Project Management · Marketing Communications
UI/UX Design · Web Analytic
Concept Generation · Marketing Materials
Illustrations in various styles
Packaging Design · Magazine Layout
Social Media Design
SKILLS
Branding & Identity · Logo Design · Guide Books · Brand Development · Advertising · Concept Generation · Team Leadership · Project Management · Marketing Materials · Marketing Communications · Illustration · Packaging Design · Graphic Design · Social Media · UI/UX Design · Web Analytic · AI prompting.
SOFTWARE
Adobe Creative Suite: Illustrator · Photoshop · InDesign · Acrobat · XD | Figma ·
Midjourney · AI tools | iPad, Wacom tablet.
I am passionate about delivering innovative and engaging designs that meet the client’s goals and expectations.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
Created website design, brand identity, style elements, illustrations, and characters.
Managed multiple projects across 9 countries.
Led a team of developers.
Worked with AI tools to generate design elements, edit, prototype, and more.
Conducted A/B testing to implement improvements.
Utilised Hotjar to analyze current user behavior.
Analysed and created designs and tools to optimize the user experience.
Identified and resolved development issues, including debugging website functionality and design.
Collaborated with the SEO team to stay updated on Google trends.
Worked with freelancers for short projects to streamline operations and reduce expenses by over 40%.
Enhanced workflows by developing Figma templates and guidebooks, facilitating easy file management for designers and content creators.
- Implemented a new ranking table tool, resulting in a 50% increase in clicks.
- Redesigned CTA buttons, boosting clicks by over 25%.
- Since the website’s launch, user growth increased by 223.2%.
- The transitioned website from desktop-only to mobile-first design, improving usability on both the back-end and front-end.
- Developed SEO-focused designs tailored for search results relevance.
- Incorporated EEAT features to assess content quality enhanced engagement.
- Standardized website practices across 9 countries based on a/b testing results and market-specific considerations.
KEY ACHIEVEMENTS:
- Designed brand identity concepts, including brand books, logos, and packaging in diverse styles.
- Managed certifications, trademarks, and factory cut-outs.
- Skilled in advertisement creation and developing marketing materials.
- Experienced in UI design and analysing marketing trends.
- Designed fashion and merchandise for Instagram influencers with over 500k followers.
- I’m a versatile illustrator proficient in various styles including watercolour, ink, pastel, pencil, and digital.
- Topped US Amazon’s bestseller list.
- Developed a brand book to unify the style across a brand’s 100+ products, resulting in over a threefold increase in sales.
KEY ACHIEVEMENTS:
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