UI, UX Designer. Team Lead. Illustrator. Brand Identity Designer.

• Created website design, brand identity, style elements, illustrations, and characters.

• Managed multiple projects across 9 countries.

• Led a team of developers.

• Worked with AI tools to generate design elements, edit, prototype, and more.

• Conducted A/B testing to implement improvements.

• Utilised Hotjar to analyze current user behavior.

• Analysed and created designs and tools to optimize the user experience.

• Identified and resolved development issues, including debugging website functionality and design.

• Collaborated with the SEO team to stay updated on Google trends.

• Worked with freelancers for short projects to streamline operations and reduce expenses by over 40%.

• Enhanced workflows by developing Figma templates and guidebooks, facilitating easy file management for designers and content creators.

KEY ACHIEVEMENTS:

• Implemented a new ranking table tool, resulting in a 50% increase in clicks.
• Redesigned CTA buttons, boosting clicks by over 25%.
• Since the website’s launch, user growth increased by 223.2%.
• The transitioned website from desktop-only to mobile-first design, improving usability on both the back-end and front-end.
• Developed SEO-focused designs tailored for search results relevance.
• Incorporated EEAT features to assess content quality enhanced engagement.
• Standardized website practices across 9 countries based on a/b testing results and market-specific considerations.